the robots are winning The Rise of Marketing Automation

Marketing automation isn’t the new kid on the block anymore

In fact, according to VentureBeat, 50% of companies that use marketing automation

have adopted more than one software

Some are even using three or more tools!

But who uses what? Which tools are the most popular?

It is considered the most user-friendly tool

22.1 % of companies use Marketo

SAS is seen as both very user-friendly and lexible

3.9 % of companies use it

f

Act-On is most often chosen by non-tech SMBs

2.2 % of companies have

adopted it

The most popularautomation software is…⋯

27.1 % of companies prefer it

It is considered “the best all-around software”

What does the future holdfor marketing automation?

Revenues for B2B marketing automation systems increased 50% and reached $750 million in 2013.

Revenue in the marketing automation industry is predicted to grow by 60% in 2014.

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