the right brain cfo wharton dc council final
TRANSCRIPT
Right Brain Business Analytics
RK Paleru Business Outcomes Driven Data Analytics http://informationanalytics.tumblr.com
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Right Brain and Business Analytics
“You can’t solve the problems using the same thinking that created them in the first place” ~ Albert Einstein
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Drive Cash Flow Manage Costs Improve Profits Mitigate Risk
CFOFP&AController
TaxIT
CFO priorities do not change in the analytics era…..
….but how they approach has changed
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Customer Profitability, an example
Who are my profitable customers?
Prof
its
100%
140%
80%
Aggressive Retention
Passive Retention
Proactive Profit Oriented Retention
Customers
Highly Profitable Customers
Profitable Customers
Loss Making Customers
Dimensional shift from traditional product to customer accounting
Revenue recognition and cost allocation (including ABC)
Customer Segmentation
Targeted Marketing
Mix
Whale Curve
Information Intelligence Insight Action
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Right Brain Business Analytics - Some Examples
• Analytics use cases • Revenue • Spend • Forecasts • Products & Services
• Higher Education headwinds • Competition from MOOCs • Falling enrollment • Rising costs • Tuition dependence
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Revenue Analytics - Promoting Cross Sell / Up Sell
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Spend Analytics - Influencing Expense Management
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Program Analytics - Optimizing product and service offerings
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Dept 1
Program Analytics - Optimizing product and service offerings
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Forecast & Variance Analytics - Proactively steering the business
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Operational Analytics - Finding outliers for billing errors
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How are we doing?
What should we be doing?
Why?
Finance
Product Development
Operations
Human Resources
IT/Systems
CustomerService
Marketing
Sales
In Summary……Right Brain Business Analytics – Plan, execute and optimize performance
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.
Thank You!
RK Paleru [email protected]
The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.