The Role and Position of Universities of Applied Science

in Industrial and Socio-Economic Development

– German perspective Aalen experiences

Ulrich D. HolzbaurAalen University

Development and University

● Development

Industrial Socio-Economic Sustainable

● Universities of Applied Science

Role and Position Structures and Projects

● ZA:

48 Mio.● GE:

82 Mio● Baden-Württemberg: 11 Mio

(in the FRG, education is governed by the 16 states)

Germany and Baden-Württemberg

Bavaria

Berlin

University Landscape

Portfolio

Industrial Development vs. Socio-Economic Development

Industry Society

„Market“

„Free“

projects

Research

TransferSTZ

Consulting

projectsEducation

Individual CompanyIndividual Organisation

Benefit für all Benefit für all

R&D

R&D

Development

● Development

Industrial Socio-Economic Sustainable

● Universities of Applied Science

Role Position Structures and Projects

Sustainable Development

● World Commission on Environment and Development, 1987“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

● Agenda 21 = Rio 1992 declaration

● World Summit Jo´bg, 2002

● Education for SDDecade 2006 - 2014Bonn Declaration 2009

● Baden-WürttembergNetwork of Universities (AS) fur Sustainability

Ecology

Economy

Social System

Development

Humanity

World

Country

Region

Company

Development

Organisation

Society

Ecology

Economy

Industry

University

Universities ... support for … Development ...

Govern-ment

Enter-prises NGO/ NPO

University

Economy Sus-tain-

BusinessCOC ... R&D

Entrepreneurship able Programs Networks Education

Environment Deve-lop- EMS .............

Transfer

Social structures mentValue

Projects

● Innovation is the basis for decoupling wealth from resource consumption

U. Holzbaur07.04.23 11

Development

Ressource consumption

Qualitative growthutility, welfare

Quantitative growth

Ressource consumption

Society and Industry

● Society consists of

Individuals • Culture• Groups

Organisations• Public, Administration, Governmentwitin a hierarchy from UN to suburb

• Commercial Organisations, Companies, Industry,

• NGO/NPO, associations, clubs

em

p rod u c tion m arke tin g sa les p rocu rem en t

C E O

University

● Development

Industrial Socio-Economic Sustainable

● Universities of Applied Science

Role Position Structures and Projects

Tasks of a University

● Depends on University type

● Main Tasks:

Science -> Research Education -> Lecturing Society -> Transfer Social aspects (students, gender, disabled) -> internal

University

Re

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Tasks of a University

Re

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Le

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fer

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Pu

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Taskoutput output

University

3rd

pa

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pro-

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ct tu

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3rd

pa

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pro-

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Universities ... support for … Development ...

Govern-ment

Enter-prises NGO/ NPO

University

Economy Sus-tain-

BusinessCOC ... R&D

Entrepreneurship able Programs Networks Education

Environment Deve-lop- EMS .............

Transfer

Social structures mentValue

Projects

Knowledge

● Knowledge is the basis for

Education Research Transfer Business

Know-ledge

Deci-sions

Inno-vation

Industry and Society

The Product of the University

Knowledge and Moneycase study Ba-Wü

● All 69 Ba-Wü Universities 260.000 students

● Sci U: 140 000 students 2300 prof.BA, BSc, BEng, MA, MEng, Msc, PhD

● UAS: 60 000 students 2300 prof.BA, BSc, BEng, MA, MEng, MSc

● Sci.U: 1.800 M€ staff: 1130 M€UAS: 388 M€ staff: 270 M€

● Third party projects on research: 800 M€ in total.Sci.U: 170 M€ DFG 90 M€ fed. 107 M€ industryUAS: 1/2 M€ DGF 11 M€ fed. 8 M€ Industry

Knowledge and Moneycase study Ba-Wü

● Third party projects on research: 800 M€ in total.Sci.U: 170 M€ DFG 90 M€ fed. 107 M€ industryUAS: 1/2 M€ DGF 11 M€ fed. 8 M€ Industry

● Steinbeis: 100 M€mainly BaWümainly UAS

S U U A S

..

industry

fed

DFGS U U A S

Knowledge Transfer

● Knowledge transfer is more than information transferit is the task of enabling the receiver to apply, to assess and to advance this knowledge.

Produce knowledge

Transfer knowledge

Enhanceknowledge

Existing knowledge

Recieveknowledge

Structures for Knowledge Transfer

● Technology Transfer can be

Pull: demand-driven “we need”from the customer

Push: result-driven “we can”from the research organisation

● Effective technology transfer from university to enterprises and community needs a supportive infrastructure

Marketing and acquisition Project administration Accounting and billing Legal framework

Transfer Portfolio

● OverallPortfolioofKnowledgeTransferMethods

(symbolical,qualitative)

who and how?

Skill level

Size

Publication

Technology Transfer

Joint Projects

From Research to Transfer

● Range

Basic research. Applied research: pre-competitive general knowledge

typically publishes in journals. Transfer is direct support. It is the most direct and most

obvious measure, creating and transferring immediately needed (competitive) know-how.

Consultancy and Development give results to the customer as deliverable items.

● Researchers must be allowed to bridge the gap between pure and applied research

● Researchers should be urged to bring their results a little bit closer to practical application.

STW Steinbeis Foundation

● Services: Consultancy Services, Research and Development, Evaluation and Expert Reports, International Technology Transfer, Training and Further Education

● Transfer Network 700 Steinbeis Transfer Centers (STC) and subsidary companies. Cooperation and project partners in over 47 countries

● Competence in all fields of technology and management

● Customers: more than 10,000 per year companies, organisations of all sizes and areas of business, individuals

● Projects: more than 20,000 per year

● Staff: over 4,000: professors, permanent and project based staff

STW Services

Consulting

At

every

sta

ge o

f th

e v

alu

e c

hain

Fost

eri

ng

su

ccess

ful

transf

er

Research and development

Evaluation and expert reports

Form

ing t

he b

asi

s fo

r deci

sion

makin

g

As

a k

ey c

om

peti

tive

fact

or

Training and employee development

STW Organisation

Steinbeis GmbH & Co. KG für Technologietransfer (StC)Management Board

Steinbeis-Stiftung (StW)Board of Trustees and Committee Executive Board

Steinbeis Enterprises (SU)

Steinbeis Transfer Centers(STC)

Steinbeis Research Centers

(SRC)

Steinbeis Consulting Centers

(SCC)

Steinbeis Transfer Institutes (STI)

at Steinbeis University Berlin -

SHB

Steinbeis Shareholding

(SBT)

496 STC 42 SRC 58 SCC 102 STI 46 SBT

STC portfolio

● STC typeseach of the 700 STC is different

Coordinating TC Addressing all Professors

Broad spectrum of knowledge in a certain field Special knowledge

locally, broad

specialised global player

local specialist

specialist

sectorfocus

extensive

in-ten-sive

STC relation to the university

● own rooms/ machines/ software or rent from university

● own personnel of shared (rent or side jobs)

● clearly separate between University and Steinbeis

tasks time expenses, material personnel (staff, students) machines, rooms, software

● Professors participate as

Project staff Project Manager STC manager

University

Customer/ Company

STW

STC

Project

STW cost structure

● Variable Project account: VAT STW Steinbeis Stuttgart overhead STC overhead Staff salary (university or free) Staff Fees (professor) Machines (university or free) Room (university or free) Travelling Expenses Project manager's profit STC profit

● Running costs: STC account Rooms rent and administrative staff STC manager´s profit

Project

STC

Un

iversity or m

arket

pro

f

Success factors

● STW

Flexible organisation Standardisation (processes, administration) Steinbeis is a strong brand

● STC

Flexibility, Reliability, Responsiveness● Projects

Responsibility of project manager = Prof. Flexibilty and standardisation Care for the customer´s requirements Cooperation among several faculties

● Trust

Customer/ Company

STW

STC

Project

Development and University

● Development

Industrial Socio-Economic Sustainable

● Universities of Applied Science

Role Position Structures and Projects

University Projects

● Joint Projects

● Mutual benefit for University (professor, organization, students) and partners

● Students: do the projects - real world hands on experience

● University: reputation and partnership

● Professor: practical experience, training success, reaching targets

● Partners: projects bring innovative results and new ideas

University

Customer Society

Project

ProfessorStudents

Transfer via student´s thesis

● Thesis in cooperation with industry

Student

Scientific work

Problem solving

University Examination

Prof: supervising the thesis is part of his regular job

Company:have some problem to solve. Pay

the student

Severe legal restrictions

Aalen Case Study

● Development

Industrial Socio-Economic Sustainable

● Universities of Applied Science

Role and Position Structures Projects

Research: Institutes of Applied Research

● Institute of Applied Research - 30 .. 50 professors Third Party Funding:Chemistry 300 k€Laser Technology 700 k€Production 1500 k€.. other Projects 600 k€TOTAL 3 M€100 papers (30 peer-reviewed)

● Institute of applied economic research – 10 professorsLow funding as research is mainly based on final and postgraduate projects – no big equipment

● Baden-Württemberg: 130 k€ / prof

STC in Aalen

● STC Technical Consulting - AWFE

Centre for industry-oriented research and development● STC Applied Management

Management and organisation, economics, logistics, BIS● Steinbeis Transfer Centres in Aalen specialized in the following

areas:

Polymer technology (moulding), polymer engineering Metals foundry, die casting, materials science, surface

technology, automation Image processing, applied informatics Production planning

Student’s projects

● Student’s projects

skills and competences which the students have to acquire. ● Project Definition and Planning

didactical competence, project management experience

● challenging projects that gives the opportunity to learn

● successful project that provides a visible result and a positive feedback from the project partners

concise project planning

Examples for cooperation

● The examples listed below comprise university projects

● Mainly students´ projects within a course or thesis.

Engineering Management

Environmental Management

Quality Management

Sustainable Development

Final Thesis Project

Project Management

Excellence and Sustainability

Green Eel – student´s project

Aalen for all –Barrier freesupported by students´

projects

Day of the region supported by students´

projects

● Aalen 2006, 2007, 2008 …

Project portfolio for students project

● Summer 2009: 20 projects 135 students 15000 working hours 12 final projects (BEng) 5000 working hours

Summary

● Tasks of a university/ professor comprise

Research Lecturing (Education) Transfer

● Applied Research bridges the gap between Research and Transfer

● In Universities of Applied Science, Transfer is mainly seen as transfer to industry

● At Universities of Applied Science, structures for Transfer are well established

3rd party funded projects Steinbeis projects