the reprints revolution will not be televised
DESCRIPTION
A revolution is underway by our customers in the Life Sciences. They have fully embraced the iPad; their shift to digital has been dramatic. This disruptive shift threatens the reprints business model that exists today. Major issues need to be addressed for reprints to thrive once again: guideline conformance, unobstructed user access, licensing controls, piracy prevention, pricing that drives greater overall spends, multi-channel reporting visibility. This is the slide deck from the 27 June 2012 'publishers only' webinar to designed to help scholarly publishers arm themselves for the reprints revolution. It includes an introduction to Article Viewer from Reprints Desk, designed to help publishers of clinical content to securely distribute licensed eprints on the iPad and on the Web.TRANSCRIPT
The Reprints Revolution will not be Televised
A Reprints Desk presentation for scholarly STM publishers
6/27/2012 Reprints Desk, Inc. © 2012
Introductions
What is the revolution?
What’s fueling the revolution?
Expiring patents
Shifting focus on emerging markets
Increasing data requirements
Physician migration to hospitals
More regulation (e.g. Sunshine Act)
Digital shift – iPads, integrations, & more.
So the shift to digital is good, right?Source: The Reprints Revolution will not be Televised webinar registration survey results
It depends how prepared we are…
• Increased ePrints
• Decreased Reprints
• Lower sales for ePrints vs. Reprints
Webinar Survey Results:In terms of digital and mobile ePrint support capabilities, our reprint customers are
…and customer satisfaction
Source: The Reprints Revolution will not be Televised webinar registration survey results
Understanding Buyers & The Buying Process
Arming for the Reprints Revolution
Who’s really buying?
What’s the buying criteria?
Regulatory approvals
Market factors
Content strategy
Licensing costs & terms
Data requirements
User experience
Why are they buying now?
What do they really want?
Pricing that enables more eprints to be used
Licensing terms that enable eprints to be used in more places
A cross‐publisher experience that enables similarity in licensing, user experience & reporting – whether 1 or 100s of eprints
So why does this matter?
Can we get there from here?
Solution example
Article Viewer Mobile‐Web App Simple way to get licensed reprints on iPads, the web & 3rdparty apps
Cross‐publisher & portal experience & reporting
Works on Windows, Mac & Linux OS
Additional resources
http://tinyurl.com/podcast‐reprints
http://www.hcpengage.com
Q&Awww.reprintsdesk.com