The right asset. In the right place. At the right time.

International Printing

Unicode

©2008 ZIH Corp.

The right asset. In the right place. At the right time.

Unicode Agenda - 40 mins

What is Unicode?

Before Unicode

Who needs Unicode in this region?

Surviving without Unicode

The Competition

Partners with Unicode Support

Proven Solution

Buyers need Unicode

Summary

Questions and Answers

What is Unicode?

A “universal codepage” for font character mapping

Unique number for every possible character

Typical codepages like 850, support 256 characters, Unicode can support over 64,000 characters

What is Unicode?

Unicode provides a unique number for every character:

no matter what the platform

• Windows, Unix, System i

no matter what the program

• SAP, Microsoft, Oracle

no matter what the language

• Western, Middle East, Asia and Pacific

What is Unicode?

Western is used by the Americas and Western Europe

Western

What is Unicode?

A single preloaded “printer resident” font that supports all of EMEA “out of the box”

936 charactersuses: 220K Flash

Western Hebrew Traditional Arabic

Turkish Greek Cyrillic

Central European Baltic

Andale fromMonotype Corp.

What is Unicode?

Large Asian Worldtype fonts are options

up to 32MB in size

Before Unicode?

Had to license and download different code pages

Western

Cyrillic

Central European

Before Unicode?

Download fonts as graphics

REDUCE

SPEED

NOW

Who needs Unicodein this region?

Multinationals that have headquarters here

Exporters to Central and Eastern Europe or Asia Pacific

Any body that needs anything other than Western European (IBM Codepage 850)

Surviving without Unicode!

Label design applications?

BAR-ONE, CodeSoft, BarTender, NiceLabel,Loftware, etc.

Business applications?

SAP, AS/400, Oracle, other ERP, etc.

Custom, Proprietary, Legacy, VB, C++, .NET

Label Design Applications without Unicode!

End Users and VARs lived with limitations!

Downloading fonts as graphics

• Increased Network Traffic (* 10K)

• Slow “first label out”

• Pauses between labels when batch printing

This is a big problem for networked and wireless printers!!

• Not as noticeable on modern printers with a parallel cable!

Business Applications without Unicode

Downloading fonts as graphics is not possible for business applications!

License country specific fonts for every printer

Develop ZPL® by hand to use the fonts

• No LDA supports these fonts!

Embed ZPL in business application

Create separate forms for each code page

Modify business application to support Zebra specific code page (for each country)

The cost of integration without Unicode?

Country specific configurations reduce barcode labelling ROI!• Font licensing (optional) and management COSTS

• Application development COSTS

• Driver development COSTS

• Label and form design COSTS

• Maintenance COSTS

• Reduced flexibility COSTS

Country specific = “Custom” - “Custom” = COSTS

Unicode Quiz

The Competition

non-Zebraothers!

fast parallel connectivity

(LDA only)

fast network connectivity?

fast wireless connectivity?

easy business application

integration?

Zebra still leads the Way

Zebra’s Unicode based Global Printing solution still leads the way

Zebra’s solution supports over 40 different languages

simultaneously

With Zebra a single font can satisfy all printing needs and multiple

fonts don’t have to be stored on the printer

Zebra’s solution supports multiple Unicode encoding methods

• including UTF-8, UTF-16BE and UTF-16LE

Most of the competition only supports WGL4 (Windows Glyph List 4)

fonts with limited UTF-8 support for the Latin and Cyrillic languages

Label Design Applicationsand Unicode Support

Zebra is driving LDA’s to support Unicode Support is needed for the screen Support is needed for the printer LDA status:

EuroPlus NiceLabel - shipping

Seagull BarTender - shipping

ZebraDesigner™ - shipping

Codesoft - shipping

Loftware - shipping

Proven Solution

Shipping since 2005 (proven solution)

• Xi4™, ZM400™/ZM600™, S4M™, 105SL™ and PAX™

And now available on the G-series desktop printers

All above EMEA printers now preloaded with Unicode Firmware and Unicode Font

• Printer resident scaleable font containing 936 characters (220K)

• Western, Central and Eastern European also including Baltic, Cyrillic, Greek, Turkish, Hebrew and Arabic

Unicode Proven Success

Praktiker - 700+ Z4M™s Ordered and shipped Blocked the competition Avoided a price war!

Nestlé Rolling out SAP 4.7 Enterprise Unicode Looking at only buying Unicode printers

Tell the buyer they“need” Unicode

Get Unicode “high up” on the buyers shopping list!

this blocks the competition!

Unicode Summary

All EMEA languages “out-of-the box”

Easy integration with business apps

Printer resident fonts for “fast first label out”

No pausing between labels (batch printing)

End users no longer need to:

• Download fonts as graphics - slow printing

• Purchasing and configure local code pages / fonts

• Expensive and complicated integration with business applications

The right asset. In the right place. At the right time.

Questions

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