the role of culture
TRANSCRIPT
Chapter 4 - 1
Chapter 4
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
The Role of Culture
Chapter 4 - 2
Learning Objectives
• Discuss primary characteristics of culture
• Describe elements of culture and how they influence international business
• Identify the ways that members of a culture communicate with each other
• Discuss how religious and other values affect the domestic environments in which international businesses operate
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Chapter 4 - 3
Learning Objectives• Describe the major cultural clusters and
their usefulness for international managers
• Explain Hofstede’s primary findings about differences in cultural values
• Explain how cultural conflicts may arise in international business
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Chapter 4 - 4
Characteristics of Culture
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Chapter 4 - 5
Primary Characteristics
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Learned Interrelated
SharedAdaptive
Chapter 4 - 6
Summary of Discussion
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Chapter 4 - 7
Elements of Culture
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Chapter 4 - 8
Social Structure
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The Roles of
Individuals in Society
Social Stratificatio
n and Mobility
Chapter 4 - 9Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
Individuals, Families, and Groups
• Family Structure
• Individualism
• Group Service
Chapter 4 - 10
Social Stratification
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Types of Societies
Higher Stratification
Lower Stratification
Social Mobility
Lower
Higher
Chapter 4 - 11
Functions of Language
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Delineates Cultural Groups
Thought Patterns
Cultural Values
Acculturation
Diversity
Chapter 4 - 12
Cultural Aspects of Language
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CompetitiveAdvantage
Lingua Franca
Saying “Yes” or “No”
Translation
Chapter 4 - 13
Summary of Discussion
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Chapter 4 - 14
Communication
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Chapter 4 - 15Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
• Expressions
• Gestures
• Intonation
• Eye Contact
• Body Language
Nonverbal Forms
Chapter 4 - 16
Gifts and Hospitality
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Etiquette Customs
Chapter 4 - 17
Summary of Discussion
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Chapter 4 - 18
Effects of Religion and Values on International Businesses
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Chapter 4 - 19
Attitudes of Adherents
Constraints on Social Roles
Product Sales and Advertisements
Seasonal Patterns of Consumption
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Religion
Chapter 4 - 20Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
Impact of Religion on International Business
• Legal System
• Homogeneity
• Tolerance
Chapter 4 - 21Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
Time
StatusEducation
Age
Values and Attitudes
Chapter 4 - 22
Summary of Discussion
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Chapter 4 - 23
Cultural Clusters and International Management
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Chapter 4 - 24
Hall’s Cultural Context Approach
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HighContext
LowContext
Chapter 4 - 25
Cultural Clusters
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Similarities and Business Practices
Internationalization Strategies
Foreign Market Entry Methods
Chapter 4 - 26
Summary of Discussion
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Chapter 4 - 27
Hofstede’s Findings on Differences in Cultural
Values
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Chapter 4 - 28Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
The Five Dimensions
Individual Collective
Respect
Accepting
Aggressive
Long-Term
Tolerance
Avoiding
Passive
Short-Term
Power Orientation
Uncertainty Orientation
Social Orientation
Goal Orientation
Time Orientation
Chapter 4 - 29
Social Orientation
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•Collectivism•Individualism
Chapter 4 - 30Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
Power Orientation
•Respect•Tolerance
Chapter 4 - 31
Uncertainty Orientation
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•Acceptance•Avoidance
Chapter 4 - 32
Goal Orientation
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•Passive•Aggressive
Chapter 4 - 33
Time Orientation
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Short Term
Long Term
Chapter 4 - 34
Summary of Discussion
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Chapter 4 - 35
International Management and
Cultural Differences
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Chapter 4 - 36
Understanding New Cultures
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Self-Reference Criterion
Cross-Cultural Literacy
Acculturation
Chapter 4 - 37
Summary of Discussion
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Chapter 4 - 38
Chapter 4
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The Role of Culture
Chapter 4 - 39Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
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