PRIVATE MARKETPLACES

OR:

HOW I LEARNED TO STOP WORRYING ABOUT CHANNEL CONFLICT AND LOVE

PROGRAMMATIC

This is gonna be huge!!! – Me

NOT A FIX FOR EVERYTHING BUT…

Contextual Plus

Data

Custom Deal Terms

Prioritization

Fresh Cookies Value is created/gained from working with specific media brand

MYTHS THAT NEED BUSTING

Machines remove the need for discussion

The direct sales team doesn’t need to worry about it

It just works

WHICH LEADS TO…

Automated Guaranteed

aka

Programmatic Direct

IF YOU ONLY TAKE 3 THINGS AWAY FROM THIS TALK

PMPs beginning to live up to the hype

People! Talk to each other

Hinge that connects direct and programmatic

Thank You

Any Questions?