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The Rise of Data Literacy Jordan Morrow Global Head Data Literacy

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Page 1: The Rise of Data Literacy - Qlikgo.qlik.com/rs/.../The_Rise_Data_Literacy_Financial...The Data Literacy Skills Gap Increasingly, this data literacy divide will impede organizations

The Rise of Data Literacy

Jordan Morrow

Global Head – Data Literacy

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Introduction

Jordan MorrowThe trail running analytical nerd.

[email protected]

analytics_time

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Agenda

• Data Literacy: The Gap

• Defining Data Literacy

• Data Literacy Culture

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The Data Literacy

Skills GapPhoto credit: Foter.com

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Photo on <a

href="http://foter.com/re/203608">Foter

.com</a>

33% of employees in the US feel

data literate. Junior level

employees are at only 21%

74% agree that their company

would value them more if they

were data literate

93% of data literate employees

feel they are performing well in

their roles

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Use Case

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Democratization of Data

The process of expanding business information and the tools to analyze it out to

a much broader audience than traditionally has had access

- Google definition

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Digital Transformation

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Historically, reports established as

standards and sent out to groups.

Developers

Consumers

Example - Marketing

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Creating environments and

cultures that facilitate the entire

organization with data

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The analytics eco-system is

more than the sum of it’s

parts.

participants

X

data

X

engagement

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The Data Literacy Skills Gap

Increasingly, this data literacy divide will

impede organizations of all shapes and

sizes from reaping higher rewards from

their data investments

- Forbes March 2017

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Photo credit: art of imagined reality via Foter.com / CC BY-NC-SA

Defining Data

Literacy

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Data LiteracyDemocratization of Data

Sel

f-S

ervi

ce A

nal

yti

csMachine LearningPredictive Algorithms

AI

SQLChief Data Officer

Digital Transformation

Big

Dat

a

Skills-Gap

Culture

4th Industrial Revolution

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Defining

Data Literacy

Read

Work With Analyze

Argue With

What is Data Literacy?

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Reading Data

What does it mean

to “read” data?

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Working with Data

• Customer

sentiment

analysis

• Marketing

campaign

• Investment

decisions

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Analyzing Data

Analysis can be:

- Predictive

analytics

- Data Viz

- Etc.

Photo on <a

href="http://foter.com/re/890902">Foter.com</a>

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Arguing with Data

• Be skeptical

• Question

• Ask why

• Interrogate the

data

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Data Literacy

CulturePhoto credit: Foter.com

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Building

Data Literacy

Curiosity

Culture Leadership

Learning

Data Literacy Best Practices

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• Read my blog at qlik.com/blog

• Follow me on Twitter at @analytics_time

• Follow on LinkedIn: Jordan Morrow

Relevant Resources

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Let’s have a drink!

Cocktail and

networking

reception!

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Thank You