the rise of the mobile born - what you need to know when you are creating next mobile app
DESCRIPTION
Software is eating the world, so do mobile apps. In times of What's App acquisition, viral growth of Snapchat, huge mobile ads earnings for Facebook, next IPO for mobile games potentate KING. Successes of Supercell and Rovio everyone is looking for best solutions to creating mobile apps. To succeed in this niche we need to predict trends, understand our users and deliver an excellent experience with our apps. Find out what you should now and where to look for ideas. Presentation is from conference "Marketing i Technologie - WSNHiD, Poznań 2013".TRANSCRIPT
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The rise of the mobile bornwhat you need to know when
you are creating a next great mobile app
Whalla Labs: @whallalabshttp://whallalabs.com [email protected]
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• Graduated from WIGE at UE Poznań
• 1.5 year at Siepomaga.pl
• Participated in Huge Thing accelerator
• Hive61 Poznań
• Whalla Labs – mobile apps for WP & W8
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
About meWhy am I here?
http://www.slideshare.net/piotrbiegun
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Smartphones overtook dumbphonesin Q2 2013 [Gartner]
Source: http://techcrunch.com/2013/08/14/gartner-q2-smartphone/
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What does it mean for us?Are we aware of a new type of users?
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Where are smartphones users? Globally – late majority
Source: http://www.ideacouture.com/blog/innovation-early-adopters-beyond-the-bell-curve/
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Less tech savvy users on the riseinnovation is pushed to the new users
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Mobile born usersthey are using smarphones differently
Gameplay by 2 years old child: http://www.youtube.com/watch?v=mAiDtPNZHRg
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
New countries have powerU.S & Europe are great for profit but …
Source: http://techcrunch.com/2012/06/09/feature-phones-are-not-the-future/
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Source: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free
Most apps are freefreemium – good for users, for business it depends
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Games on the risethe most profitable category
Source: http://www.distimo.com/blog/2013_10_publication-games-king-of-the-mobile-eco-system/
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
156% jump in handsets shipmentfrom 3.7M to 9.5M devices
Source: http://www.idc.com/getdoc.jsp?containerId=prUS24442013
139,9
26,9
3,77,7 8,4
211,6
33,8
9,54,5 1,7
51,3%
25,6%
156,0%
-41,6%
-80,1%
81,0%
12,9% 3,6%1,7% 0,6%
-100,0%
-50,0%
0,0%
50,0%
100,0%
150,0%
200,0%
0
50
100
150
200
250
Android iOS Windows Phone BlackBerry Others
Q3 2013 market share for mobile handsets [M]
Q3 2012 Q3 2013 Yearly change Market Share
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
19% share in Polish marketthe biggest market for Microsoft
Source: http://wpworld.pl/30299/milion-urzadzen-z-windows-phone-sprzednych-w-polsce
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Dotrzechdych.plbiggest blog about vines
User reviews
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Why we have so many successful mobile apps?
Why smartphones are so successful?
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Particular needEach user has a different need
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Specific timeParticular need in a specific time
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Exact localizationParticular need in a specific time &
an exact localization
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Individual contextParticular need in a specific time, an exact
localization & an individual context
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Most successful apps are doingone thing right.
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Successful appsfocusing on one thing
easily share beautiful photos – 150 mil MAU
easy dating – 50 mil matches, 4.5 billion ratings
intelligent To Do list – 5+ mil UU
private messaging – 400M+ msg/d ~294M DAU
classic connect-the-dots game – 1M+ U ~1 week
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YES, but there is something more …
You need to know WHY, HOW & WHAT to do
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Addictive apps are about psychologyyou need to know „ahh” moments for user
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Best apps build /changebehavioral patterns
They learn what you do and adjust to your actions
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Tricky questionWhich app has that amazing stats?
• More than 100M installs and growing
• New install occurs every 1.3 seconds
• 641 000 reviews on the app store
• In app store from 2008
• Invested $20M – $0.00 revenue so far
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Bibleapp that forms good habits
• 400 readings plans which helps to read Bible
• Customize push notification encouraging reading
• Personalized verses divided into small sections
• Easy sharing (200 000 pieces of content every 24h)
• Most installs on Sunday
Source: http://www.nirandfar.com/2013/07/the-app-of-god-getting-100-million-downloads-is-more-psychology-than-miracles.html
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What elements can we find in addictive apps?
What is common for great games and apps?
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Design & Flowgood looking apps are easier to sell
VS
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mBank Orange Cash
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Core loopBuilding & Training - everything is interdependent
Source: http://www.deconstructoroffun.com/
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
ProgressSteady & visible for player, part of core loop
Source: http://www.deconstructoroffun.com/
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
ViralityGreat single player but with friends it’s more fun
Source: http://www.deconstructoroffun.com/
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
MonetizationHow your app is earning money?
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
On-boardingHow our user knows how to use app?
Source: http://www.mobile-patterns.com/walkthroughs
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Piotr Biegun, CEO [email protected], @piotrbiegun, Visit: http://whallalabs.com, @whallalabs
Different platformsthe same experience & functionality
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User should easily end work on one device and continue
smoothly on the other
Who is the closest - Apple, Google or Microsoft?
Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
Windows ecosystemone experience - both for work and pleasure
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Piotr Biegun, CEO: [email protected], @piotrbiegun, +48 607 127 551, skype: piotr.biegun
True mobile officesupport for MS Office & SkyDrive sync
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Do you have idea for the next Windows Phone orWindows 8 mobile app?
Let’s talk about it!
Contact:
Piotr Biegun, CEO
[email protected], +48 607 127 551
@piotrbiegun, skype: piotr.biegun
Whalla Labs: @whallalabshttp://whallalabs.com [email protected]