the road is wider than long
DESCRIPTION
Talk given at Data Days on October 1st 2014 in Berlin.TRANSCRIPT
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@iotwatch
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Before 2007 most of the early internet of things ideas were genuinely screen-less.
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Now the mobile phone is a middle man for everyday products.
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And objects become gateways to a mobile experience.
SmartStones / Nivea armband
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The rise of wearables
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Behaviour becomes visible, traceable, perhaps understandable.
Jawbone
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We become “things” Measurable entities.
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I use Energy (British Gas / Hive) water (Thames Water) food (Nectar points / Visa) I willingly generate social media posts (Tw/Fb) Location (iPhone, CCTV, Uber) calls/texts (Vodafone)
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Death of Privacy , A Michael Froomkin, 2000
We all suffer from “Consumer Privacy Myopia”
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So we went from creepy
Ankle tracker for law enforcement.
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To “fun” in just a few years
Kidzon by LG
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Using fashion to sell.
Ringly / Kovertdesigns
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Sproutling
Keeping track of you from birth.
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Getting us used to sharing so much data other industries can benefit from it.
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Data will be stigma.
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Degrading the poorest “the warnings the devices emit — beeps that become more persistent as the due date for the loan payment approaches — are seen by some borrowers as more degrading than helpful”
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Rewarding us for gaming.
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Until …
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Security & user experience hell Kodak picture frame, Fitbit 1st generation, baby monitors & fridges have all been hacked.
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But there is still space for unpredictability
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Dissent
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And using our data to our advantage
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Hardware
Connectivity
Battery life
Standards
Privacy
Security
Things
A Global fragmented conversation
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Product
Data
User experience
When really the Internet of Things is when you care about everything.
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Understanding people matters to product development.
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Long-term usage is our responsibility when heavy materials are in the mix.
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And sometimes really the answer isn’t hardware.
LG smart fridge / Pntry app by designswarm
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Global Players are also figuring it out.
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But they shouldn’t be the only ones educating us.
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Build a universal language for consumer connectivity.
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Advertising Product development Retail After care service Maintenance Data provision Upgrades Data storage Data protection
Where does your responsibility lie?
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Amazon & eBay let me make money from my old stuff. Can Google help me make money from my data?
Give poeple a way to make money.