THE RISE OF TV AND

MUSIC FANDOMGLEE AND GHOST STORIES

Relatore: Deborah ToschiCorrelatore: Federica Villa

Laureanda: Beatrice Marazzina

FANS AND FANDOMS

There are different types of members in the

audience, and the ones who are really

passionate about a content are the ones we

called FANS.

The fans are not alone in the audience, but they

make up groups and these groups are called

FANDOMS.

JENKIN’S THEORIES

FANS HAVE GOT A SPECIFIC RECEPTION MODE:

THEIR POSITION OF FANS ALLOWS THEM TO HAVE A DIFFERENT RECEPTION OF CONTENTS COMPARED TO THE NORMAL

AUDIENCE

THE FANDOM AS AN INTERPRETIVE COMMUNITY:

FANS DON’T JUST RECEIVE THE CONTENT BUT THEY ANALYSE IT, IN ORDER TO STUDY THE CONTENT AND SATISFY

THEIR CURIOSITY

THE FANDOM AS AN ALTERNATIVE SOCIAL COMMUNITY:

FANDOMS’ COMMUNITIES DON’T FOLLOW THE SOCIETY RULES, BUT THEY HAVE THEIR OWNS, AND DETACH

THEMSELVES FROM THE REST OF THE AUDIENCE AND SOCIETY

THE FANDOM AS A GROUP OF CONTENT PRODUCERS:

THE AUDIENCE IS ONLY A RECEIVER OF THE CONTENT, BUT THE FANDOM IS A RECEIVER AND A PRODUCER OF

SECONDARY CONTENTS DERIVED FORM THE MAIN SOURCE

CONTINUUM OF FANDOM

WHAT DO THE FANS PRODUCE?

FAN FICTIONSTORIES ABOUT TV SERIES/ FILMS/BOOKS CHARACTERS , OR MUSIC ARTISTS,

WRITTEN BY FANS, INSPIRED BY THE MAIN CONTENT.

WHAT DO THE FANS PRODUCE?

FAN ARTARTWORKS CREATED BY FANS OF COMICS, MOVIES, TELEVISION SHOWS OR VIDEO GAMES

AND DERIVED FROM A CHARACTER OR OTHER ASPECT OF THAT WORK

WHAT DO THE FANS PRODUCE?

FAN VIDEOIT’S THE FAN LABOR PRACTICE OF CREATING MUSIC VIDEOS FROM THE FOOTAGE OF ONE OR MORE VISUAL

MEDIA SOURCES, THEREBY EXPLORING THE SOURCE ITSELF IN A NEW WAY. THE CREATOR MAY EXPLORE A

SINGLE CHARACTER, SUPPORT A PARTICULAR ROMANTIC PAIRING BETWEEN CHARACTERS, CRITICIZE OR

CELEBRATE THE ORIGINAL TEXT, OR POINT OUT AN ASPECT OF THE TV SHOW OR FILM THAT THEY FIND UNDER-

APPRECIATED.

PARTICIPATORY CULTURE AND TRANSMEDIA TEXTS

TECHNOLOGY MULTIPLE PLATFORMS AUDIENCE ENGAGEMENT

TRANSMEDIA STORYTELLING AND TEXTS MARKETING MATERIAL, SEQUELS, MERCHANDISING, BRANDING, WEBSITES ETC

THESE KINDS OF TEXTS HELP SHAPE THE VIEWER’S EXPERIENCE OF A SINGLE “TEXT”.

THE AUDIENCE MAKES THE EXPERIENCE OF THE PRIMARY TEXT THROUGH MULTIPLE FORMS OF ENGAGEMENT.

PATHS

CELEBRITIES

TV CHARACTERS

SINGERS/MUSIC BANDS

FILMS

TV SERIES

BOOKS

FOX’ S PRODUCERS GLEE FANS (GLEEKS)

UPLOAD SONGS ON ITUNES STORE DOWNLOAD ITUNES SONGS

COVERS, VIDEOS, PERFORMANCES

PRODUCERS FANS Biggest gleek

FLASHMOB

IT’S A GROUP OF PEOPLE WHO ASSEMBLE SUDDENLY IN A PUBLIC PLACE, PERFORM AN UNUSUAL AND SEEMINGLY

POINTLESS ACT FOR A BRIEF TIME, BEFORE QUICKLY DISPERSING. THEY ARE OFTEN USED FOR THE PURPOSES OF

ENTERTAINMENT, SATIRE OR ARTISTIC EXPRESSION.

Glee’s flashmob PROMOTION ENTARTEINMENT

ANNIVERSARY MEMORIAL : CORY MONTEITH

#LYRICSHUNT

Involve the WORLDWIDE audience in the virtual world.The Coldplay involved the fans into the promotion of the brand new album with a lyrics hunt. The fans had to find the

lyrics of the new songs into the libraries strewn into the world, and after that, post the pictures of the lyrics on Twitter, in order to communicate them to rest of the fans.

MINI TOUR Mantain the intimacy in the real world

Another strategy made by the band and his producers, was to maintain the intimate/close relationship fans-band by containing the concert’s audience, and launching a mini-tour in little arenas and not in big halls anymore.

CONCLUSION EQUIVALENCES

Transmedial platforms

The importance of the music aspect

A final reward

DIFFERENCES

virtual/real world

Audience involvement through the whole

TV series/ a promotional involvement

THANKS FOR YOUR ATTENTION