KIA SOUL

THE APPROACH We offered a money-can’t-buy experience to three of Katrina’s readers – each winner had The Organised Housewife come to their home to give them a “style with practicality” makeover. The content (blog posts, social media posts, imagery and video footage) created a branded online series, which seamlessly integrates the Soul throughout. All content (blog posts, before and after photos, video footage) was packaged up for Katrina to share over the course of three months on her blog and also on Kia platforms.

OUR ACTIVITY In her first post, Katrina announced her partnership with the Soul, shared a review of the car in a blog post and invited readers to enter for the chance to win a room makeover with Katrina herself. 809 entries were received in just 7 days – 800% more than expected. Katrina then flew to Sydney, Brisbane and Melbourne to help 3 winners make over their homes - spending a day working on the winner’s chosen room with them, while capturing the whole experience on video. The makeovers included taking them on shopping trips, enabling Katrina to showcase her favourite features of the car.

Melbourne Brisbane Sydney

Kat, I adore this post its given me the solutions to help get our play room in order. The way I've been dealing with it is to just

no enter the room :/ And that Kia is too cute! I'll see how I go, but we may need to co-lab

with a sponsored "sort the G house out" scenario, keen? Fancy a trip to SA, the

beautiful Fleurieu Peninsula would love to host you!

The new Soul looks so much nicer than the

previous model! Thanks for posting pics!

   

THE RESULTS

4 BLOG POSTS

3 MONTHS

809 COMPETITION ENTRIES

10,532 VIEWS OF 3 VIDEOS

92,824 UNIQUE VISITORS

SHRE

17 FACEBOOK POSTS

63 BLOG COMMENTS

2,113 BLOG SHARES

946,635 VIEWS 5,225 INTERACTIONS

92,844 CLICKS

19 TWEETS

14 INSTAGRAM SHARES 1,354 INTERACTIONS

2.4M TOTAL REACH