the revolution of marketing and leadership's role · 2017-05-26 · within a company along...

The Revolution of Marketingand Leadership's Role

A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

Strateg ic Market ing Pr ior i t ies :

www.frost.com/smt #FrostMAR

July 17 – 19, 2017 | Loews Vanderbilt Hotel | Nashville, TN

EXECUTIVE PROFILE / WHO WILL PARTICIPATE

*please note this profile is based on past Executive MindXchange events.

2

WHY YOU MUST ATTEND

1. TAKE CONTROL OFYOUR FUTURE: Recent research has revealed that ChiefMarketing Officers are most accountable and first on the chopping block iftop line revenue targets are missed. Never has there been a better time forChief Marketing Officers to reposition themselves by taking control of thegrowth agenda. Either step up and get a seat at the table or get left behind.

2. ALIGN WITH YOUR CORPORATE BUSINESS STRATEGY: In an age of newertechnology and empowered customers, marketing has truly become astrategic discipline. You must harness your knowledge of markets andcustomers to determine what new key areas to compete in, what segmentsto target, and what strategies to adopt in order do drive substantial growth.

3. CREATE A CUSTOMER CENTRIC ORGANIZATION: The difference betweensuccessful companies and those who fail, or fail to grow, is how they ensurelong term customer loyalty and sustainable competitive advantage. To becometruly customer centric requires a highly collaborative effort of all functionswithin a company along with every employee becoming a customer champion.As a marketer, you must be at the forefront of representing the customer inyour strategic marketing plans.

4. TECHNOLOGY AND SKILLS ARE EVOLVING: Because of changing technologyeveryone needs to have their skills honed, especially your employees. Thefuture workforce must be data driven and technology savvy. Do you haveenough talent in house? Strategically thinking, the big question is do you trainyour in house workforce on the latest technology or source from other areas?Risk vs reward...

5. BECOME A STRATEGIC ASSET TO SALES: When sales are down "its alwaysmarketing's fault". This is unacceptable. How do you tip the scales in yourfavor? What does marketing need to do to be viewed as a strategic asset insale's eyes? Strategic marketing does not equal sales but it is up to you totarget the best opportunities. How will you deliver on this growth factor?

AN INTERACTIVE EXPERIENCE LIKE NO OTHER...

COLLABORATE, COLLABORATE, COLLABORATE: Engage in high level conversationswith strategic marketing executives, guaranteed to generate new ideas!

RELAX, HAVE FUN AND MAKE NEW FRIENDS: Keep your contact list buildingand engines at high rev, while enjoying many unique networking events!

FIND NEW SOLUTIONS TOTODAY'S CHALLENGES: Play the InteractiveSolutions Wheel to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading solution providers –both intense and fulfilling. Yes, there are prizes!

STAY AHEAD OF THETECHNOLOGY CURVE: One-to-one targeted discussionswill focus around new services that marketers can take advantage of to meet thespecific needs of their businesses.

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/smt

An Event Shaped by a Community of Your Peers!

Frost & Sullivan extends its appreciation to the following Advisory Board Membersfor their expertise and valuable support in ensuring the agenda delivers relevantand valuable content

Allison CerraVice President, Global MarketingIntel Security Group

Teresa CaroSenior Vice President, MarketingFortiva

Dan ColquhounSenior Vice PresidentFrost & Sullivan

David MekeelStrategic Marketing DirectorAgendia USA

Srinivas NomulaSenior Director, Marketing & Product Development, Performance Labels & SpecialtiesNeenah Paper Inc.

Matthew PreschernExecutive Vice President, Chief Marketing OfficerHCL Technologies

Dee SlatterySenior Director, Global Brand Management and Strategic MarcomAnsell Protective Solutions

Beth SulenticDirector, Strategic MarketingIDEX Corporation

STRATEGIC MARKETING PRIORITIESEXECUTIVE MIND CHANGE ADVISORY BOARD

www.frost.com/linkedin-MAR

Network with executives who own business growth plans and drive market leadershipincluding Chief Marketing Officers, Chief Growth Officers, Vice Presidents and Directors of:

• Branding• Business Development• Digital Transformation• Client Development• Customer Experience and Loyalty

• Customer Insight• Global Marketing• Market Development• Market Strategy• Strategic Planning

Nashville, Tennessee

Let your creative juices flow at the Lowes Vanderbilt Hotel in world famous MusicCity! Immerse yourself in old and new Nashville while only minutes from the city’smost renowned and vibrant attractions. Don’t forget to bring your cowboy boots!

LOCATION, LOCATION, LOCATION

#FrostMar

Executive(C-Level, Vice President,Director) Other

2%

23%

Management

75%

91% of surveyed participants recommend sending 2 or more teammembers based on the amount of networking opportunities and rangeof content being delivered.

MORE CONTENT THAN ONE PERSON CAN HANDLE

3

Schedule-at-a-glance is preliminary and will be updated as information becomes available.

SCHEDULE-AT-A-GLANCE

Zone 1. Identifying Growth Opportunities to Increase Top Line Revenue | Zone 2. Leveraging Customer Centric Strategy to Drive Profitability

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation

SUNDAY, JULY 16, 2017 | ARRIVAL DAY

7:00pm Suggested Arrival Time

Arrive Sunday to participate in Monday's Networking Activities

MONDAY, JULY 17, 2017 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour

9:00am Country Music Hall of Fame Networking Tour

3:00pm Sponsor Workshop

4:30pm Sponsor Registration & Orientation Reception

5:30pm Speaker & Thought Leader Orientation

An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15pm Participant Meet 'n' Greet

This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way to find participants whohave thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00pm Welcome to Nashville! Networking Reception and Event Kickoff

TUESDAY, JULY 18, 2017 | GENERAL SESSION AND EXHIBITION

8:00am Registration, Continental Breakfast, and Exhibition

8:45am WELCOME and KEYNOTE – Own the Growth Agenda and You Own the Future

9:40am BOARDROOM BRAIN TRUST – Aligning Corporate Growth Objectives with Strategic Marketing Priorities

10:20am Networking, Refreshment, and Exhibition Break

10:50am CONCURRENT COLLABORATION ZONES – ROUNDTABLES

Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Choose one of the following zones:

12:00pm Session to Session Travel Time

12:05pm CONCURRENT SESSIONS

Choose one of the following concurrent sessions:

(OR)

1:00pm Food for Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS

ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.


3:20pm Networking, Refreshment, and Exhibition Break

3:50pm CMO CHALLENGE – Embracing a New Leadership Mandate

4:30pm THE FIX – Crowdsourcing Solutions to our Most Vexing Challenges

5:30pm The FIX Concludes

5:45pm Four Truths and a Lie Networking Reception

6:45pm Groove Around Nashville

Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to furtherrelationships with your fellow peers in a fun, intimate setting!

INTERACTIVE – Solutions WheelPlay the “wheel” to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading sponsors – both intense and fulfilling.

THE EVOLUTION OF VOICE OF CUSTOMER AND ITS IMPACT ON GROWTH –Seizing Voice of the Customer to Ignite Strategic Growth

Zone 1. Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies

Zone 2. Future Forward: Mapping the Customer Journey

Zone 1. Unleashing the Power of Brands After M&As and Other SignificantCompany Shifts

Zone 2. Machine Learning Meets Marketing – Advanced Predictive Customer Analytics to Increase ROI

CHOOSE BETWEEN TWO DIFFERENT COLLABORATION ZONES:


www.frost.com/linkedin-MAR#FrostMar

4

WEDNESDAY, JULY 19, 2017 | GENERAL SESSION AND EXHIBITION

6:15am Early Risers Run/Walk

8:00am Continental Breakfast and Exhibition

8:45am INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You


10:30am CHANGE AGENT – Scaling Account Based Marketing in a 21st Century World

11:00am Session to Session Travel Time

11:05am CONCURRENT SESSIONS


12:05pm Food for Thought – Networking Luncheon Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


1:10pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.



2:15pm ASK THE EXPERTS! Panel Discussion – How to Effectively Communicate the Strategic Marketing Plan


3:30pm INNOVATION INSIGHT – Enabling the Product to Solution Based Business Model Transformation

4:00pm CAPSTONE KEYNOTE – The Pulse on Economic Growth – Focus on Market Fundamentals

4:45pm CONTENT FOR THE STRATEGIC MARKETING PRIORITIES: A FROST AND SULLIVAN EXECUTIVE MINDXCHANGE CONCLUDES

Briefing SessionsThese 15-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Growth Globalization Strategy

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry,company size and geographic/regional strategy for hosted conversation on shared dynamics.

Zone 2. Developing Customer and Employee Brand Ambassadors

SCHEDULE-AT-A-GLANCE

SNAPSHOT OF COMPANIES REPRESENTED AT PREVIOUS EXECUTIVE MINDXCHANGE EVENTS



96% of Surveyed Participants would recommendthis event to their colleagues and/or peers.

5


Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour









8:45am WELCOME and KEYNOTE – The Art of Disruption: Own Digital Marketing and You Own the Future

9:40am SUCCESS STORY – Agile Marketing: Listen – Respond – Adapt


10:50am COLLABORATION ZONES – ROUNDTABLES


12:05pm CONCURRENT SESSIONS

(OR)



2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS


3:50pm ASK THE EXPERTS! Panel Discussion – Align Sales & Marketing to Catapult Revenue

4:30pm INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You

5:30pm INTERACTIVE COACHING SESSION Concludes






8:45am ICE BREAKER AND KEYNOTE – Lucky Seven: Seven Lessons Learned From the Transformation Trenches

9:30am EXECUTIVE INSIGHT – Making the Business Case for Investing in Digital Marketing Technology


10:30am SUCCESS STORY – Lessons From the Field: How Sports Can Help Your Marketing Automation Succeed


11:05am CONCURRENT SESSIONS

(OR)



1:10pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES


2:15pm ASK THE EXPERTS! Panel Discussion – Critical Skills for a Modern Marketing Organization


3:30pm SUCCESS STORY – VR & AR: Innovations and the Effective Use of Experiential Product

4:00pm CAPSTONE KEYNOTE – How To Be Insanely Effective When You Don’t Have Enough Resources, Budget, Or Time: Lessons From The Trenches

4:45pm CONTENT FOR THE 18TH ANNUAL DIGITAL MARKETING EXECUTIVE MINDXCHANGE CONCLUDES

FROST AND SULLIVAN VISIONARY INSIGHT – Developing a Digital Platform Strategy in anEver-changing Technology Landscape

INTERACTIVE – Solutions Wheel Play the “wheel” to find out which of the industry's products and services will help you solveyour challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – bothintense and fulfilling.

Briefing SessionsThese 15-minute, one-to-one targeted discussions will focus around new services thatmarketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Expanding and Managing your Social Presence

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, business model andmarketing channel for hosted conversation on shared dynamics.

Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing

Zone 1. Omnichannel Customer Experience in a Digital World Zone 2. Aligning Content Strategy with Business Outcomes Zone 3. Savvy Account Based Marketing

Zone 1. Video Marketing & Monetization Zone 2. Marketing as Market Research: Creating Personalizedand Engaging Content

Zone 3. SEM and SEO Optimization for Increased Conversion

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar


ALL ACCESS PASS: Double the Content! With our Strategic Marketing Priorities and Digital Marketing: Executive MindXchange running concurrently, there is bound tobe content on both agendas that you just can't pass up. With this Pass you will have complete access to both events, enabling you to build a personalized agenda that bestsuits your needs: Cross over and attend your choice of any session on either of the two agendas. With access to double the content you can't go wrong!

Ju l y 17 – 19 , 2017 | Loews Vanderb i l t Hote l | Nashv i l l e , TN

D i g i t a l M a r k e t i n g : A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

18th AnnualMastering Digital Capabilities to

Deliver Meaningful & Measurable Outcomes


Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar6

Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael O. “Coop” Cooper, Founder, Innovators + Influencers

Michael O. “Coop” Cooper is an internationally recognized executive coach, advisor, facilitator and trainer whospecializes in working with executive teams to develop the leadership skills, alignment and strategies to growand thrive in a constantly changing environment. Coop has 23 years of experience as a coach, managementconsultant, strategist and project leader with Fortune 1000 companies and small businesses in over 20countries. He has worked with leaders at Accuray, eBay, Genentech, Google, Novell, Sony Computer Entertainment America,Southwest Airlines, TeleNav, Wells Fargo, Yahoo, Yammer and hundreds of other organizations large and small. He co-led the teams todevelop the world’s first wireless web platform for Vodafone and Verizon deployed in 27 countries and developed the specificationsfor the first custom internet car-ordering system for Honda. He has also been selected to coach the prestigious TED Fellows. Coopis a contributor to Fast Company.

Patrick Nugent, Vice President, Frost & Sullivan

Patrick Nugent recently joined the Frost & Sullivan Growth, Innovation and Leadership (GIL) team as a Vice President. He has proudly been a part of the Frost & Sullivan events team for the last 15 years. In his rolewith the Frost & Sullivan events team, he has served as an event facilitator and as Master of Ceremonies. Priorto joining Frost & Sullivan, Patrick was the Director of Business Development for the Illinois Institute forContinuing Legal Education in Chicago. He was also the Founder and Principal of Nugent Corporate Services,an educational event specialty consulting firm.

Own the Growth Agenda and You Own the Future

Allison Cerra, Senior Vice President & Chief Marketing Officer, McAfee

Allison Cerra is senior vice president and chief marketing officer at McAfee. In this role, she is responsible forleading all of McAfee’s marketing and communications initiatives. Cerra was previously vice president and headof marketing at Intel Security Group. Before joining McAfee, Cerra served as vice president of marketing forthe Americas Enterprise Group at Hewlett Packard Enterprise. Prior to that, she served as vice president ofmarketing and communications at Alcatel-Lucent, vice president of sales and marketing at Frontier

Communications, and director of consumer marketing at Verizon.

An accomplished senior marketing executive, Cerra has co-authored four books exploring how technology is changing businessmodels and user behaviors. Most recently, she co-authored The Second Economy, which defines a new paradigm for howcybersecurity professionals can more effectively defend their organizations against online adversaries. She was named "CMO of theYear" and "Top Researcher of the Year" by the Dallas/Fort Worth American Marketing Association, and was recognized as a "Womenin Business" and "Women in Technology" honoree by the Dallas Business Journal.

The Pulse on Economic Growth - Focus on Market Fundamentals

Daniel De Castro, Senior Economist, Marketing, Innovation and Planning, Southern Company

Daniel De Castro is a senior economist at Southern Company, where he oversees the Economic Servicesfunction, providing economic and industry research and analysis to assess the potential impacts of national andinternational economic developments on Southern Company’s business. Daniel joined Southern Company inJanuary 2015. Prior to that he worked as a senior economist for IHS Global Insight in London where heconsulted for large oil and gas, petrochemicals and mining companies in Europe, the Middle East and South

Africa. Daniel has also consulted in the past for the European Commission, the European Bank for Reconstruction and Developmentand the United Nations Development Programme.

KEYNOTES

MASTER OF CEREMONIES

SPEND TIME WITH THE BEST TO




MCOEBSPEND TIME WITH THE BEST TO

Are the people in your world today bringing

other industries? new perspectives and sharing insights from

To stay competitive in your world of business,

e.sruocspend time with others who have charted the

TSEBEHTEMSPEND TIME WITH THE BEST TO

Are the people in your world today bringing

other industries? new perspectives and sharing insights from

To stay competitive in your world of business, spend time with others who have charted the

.TT.SPEND TIME WITH THE BEST TO

new perspectives and sharing insights from

To stay competitive in your world of business, spend time with others who have charted the

er hotniserepffosulcxenadliuBnecsd lrow-laertcarpt sebniaG

navilluS&t sor Fan ioJ


seirtsudnier krwotene viutcexee,vis

.soirannodesabgninraele cit

:o tlicnuCopihsredaeL

Frost & Sullivan‘s Customer Engagement and

across industries.

e.sruoc

with action takers and forward thinkers from a unique opportunity to connect year-round Growth Innovation Leadership Councils offer


across industries.with action takers and forward thinkers from a unique opportunity to connect year-round Growth Innovation Leadership Councils offer


with action takers and forward thinkers from a unique opportunity to connect year-round Growth Innovation Leadership Councils offer

daelgniinmforrmrrfepvela ren iamRe

.seitilibapaceruoypolevDeer hotnisere pffo

e.ruutfethontillweerd-ghiighd natnav

p ihsredealeviutcexe.seirtsudnier

OITAVONNIDNA,HTWORG

,TNEMEGAGNEREMOTSUC

,GNITEKARM, YGETARTSNI

TUCEXEROFSEITINUMMOC

REIMERPUROFOE ONNIOJ

NO

SEVIT

Learn more and inquire about membership.sit iV

Leade rwth InnooGr

Learn more and inquire about membership.

Email:

leadershipcowww.customersit

s h i p Counc i lL e ade rvationwth Inno

Learn more and inquire about membership.r oouncil.com

vationInnowthoGr

Learn more and inquire about membership.

CouncilLeadership vation

http://www.customerleadershipcouncil.com/

www.gilcouncil.com

mailto:[email protected]



8

Nashville Taste & Tour9:00am

Join us for a memorable food tasting experience through Nashville, thebirthplace of country music! We'll visit restaurants that host some of thebest cuisine Nashville is famous for and offer some of the most creativedishes you'll ever have while seeing and learning about the historic sites thatmakes Nashville the Athens of the South.Participant Fee: $150

Hosted by:

Monday, July 17, 2017

Join us at the Country Music Hall of Fame for a day of music, food, and historyNashville-style. Kick off the day with a performance and discussion with JohnnyCash and June Carter Cash’s only child, John Carter Cash. Next, enjoy a classic,southern meal before capping off the day with a scavenger hunt throughoutthe Country Music Hall of Fame.Participant Fee: $150

This end-user/practitioner networking activity is your opportunity to identify– right out of the gate – those peers who share challenges similar to yourown. It's a great way to find participants who have thought leadership you canbenefit from and to facilitate later dialogues throughout the event.

Country Music Hall of FameNetworking Tour 9:00am

Participant Meet ‘n’ Greet6:15pm

Four Truths and a LieNetworking Reception5:45pm

Groove AroundNashville 6:45pm

Enjoy playing detective, while deciphering the truths from the lies! Guesscorrectly and you will be entered to win a fantastic prize.

Tuesday, July 18, 2017

Early Risers Run/Walk:6:15am

Calling all walkers, joggers and runners! Lace up your sneakers and getyour endorphins flowing with a little exercise. It's the perfect start to agreat day of content and networking!

Wednesday, July 19, 2017

NETWORKING ACTIVITIES

Welcome to Nashville!Networking Receptionand Event Kickoff7:00pm

Welcome to Nashville! Meet your fellow peers for some cocktails,conversations and cheers to a perfect start of what is sure to be a uniqueevent.

Hosted by:

Take networking a step further and join us as we venture to Nashville'snight life hot spots to see the town, feel the music and toast to a greatevent. A great opportunity to further relationships with your fellow peersin a fun, intimate setting!Participant Fee: $75



AGENDACHOOSE BETWEEN TWO DIFFERENT COLLABORATION ZONES:

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.Choose one of the following zones:

Zone 1. Identifying Growth Opportunities to Increase Top Line Revenue | Zone 2. Leveraging Customer Centric Strategy to Drive Profitability

SUNDAY, JULY 16, 2017 | ARRIVAL DAY

7:00pm Suggested Arrival Time

Arrive Sunday to participate in Monday's Networking Activities


Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.9:00am Nashville Taste & Tour

Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashvilleis famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.

Hosted by:


Join us at the Country Music Hall of Fame for a day of music, food, and history Nashville-style. Kick off the day with a performance and discussion with Johnny Cash and JuneCarter Cash’s son, John Carter Cash. Next, enjoy a classic, southern meal before capping off the day with a scavenger hunt throughout the Country Music Hall of Fame.




An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.


This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way tofind participants whohave thought leadership you can benefit from and to facilitate later dialogues throughout the event.


Welcome to Nashville! Meet your fellow peers for some cocktails, conversations and cheers to a perfect start of what is sure to be a unique event

Hosted by:



Didn't get your badge at last night's reception? Make sure you're down in time for breakfast and registration to get your event materials now! Already have yourbadge? Make sure you pick up your event packet and start networking bright and early.

Welcome and KEYNOTE

8:45am Own the Growth Agenda and You Own the Future

Allison CerraSenior Vice President & Chief Marketing OfficerMcAfee

SESSION ABSTRACT:A 2015 study published in the Journal of Marketing found clear evidence thatmarketing positively impacts both short-term and long-term shareholder value.Yet, marketers are often relegated to the unenviable role of desk jockeys, partyplanners or slaphappy spenders. To earn and keep a seat at the boardroom tablerequires the Chief Marketing Officer to align the marketing agenda to that ofthe enterprise, all while retaining what makes marketing such a unique functionin the first place – equal parts intuition and reason, a perfect cocktail of analyticsand creativity. Doing so offers boundless opportunity to reclaim the function’srightful position in driving the company’s growth agenda.

KEY TAKE-AWAYS:g A framework for transforming B2B marketing teams toward a company-

first agenda, trading tired marketing practices for a strategic, integratedfunction

g A template for measuring marketing’s true value to the enterpriseg Lessons learned from successful and unsuccessful reincarnations of

marketing teams

9

ATTIRERECOMMENDATIONS KEY:

Business Casual - Button-DownShirt, Trousers, Dress

Athletic Gear - WorkoutClothing, Sneakers

Outdoor, Evening,Cool Breeze G ear

Casual - Jeans, T-shirt,Comfortable Shoes

SUNDAY, MONDAY, TUESDAY, JULY 16-18, 2017



AGENDA

BOARDROOM BRAINTRUST

9:40am Aligning Corporate Growth Objectives with Strategic Marketing Priorities

PANELISTS INCLUDE:


Featured Demonstration Hosted by:

CONCURRENT COLLABORATION ZONES – ROUNDTABLES

10:50am Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.


Zone 1: Unleashing the Power of Brands After M&As and Other Significant Company Shifts

FACILITATOR: Chris Moloney

Chief Marketing OfficerTaxSlayer

Zone 2: Machine Learning Meets Marketing – Advanced Predictive Customer Analytics to Increase ROI FACILITATOR: Chip Brewer

Vice President, Business DevelopmentThe Smart Cube


SESSION ABSTRACT:In an increasingly digital world, many organizations are at risk of overlookingor underestimating the power and importance that brand continues to play intheir overall marketing strategy. While brand value may be harder to measurethan Google cost per click, brand awareness and loyalty are still essential tomarketing success. Additionally, during significant company changes such asmergers and acquisitions, brand architecture and brand strategy can save orsink the transitions. Does your organization’s leadership fully understand thevalue of brand, and are you doing everything you can to be the best “chiefbrand officer?”

KEY TAKE-AWAYS:g Key findings to being your company’s “Chief Brand Officer”g Critical factors to maintain brand focus during volatile company timesg Blueprint to measuring brand value and brand impact in a digital

marketing world

SESSION ABSTRACT:Firms are sitting on a wealth of insights, but they are buried deep within thevast streams of data that flow into every organization.

Machine Learning now gives us a new way to unlock this data, as it createssystems that learn from experience and get better at their job over time, ratherthan relying on the skill of the programmer / creator.

In this interactive session we will define Machine Learning, discuss when andwhere it should be utilized, and examine how it can provide you with a strategicedge in the marketplace. Real world examples and our group discussion, willallow participants to identify how to incorporate Machine Learning into theiroverall customer success and loyalty efforts.

KEY TAKE-AWAYS:g A definition of “Machine Learning”, how it works, and the value it brings

to the tableg A roadmap and best practices for implementing Machine Learning

techniques at your organizationg Examples from the real world of firms that have succeeded – and failed –

to harness the powerful insights generated from machine learning

Christopher EdwardsChief Marketing and Experience OfficerConversa Health

Nicc LewisChief Marketing OfficerLeverate

Karlene MooreVice President, MarketingAmerisourceBergen

Russell ProcopioChief Revenue OfficerRecovery Centers of America

Meghan PruceVice President, Business to Business MarketingVanderbilt UniversityMedical System

10

TUESDAY, JULY 18, 2017



CONCURRENT SESSIONS12:05pm Choose one of the following concurrent sessions:

INTERACTIVE

Solutions Wheel

Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings withleading sponsors – both intense and fulfilling.

OR

FROST & SULLIVAN VISIONARY INSIGHT

The Evolution of Voice of Customer and its Impact on Growth

Daniel ColquhounSenior Vice President, Customer ResearchFrost & Sullivan

1:00pm Food for Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list ofroundtable discussion topics will be available on-site.


CONCURRENT COLLABORATION ZONES –THINKTANKS2:10pm ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.


Zone 1: Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies

FACILITATOR: Mark Stouse

Chief Executive OfficerProof Analytics

Zone 2: Future Forward: Mapping the Customer Journey

CO-FACILITATORS: Heather Wadlinger Dan Bentz

Director of Research & Strategy Director of Experience DesignSacunas Sacunas



SESSION ABSTRACT:Maximize the value of your market research investment by utilizing the bestpractices for capturing and analyzing customer needs. Learn valuable newapproaches to capturing customer needs, analyzing VOC data, and buildinginsightful yet easy to use visual displays of your data that integrate seamlesslywith business decision making.

KEY TAKE-AWAYS:g Insight on new advancements in market research and what it means to

your businessg Examples of powerful new approaches for understanding customer needs

that go beyond the table stakesg Best practices for utilizing multivariate analysis to maximize the insights

and communicate results more clearly

SESSION ABSTRACT:Mapping the B2B journey can be a daunting task. Knowing the decision-makingdrivers of one customer, who can consist of multiple influencers, becomescomplex. In addition, most B2B buyers now conduct over half their researchonline before making purchase decisions. Join us to learn how to master thislong and often disconnected journey. We will show you techniques to create astrategic cross-channel maps identifying the right opportunities across digital,social, events, sales, and peers to increase buyer engagement.

KEY TAKE-AWAYS:g Tools for creating current and future state B2B journey maps for your

organizationg An “outside-in” framework for crafting an engagement strategy supported

by metrics g Insight into how to unify the buyer experience across your organization’s

teams to increase collaboration and improve the buyer experience

SESSION ABSTRACT:Business leader frustration with Marketing’s failure to prove business impact isspiking. According to recent research, more CMOs lost their jobs in 2016 thanever before, and that trend line has continued well into 2017. Economic alignmentand opportunity cost management are bywords today as marketing and businessleaders seek to resolve this problem once and for all. This session will explorewhat marketers can do to demonstrate their economic alignment and impacton revenue, margin and cash flow.

KEY TAKE-AWAYS:g A framework, or heuristic, for tying marketing investments and effort to

business drivers and performance, even in long-cycle B2B situations. The framework and its connection to performance data has been provenacross a range of different businesses, including consumer, enterprisesoftware and aerospace

g Insight on why time lag is the missing link: you’ll quickly understand why itplays a pivotal role in understanding the “cause and effect” relationshipsbetween marketing and business performance

g Best practices for communicating your value to business leaders; the“politics of analytics”

AGENDA

11

TUESDAY, JULY 18, 2017



CMO CHALLENGE

3:50pm Embracing a New Leadership Mandate

Janet BrewerSenior Vice President & Chief Communications & Chief Marketing OfficerTennessee Valley Authority

THE FIX4:30pm Crowdsourcing Solutions to our Most Vexing Challenges

Share your smarts! Choose between five themed brainstorming sessions and crowdsource solutions to the most vexing challenges facing strategic marketing today.These are twenty minute rapid fire sessions with three rotations. First come, first serve, so choose wisely! Each brainstorm group will build upon the other to builda list of readily operationalized ideas to these common challenges.

The Fix on collaborating with: g Sales g Information Technology g Innovation & Product Teams g Strategic Intelligence g Contact Center

5:30pm THE FIX CONCLUDES



Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A greatopportunity to further relationships with your fellow peers in a fun, intimate setting!



Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It's the perfect start to a great day of contentand networking!


Start the day on the right foot with some breakfast and networking before diving into the first keynote!

INTERACTIVE COACHING SESSION

8:45am Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael O. “Coop” Cooper FounderInnovators + Influencers


SESSION ABSTRACT:In almost every business sector, competition is keener than ever, and theimperatives that drive communications and marketing are converging on twocritical needs. Chief Marketing Officers and their teams must be guiding lights forcorporate leadership and driving forces for change as their companies scrambleto keep pace with the evolving needs of their customers and the emergingtechnologies they embrace.

KEY TAKE-AWAYS:g Insights on how Chief Marketing Officers and their teams earn and keep

their place at the table as strategic influencers for delivering optimalcustomer experiences and building brand loyalty

g Vital new skills that today’s marketing professionals must master: strategicleadership, innovative influence, data-driven analysis, relevant messagingand the ability to serve as your customer’s conscience

g Proven ways to rally and leverage employees, customers and thoughtleaders as your brand voice in the era of social influence

SESSION ABSTRACT:As a strategist, you’re probably an Innovator + Influencer brain type, but youwork mostly with Analyzer + Systemizer brain types, which can lead to confusion,tension and misunderstandings. Neuro-management allows you to communicatedirectly with people’s brains by bypassing their personalities to address theirmotivators, information needs, attention spans and fears. This interactive talk willcover all four brain types and how to work effectively with each.

KEY TAKE-AWAYS:g Insight on a neuro-science frameworkg A template for communicating with each brain types and teams that

include all four brain types to eliminate confusion increase productivityg Proven best practices and lessons learn from real-world application of

AGENDA

12

TUESDAY, WEDNESDAY, JULY 18-19, 2017

WEDNESDAY 6:15AM

EARLY RISERS RUN/WALK

Calling all walkers, joggers and runners! Lace up your sneakers and getyour endorphins flowing with a little exercise. It's the perfect startto a great day of content and networking!

REMINDERSET YOUR ALARM!



13

CHANGE AGENT

10:30am Scaling Account Based Marketing in a 21st Century World

Matthew PreschernExecutive Vice President & Chief Marketing Officer HCL Technologies


CONCURRENT SESSIONS11:05am Choose one of the following concurrent sessions:

Briefing Sessions

These 15-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses.

OR

Participant Meet-Ups

Keep your networking engines revving! Participants will gather by industry, business model and job function for hosted conversation on shared dynamics.


Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list ofroundtable discussion topics will be available on-site.

Hosted by:


CONCURRENT COLLABORATION ZONES – CASE HISTORIES1:10pm Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.


Zone 1: Growth Globalization Strategy

Zone 2: Developing Customer and Employee Brand Ambassadors

MODERATOR: Rob Hyams

President McMillan


SESSION ABSTRACT:A company’s brand proposition and means of customer engagement have beentransformed by the shift to digital, including the tremendous influx of data and abusiness environment that is mobile-first and always on. Customers expectpersonalized, experience-driven interactions for engagements that come at micro-moments and require a brand to be nimble and active in encouraging next steps.The key to using data to encode insights and deliver this level of customerexperience can be found in account-based marketing. A well conceptualized ABMplan when designed and executed in partnership with sales can be a strategicdifferentiator and a trigger for exponential growth.

The true power of ABM lies in the programmatic choices, both in-person and inthe digital space. Learn how the elements of an account based marketing approachcan allow a powerful customer-to-brand connection and examine the ways inwhich account based marketing can bridge the analog and digital elements ofmarketing for a cohesive experience.

KEY TAKE-AWAYS:g A framework for account-based marketing g An understanding of the elements of a successful ABM program, including

customized customer experiences g Insight on ABM as a means to trigger double digit growth coupled with

reinforced brand equity g A guide for using the data collected to endear customers and drive

brand awareness

g Healthcare, Pharmaceutical & Biotechg Information & Communication Technologiesg Industrial & Manufacturingg Consumer Goodsg Financial Services

g B2B2Cg B2Cg Women in Leadershipg Global Marketersg Chief Marketing Officers

SESSION ABSTRACT:You want to develop and maintain a compelling brand? It can require a massivecommitment of people, money and time, and you can’t afford to get it wrong. Seeinga return on your company’s investment and growing brand equity—in the face ofskeptical board members and fellow executives, disengaged employees, and indifferentcustomers and prospects—requires a focused and motivated brand force. You needpowerful brand team members throughout your C-suite, your staff, and among yourcustomers and channel partners. Join us to learn proven methods to get it right.

KEY TAKE-AWAYS:g Steps for converting skeptical decision-makers into brand champions g Best practices for marshalling internal brand ambassadors g Insights into creating brand advocates outside your company

WEDNESDAY, JULY19, 2017



14

ASK THE EXPERTS! PANEL DISCUSSION

2:15pm How to Effectively Communicate the Strategic Marketing Plan

MODERATOR: Matthew Royse

Director, Marketing Communications Forsythe Technology

PANELISTS INCLUDE:



INNOVATION INSIGHT

3:30pm Enabling the Product to Solution Based Business Model Transformation

Sean GallimoreChief Marketing OfficerParaxel

CAPSTONE KEYNOTE

4:00pm The Pulse on Economic Growth – Focus on Market Fundamentals

Daniel De CastroSenior Economist - Marketing, Innovation and PlanningSouthern Company

4:45pm Content for The Strategic Marketing Priorities: A Frost & Sullivan Executive Mindxchange Concludes

SESSION ABSTRACT:A strategic marketing plan is only as good as how it is communicated and thenexecuted across the companies multiple divisions. Without effective communicationcompanies run the risk of slowing progress against the company's strategy and aninability to profitably deliver on the value proposition. A good marketer needs toconvince employees of the authenticity, importance, and relevance of theircompany's strategic goals in order to drive top line revenue growth.

KEY TAKE-AWAYS:g Best practices on getting buy in from all divisionsg Step by step guide on transitioning from plan to execution g Pitfalls of a poorly communicated strategic marketing plan

SESSION ABSTRACT:Addressing today’s unmet customer needs often require more integratedsolutions which encapsulates the enhanced aggregate benefit of value addedsubcomponents. Structuring and implementing solutions require organizationsto evolve their development approaches and go-to-market practices to enablesolutions business models to achieve higher impact results.

KEY TAKE-AWAYS:g Insight on recognizing the translational challenges that impede the

achievement solution aspirationsg Best practices for engineering the solution end goals up-front in the

project plansg Metrics for refining the new normal: Determine acceptable flex points and

align expectations

Laura Braunecker Chuck Eberl Alice Griffin James Humphreys Amber SeikalyVice President Chief Marketing Officer Director, Global Marketing Vice President, Vice PresidentMarketing Strategy Navvis Healthcare Eastman Chemical Company Commercial Marketing Corporate CommunicationsGeorgia Pacific Quest Diagnostics USAA

SESSION ABSTRACT:The U.S. economy has entered the eighth year of its expansion fueled by a stronglabor market and a relatively healthy household sector. In this session, we willdiscuss the outlook for the U.S. and regional economy, recent economicdevelopments, and implications for strategic marketing.

KEY TAKE-AWAYS:g Insight on recent data that suggests that the U.S. economic expansion will

continue, but likely at the same pace as it has throughout its eight-yearexpansion. Stronger business confidence suggest that investor sentiment isbrightening and create an upside risk for growth in the near-term.

g Key findings that U.S. consumer confidence has jumped since the election,but the more favorable soft data is likely due to the prospect of lower taxrates and less regulation, and not a stronger economy

g Examples of why industrial businesses continue to struggle with a numberof headwinds and trade uncertainty, but early signs point toward theeconomic environment for manufacturing trending in the right direction

g Fresh perspectives on whether an organization benefits from improving ordeclining economic conditions, it is important to monitor changes in theeconomy, as economics can improve decision-making and provide a morecomprehensive view of business

WEDNESDAY, JULY19, 2017



15

Frost & Sullivan's Brand and DemandSolutions convert prospects intocustomers at an accelerated rate. We

do this by delivering an end-to-end turnkey solution, built on thefoundation that a strategically planned, focused and integratedprogram will yield the greatest return. By starting on the ground floor,Frost & Sullivan can validate your messaging and design and deliver acustomized multi-touch integrated marketing solution whilebecoming an extension of your marketing department. These fullycustomized and integrated marketing solutions can take the form ofnurturing, demand generation and/or pipeline development programs.Your goals are our goals.www.frost.com/BRANDandDEMAND

No two client engagements are the same. Asa modern marketing laboratory, Centerlineapproaches challenges and opportunities

with this mindset. We are always looking to apply the right mix oftalent, time, process and action to each unique situation to delivercustom solutions that better connect brands with their audiences.www.centerline.net

Cvent, Inc. (NYSE: CVT) provides the leadingcloud-based enterprise event management

platform that empowers marketers to create and manage compellingevents that generate leads, engage attendees, and drive results. Cventintegrates with marketing automation and CRM systems to developa 360 degree view of attendees and tie events to the revenue cycle.www.cvent.com

Most creative agencies dabble in B2Bbranding and go-to-market. We don’t

dabble. We’re all in. That’s why ambitious B2B brands seek us out tohelp them articulate their unique and authentic voice. Tell their mostcompelling stories. And elevate their entire customer experience. Seewhat that looks like at mcmillan.com.www.mcmillan.com

Proof is the first analytics software platform in theworld to allow marketers and communicators tocollaborate across organizational lines in order tocompute and validate their business impact. Launchedin December 2016, Proof counts top agencies andcompanies, including Fortune 100 corporations, among

its growing roster of customers.www.get-proof.com

MarcomCentral® is a cloud-basedmarketing asset management software

for businesses that manages and customizes marketing materialsacross entire organizations enabling brand control and assetdistribution with anytime, anywhere access. Your marketing team canfocus on what they do best, creating, while repetitive one-off requestsare automated through MarcomCentral.www.marcom.com

We are a leading marketing agency chasingdiscovery, making big ideas a reality and

creating moments of truth that transform business-to-businessbrands. We work with leading brands around the globe to help thembuild reputation, create new markets and connect with morecustomers.www.sacunas.com

The Mx Group is a digital and demand creationagency. We integrate marketing, technology andsales optimization services to help companiesattract, convert and retain customers. For morethan 25 years, clients have trusted us to help turn

their marketing investments into measurable revenue.www.themxgroup.com

The Smart Cube is a global analytics company thatprovides customized analytics and research to Fortune1000 businesses. With more than 500 highly-skilledanalysts, we deliver valuable and actionable insights tosenior marketing professionals, allowing them to gain

critical customer insights and measure the ROI of their activities. www.thesmartcube.com

TechValidate is fast-growing Software-as-a-Service company based in the San FranciscoBay Area. Our on-demand offering is the first

and only automated platform that collects and transforms customerexperience data into credible content (case studies, ROI analyses,customer testimonials, customer reviews) for use across all keymarketing and sales communication channels.www.techvalidate.com

Turtl's storytelling platform helps you create, shareand optimise interactive content in a unique highperformance reading experience. Easy to use tools

guide fast, on-brand creation. Flexible layouts and interactive featuresensure impact and audience engagement, extend average read timeand drive lead capture. In Turtl, content performs better!www.turtl.com

Whiteboard Geeks is a niche-focusedwhiteboard animation studio based inRichmond, VA. We help simplify complex

topics and educate viewers with engaging, memorable video contentthat is drawn by a real person. We utilize the science of engagementto help you grab eyeballs with truly exciting, measurable videocontent.www.whiteboardgeeks.com

SPONSORS

For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact Gary Robbins at [email protected].

NOTE: Frost & Sullivan makes every effort to collect and ensure the quality of individual session chronicles; however, the summaries presented in the articles are the expert opinion of the writers and inclusion/exclusion of specific material is at the discretion of each speaker. While every effort is made, there is no guarantee that notes for each and every session will be submitted as requested.

EXECUTIVE MIND CHANGE CHRONICLES

RESERVE YOUR CHRONICLES TODAY: Matthew McSweegan @ 516.255.3812 or email: [email protected]

THE BENEFITS OFTHIS DIGITAL EBOOK ARE NUMEROUS:

UPDATEYOUR BUSINESS PLAYBOOK WITH

aBENEFIT FROM ALL SESSION SUMMARIES These are not transcripts, but actual summaries focused on key observations and take-aways, featuring tactics and strategies for immediate implementation.

aVIDEO ACCESS TOTHE EVENT KEYNOTES Watch and learn from the lessons shared by event keynote speakers—theseindustry experts present case studies, lessons learned and provideinvaluable thought leadership and inspiration for senior executives.

aTAKE THE EVENT HOME to your colleagues who were unable to attend—and you’ll have key questions and answers, best practices, tactics and strategies that worked—and those that didn’t—right at your fingertips!

aTHE ENTIRE EVENT is catalogued and searchable so you can find what you are looking for fast. Why waste valuable time looking when you could be learning?

aSTAY CONNECTED Take advantage of the ability to review all those great ideas you want to implement after the event and get info about expert presenters to follow up with. Grow your professional network and guarantee your own ROI for years to come.

aCAPTURETHE HIDDEN AGENDA Gauge where you are among your peers through on site surveys that identify industry benchmarks and question and answer sessions that go outside the pre-planned content.

aSAVINGS As an event participant, you'll save up to $300.

PRICING: The Executive MindXchange Chronicles are now available for purchase. Additional savings apply when purchased prior to or on-site at the event.

Participant Pricing:Pre-event: $395 | Post-event: $495

Non-Participant Pricing:Post-event: $695

16

VENUE INFORMATION Loews Vanderbilt Hotel2100 West End AvenueNashville, TN 37203

Frost & Sullivan will be reserving a limited number ofdiscounted rooms at the event property. Please contactthe property directly for rates, availability, and to bookyour accommodations. Be sure to mention you will beparticipating in the Frost & Sullivan event.

We suggest you arrive on Sunday, July 16, 2017.

TO REGISTER:

:ONLINEwww.frost.com/smt

*[email protected]

)PHONE1.877.GO FROST (1.877.463. 7678)

Registration/Pricing Schedule

Registration at Frost & Sullivan Executive MindXchange events is subject to review, and restricted to end user

practitioners. Therefore, we reserve the right to decline attendance to any company deemed to be a vendor in

the market. For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact

Gary Robbins at [email protected].

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and is non-refundable and also must be received by Frost & Sullivan prior to the event start date. If payment has not been received

by Frost & Sullivan prior to the event start date you will not be able to attend the Executive MindXchange. If, for any reason, you are unable to attend the Executive MindXchange for

which you are registered, and notify Frost & Sullivan in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other

Frost & Sullivan Executive MindXchange. The credit must be used within 90 days of the original registration date and can be applied to any Executive MindXchange event scheduled up to one

calendar year from the event for which you originally registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within

21 days prior to the event will incur a one time fee of $500. The remaining balance can be applied to any Executive MindXchange up to one calendar year from the event for which you

originally registered. Notification must be received by Frost & Sullivan in writing. If you do not attend the event and fail to notify Frost & Sullivan PRIOR to the event, no credit will be issued.

Every effort is made to ensure that the speakers noted in this brochure are present, but changes beyond the control of Frost & Sullivan may occur. The program agenda will be updated

biweekly and can be downloaded from www.frost.com/smt

Register online! www.frost.com/smt

Participant Package Includes

gg Event Registration – Complete Series $3290($150 Savings)(Includes General Session, Networking Activity, Executive MindXchange Chronicles)

gg Event Registration – Executive Series $3140($100 Savings)(Includes General Session and Executive MindXchange Chronicles)

*Substantial savings on registration with qualification for theBriefing Sessions package.

Attend a maximum of (3) 15-minute Briefing Sessions with leading andemerging sponsors of your choice to receive a credit which may beapplied to your choice of any of the following 3 services: 1) Registration to any Frost & Sullivan Event in the next 12 Months 2) An additional registration to our 2017 Digital Marketing or Strategic

Marketing Executive MindXchange 3) Membership to the Customer Engagement Leadership Council or

Growth Innovation Leadership Council.

For each Briefing Session you agree to participate in, you will receive acredit of $500 for a maximum of $2,000. These Briefing Sessions aretailored to focus on addressing your specific needs and take place during adesignated time period on Wednesday morning.

A-la-carte options:gg Event Registration – General Pass $2845

(Inclusive of: General Session Registration ONLY)

gg All Access Pass $395

Double the Content! With our Strategic Marketing Priorities andDigital Marketing: Executive Mindxchange running concurrently, there isbound to be content on both agendas that you just can't pass up. Withthis Pass you will have complete access to both events, enabling you tobuild a personalized agenda that best suits your needs: Cross over andattend your choice of any session on either of the two agendas. Withaccess to double the content you can't go wrong!

gg Nashville Taste & Tour $150

gg Country Music Hall of Fame Networking Tour $150

gg Groove Around Nashville $75

gg Executive MindXchange Chronicles $395

Strategic Marketing Priorities Executive MindXchange Chronicles

Update Your Business Playbook! The Benefits of This Digital ebook AreNumerous! As a thorough and focused set of notes, the StrategicMarketing Priorities: Executive MindXchange Chronicles is prepared byyour peers to ensure you don't miss out on any sessions that runconcurrently with those that you selected. If you are unable to sign up forthis now, you may order post event. Please note that post event purchaseswill be $495 so get your hands on these collections at the lower rate now!

Please note that post event purchases will be $495 so get your handson these collections at the lower rate now!

gg Non-Participant $ 695

1. Complete access to all keynotes, interactive workshops and non-stop networking activities

2. All Scheduled Meals Included (breakfast, breaks, and lunch)

3. Subscription to our quarterly Marketing Insights eBulletin

4. Access to dozens of Marketing industry articles & white papers

5. Complete access to our onDemand library of recent industry eBroadcasts

6. Membership to Frost & Sullivan's Digital and Strategic Marketing LinkedIn Community; available only to current and other approved VIP companies

7. Preferred pricing for the Executive MindXchange Chronicles; a collection of notes covering the entire Executive MindXchange

Subscribe to the Marketing Revolution eBulletin

A Quarterly eBulletin From the Organizers of theStrategic Marketing Priorities and Digital MarketingMindXchange Series

To SubscribeVisit www.frost.com/mar

05-25-17

REGISTRATION

JULY 17-19, 2017LOEWS VANDERBILT HOTEL

NASHVILLE, TN A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G EStrateg ic Market ing Pr ior i t ies :



17

the revolution of marketing and leadership's role · 2017-05-26 · within a company along...

Documents