the rise of visual customer generated content (cgc)
TRANSCRIPT
Whyit is important
Howto be successful
Whatwe do
ROImeasuring value
The Rise of Visual Content
Whyit is important
The Rise of Visual Content
350 MillionPhotos posted daily
95 MillionPhotos posted daily
58 MillionPhotos Tweeted daily
Logical
Emotional
51% ENGAGEMENTwith social posts
43%CONVERSION LIFTwhen shoppers interacted with social images
vs. WHEN THEY DO NOT INTERACT
72% of Millennials are MORE LIKELY TO PURCHASEbased on photos from other shoppers
48% of shoppers LEAVE A SITE if visual content is not available
BeautyPets
Fashion
Auto
Home
Food
Whatwe do
The Rise of Visual Content
1Collect
3Display
Gather content from any source and obtain the
rights to use (mix of CGC + branded)
2Moderate
Human moderation, curation, and product tagging
Powerfulautomatedfiltering
Display on your site, repurpose content for your
campaigns, and share across the Bazaarvoice network
4Analyse
Understand how your visual content performs to optimise
the highest ROI producing images
Social NetworksSource images via #hashtag campaigns
Direct SubmissionsAsk for visual content directly on your site
Content Request EmailIncrease shoppable images with product matching
Collect high volume and high quality content
Author permissions to keep you protected
BV clientssee a
70%approval rate from rights management requests
We support Instagram and Twitter’s automated
Rights Management
Photos from verified customers
Optimised for mobile and integrates with existing review request email
Direct website submissions
Content submitted through direct
submission gets
2X higher approval
than content from social medial
Moderators research to match
the product
Moderators tag content with appropriate product ID
Auto-Filtered Content
Content becomes shoppable
Howto be successful
The Rise of Visual Content
Creating successful strategies for visual content
ON A PRODUCT
LEVEL
ON ACAMPAIGN
LEVEL
ON A CATEGORY/BRAND LEVEL
TYPE OF CONTENTINSPIRATIONAL
TYPE OF CONTENTINSPIRATIONAL
TYPE OF CONTENTFUNCTIONAL
BEHAVIOUR IMPACTEDAWARENESS
BEHAVIOUR IMPACTEDCONSIDERATION
BEHAVIOUR IMPACTEDCONVERSION
ON ACAMPAIGN
LEVEL
TYPE OF CONTENTINSPIRATIONAL
BEHAVIOUR IMPACTEDAWARENESS
ON A CATEGORY/BRAND LEVEL
TYPE OF CONTENTINSPIRATIONAL
BEHAVIOUR IMPACTEDCONSIDERATION
ON A PRODUCT
PAGE LEVEL
TYPE OF CONTENTFUNCTIONAL
BEHAVIOUR IMPACTEDCONVERSION
AMPLIFY
OWNED
RETAILERS
OFFLINE
SOCIAL MEDIA
ROImeasuring value
The Rise of Visual Content
Conversion impact reporting
See the specific interactions consumers are having with content
Engagement reporting
Drill down to view engagement performance at the product level
Content reporting
