the return of the relationship, tim reed, myob ceo, keynote address, emsa 2011, draft v 2
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© 2011, MYOB Limited, all rights reserved
The Return of the RelationshipTim ReedCEO | MYOB Limited
EMSA 2011 | Innovation & Inspiration | October 19
© 2011, MYOB Limited, all rights reserved
Key discussion areas
How Aussie business owners promote
The internet is a global democracy
The future of business is human
Smarter Connections
Head vs Heart marketing
© 2011, MYOB Limited, all rights reserved
MYOB Business Monitor
MYOB Business Monitor |The voice of Australian business owners
Bi-annual survey 1000+ businesses, 0-200 employees
Performance based: revenue & profit levels, cash flow, sales pipeline
AU and NZ focus
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Use Internet Search Engines (like Google)
Conduct email marketing
Use social media to promote business
Use Newspaper advertising
Use General Magazine advertising
Use Business Magazine advertising
Use Radio advertising
Use TV advertising
29%
23%
22%
20%
8%
7%
6%
4%
How Aussies business promote...The internet dominates
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The proof behind “working smarter not harder”…
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Early Adopter
19%
Mid Adopter44%
Late Adopter
37%Has Website
39%
No Website61%
As a general rule Australian Businesses are NOT early adopters of technology
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Sweden
German
y UK
European
Union Sp
ain Italy
France
Australi
a NZ20%
30%
40%
50%
60%
70%
80%
90%
100%
% of Businesses with a website | By CountryAustralia & NZ in bottom of OECD countries...
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“Online Businesses” performed better during the 2010. – Revenue increased: 32% vs 22%
“Online Businesses” predict more revenue growth in 2011.– Revenue increases: 48% vs 36%
Q2 Sales pipeline higher for “Online Businesses”.– More work on: 40% vs 28%
“Online” businesses have higher revenues & are more confident.
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2/3rds of Aussies research purchases or shop online...
1/3rd of Aussie businesses have an online presence
our world is about change
the heart of change is the internet
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The internet is a global democracy...
Our instinct to connect is strong “People do business with people...”
the future of business is human
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© 2011, MYOB Limited, all rights reserved
the future of business is connected...
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© 2011, MYOB Limited, all rights reserved
Is technology making us lazy marketers?
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TVC Campaign: Sales Promo
Media cost: $1 million
Creative|TVC: $200k
80 hrs of marketing
Email Campaign | Sales Promo
Media cost: $2k
Creative | HTML: $1.5k
8 hrs of marketing time
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Content is king
Quality CONTENT is everything...
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We are ruled by our emotions...
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Head vs Heart
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© 2011, MYOB Limited, all rights reserved