the roi of social media - follow the white rabbit
DESCRIPTION
TRANSCRIPT
![Page 1: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/1.jpg)
We‘re not in Wonderland anymore, Alice
Rick Mans - Social Media Lead
![Page 2: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/2.jpg)
![Page 3: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/3.jpg)
Follow the white rabbit
![Page 4: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/4.jpg)
Like slide from scot CFA
This on itself is not ROI
![Page 5: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/5.jpg)
This on itself is not ROI
![Page 6: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/6.jpg)
It is very easy to take more than nothing
![Page 7: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/7.jpg)
ROI = (Gains – Investment) Investment
ROI is not that
difficult
![Page 8: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/8.jpg)
A negative ROI can be
good
![Page 9: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/9.jpg)
Off with her head
![Page 10: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/10.jpg)
ROI is only
about financial
efficiency
![Page 11: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/11.jpg)
![Page 12: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/12.jpg)
Business Goals
Social Business Goals
Key Performance Indicators
![Page 13: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/13.jpg)
Goals are the core for measuring
ROI
![Page 14: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/14.jpg)
You should go beyond
just ROI
![Page 15: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/15.jpg)
A holistic view is
required
![Page 16: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/16.jpg)
Consulting models ahead
![Page 17: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/17.jpg)
Business valueSum of all the benefits mentioned before
Employee ValueHigher retention rateLess repetive workIncreased recognition
Process ValueReduced time for reviewing documentsReduced time for creating deliverablesMinimized failures discovered later on in the process
IT ValueReduced costs in maintaining a single systemReduced costs due to less diskspace spaceReduced costs in making multiple backups
What is the benefit of a wiki?
![Page 18: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/18.jpg)
What is the benefit of Social CRM?
18
Direct benefits Indirect benefits
Marketing, brand equity and
communication
Sales & Transactions
Innovation and product
development
Consumer insight
Customer service
Recruiting & HR
Operational cost savings
Company wide aligned SM model
Sales demand & forecasting accuracy
Existing product enhancement
Improved first contact resolution
Aligning social media and traditional marketing
External recruitment efficiency
Increased revenues
Sales driven cross-sell & up-sell
Campaign insight
Rapid social marketing response
Consumer satisfaction , retention
Proactive support response on social media channels
Reactive brand monitoring
Identification of product quality issues
Brand value
Proactive brand planning and positioning
Key influencer engagement
Business areas
![Page 19: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/19.jpg)
What is the benefit of blogging?
External Blog Provides high quality content
Improves image and market presence
Demonstrates thought leadership
on innovation
Sentiment on Social Media Channels
Improvement in positive sentiment of corporate
image and presence
Innovative efficiencies / new products
Increase in Innovative efficiencies / new products
Employee recruitment
Annual improvement in recruitment
Capability Activity Impact Example Measures Example Outcomes
![Page 20: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/20.jpg)
Find your white rabbit
ROI is just one of the
metrics
![Page 21: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/21.jpg)
Your contact:
Rick Mans
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans
![Page 22: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/22.jpg)
Client orPartner logo
and
If you liked this presentation, you might like this content as well
Rick Mans & Joël van Gogh - Social Business Transformation How customers change your enterprise DNAhttp://www.nl.capgemini.com/expertise/publicaties/social-business-transformation/
![Page 23: The ROI of Social Media - Follow the white rabbit](https://reader033.vdocument.in/reader033/viewer/2022061122/54700732af7959af308b45d6/html5/thumbnails/23.jpg)
Client orPartner logo
and
Social Transformation Strategies