the revolution will be tweeted
DESCRIPTION
Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering. Follow up with us on Twitter:@hollyhight@robinpnwTRANSCRIPT
“Every generation needs a new revolution.” Thomas Jefferson
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
The Bread Revolution Will Be Tweeted
• What’s the point?• Relationships.• Group discussion
– Practicum• The Anthropology• Building the
movement
Holly Hight California field organizertwitter.com/hollyhight
Robin StephensonWestern region field organizer
twitter.com/robinpnw
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Questions?
Submit questions to Angela via index cards.
Follow Ang on Twitter @Cws_Ang
WHAT’S THE POINT OF SOCIAL MEDIA?
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Social media is a way to…
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
o Anyone can be a publisher, a reporter, an artist…
o Even an activist or a citizen philanthropist!
Gotta share video
Why are we so, so excited?
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Tensions
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
What’s the point of using social media for Bread?
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Facebook! Twitter! I’m overwhelmed!
Twitter 101People you may not know, but you
want to get to know.
Facebook 101People you know, but you may not
want to know about them.
TESTIFY TO THE POWER!
It’s about relationships.
Crowd Sourcing*: What does social media mean to you?
As you can see, Robin & I are FB best friends
forever (BFFs).I assure you that
these 24 comments were
not all from Robin.
* Confused by the term? Don’t worry. Sign our sign-in sheet. We will share a “Social Media Glossary” and these slides with you.
It’s about relationships.
It’s all about relationships.
It’s about relationships.
It’s all about relationships.
It’s about relationships.
10,000 fans.
PRACTICUM
THE ANTHROPOLOGY
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Community
• Participant Observation
• Network Ties
• Identify creation
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
#hunger
#poverty
#extrexepoverty#socialmedia
Bread
For the
World
#budget
Agriculture & Food
#PDX
#OR#Development
#foreignaid
#modernizeaid
Anthro
Different Communities
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Maslow’s Hierarchy of Needs
Self-actualization
Esteem
Love/Belonging
Safety
Physiological
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Good Behaviorshared experienceauthenticitydialogue
Bad Behaviorshoutingname callingTMI
Norms
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
• Klout• Hootsuite
analytics• Network
Mapping• Read Blogs• Practice
Data
COMMUNITY ORGANIZING & SOCIAL MEDIA
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Citizen Engagement Laboratory
• Drop Glen Beck Campaign
• Target Audience: empower to connect to decision makers
• Online & Offline
Case Study
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
“A free agent uses social media tools to organize, mobilize, raise fund and communicate with constituents but outside of institutional walls.”– Beth Kanter & Alisson
Fines, The Networked Nonprofit
FREE AGENT
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
With gratitude: Hacked via Beth Kanter who hacked via David Armano
The Micro-Sociology of Networks: http://darmano.typepad.com/
How to Change the Politics of Hunger
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Free Agency and Bread
• Engage • Selective RT or
personalized sharing• Chat participation• Local connection –
news media, outreach, events
• Find influencers in your city or state
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
• Be strategic• Know your audience• ENGAGE your
community• Integrate tools!
– Facebook / Twitter / Meet Up / Google Groups / Blog
• DRIVE TRAFFIC to BREAD.
Bread Teams
Flour Power! Bread’s Softball Team
www.bread.org
@bread4theworld
facebook.com/breadfortheworld
Bread Social Media
Subscribe to our RSS feed at www.bread.org
@bread4theworld
www.facebook.com/breadfortheworld
Robin Stephenson @robinpnw
Holly Hight@hollyhight