Jim Gardner

Spirit1) Download sites

2) Locked content – Membership sites

3) eBooks

4) Software or Apps

5) Video Sites

6) 3rd Party Offers

(high interest and engagement, ease of delivery, high margins, impulse buys, easy to brand, instant satisfaction, low maintenance)

Matter1) Houses

2) Boats

3) Cars

4) Shoes

5) Electronics

6) Jewelry

(longer sales cycle, hard to create your own brand, moderate interest and engagement, expensive and difficult to delver, lower margins, buyers tend to do a ton of research, high maintenance)

• Nutritional products are an impulse buy w/ mass appeal.

• Nutritional products have high margins.

• Nutritional products are high interest - fast paced engagement

• Nutritional products are easy and affordable to brand and deliver to your customers.

Do you want to be more attractive?

Do you want to be thinner?

Do you want more energy?

Do you want to be healthier?

Do you want bigger muscles?

Do you want better looking skin?

Do you want to live longer?

Do you want a bigger penis?

Do you want to be more intelligent?

Do you want healthier hair, skin and nails?

Generating interest is easy – nutritional products something for everyone

The right products = the right margins• 10x – 20x – 30x multipliers• Plenty of money available for multiple levels of affiliate commissions• Higher profits generate more ad spend = more media =higher volumes = BIG $• Easy to cover your service/support expenses• Attractive to JVs or strategic partners• Quickly and easily build new brands for customers you’ve already acquired.

Because…

More $ means you can afford to pay your affiliates

Impulse Buying

1. Nutritional products are the first step many consumers make to ignite change in their lives. Be the spark then fan the flames and you could have a customer for a long, long, long time.

2. Products are a database of intentions. Garcinia Cambogia = “I want to lose weight” – Testosterone = “I want to be more masculine or feel younger” –the products your customers chose clearly reveal their goals and fears. This allows for better customer segmentation and higher success rates on new campaigns.

3. Bundling physical products w/ other assets (membership sites, nutrition or fitness plans) opens new vertices and builds more perceived value into your existing offers.

4. Nutritional products are the easiest way build new brands and remarket to your customer base. Customers will even purchase multiple items to solve the same problems. i.e. - Weight Loss/Colon Cleanse or Testosterone/Male Enhancement.

Simple Solutions

Build your BRAND

Like these 2 kittens in this 1 cup

Managing your products and fulfillment

1. It’s simple and cost affective to purchase nutritional products. Anybody can start a nutritional company!

2. By outsourcing your products and fulfillment the transition from “spirit to matter” is much less intimidating - you can run your business very similar to how you ran your virtual offers now.

3. Work w/ companies who have a GMP certification which equates to higher quality, safer products. Some manufactures also offer end to end solutions that include private labeling and product fulfillment.

4. Chose a manufacturer who tests their products and also cover you through a manufacturer’s agreement. This will insure you are covered against accidental sickness or even death. It doesn’t do you any good to build a million dollar business if one lawsuit can bring it all down.

5. Your momma rule. Don’t buy from someone or bring products to market that you wouldn’t give to your own mother.

Product Procurement

1. Is your solution provider also your competitor?

2. How safe is your data?

3. Is your product labeled correctly? Does it test out?

4. Can your product back up the claims you’re making?

5. Who’s liable for damages should someone take your product and get sick?

6. Will you have access to emerging products?

7. How long has the solution provider been in business?

8. What level of service can you expect? How many employees do they have?

9. What markets can you compete in?

10. How close is your solution provider to the golf course?

Things to consider when choosing a partner.

Proven Markets

Weight Loss

Male Muscle

Skincare

Anti-Aging

Cellular Health and Antioxidants

Male enhancement

Testosterone

Mental alertness /Energy

Energy

Hot New Products

Forskolin

Carraluma

White Kidney Bean

Phytoceremides

Anti-Anxiety

Wellness Products (vision support, blood pressure support, liver support etc…).

Aragon Oil

Biotin

Libido Support (men and women)

Only once you live.