The Role of Email in Keeping Your Workforce Informed During A Crisis

Joel-Michael Martin

Agenda

WHO ARE WE? CREATE, SEND, MEASURE

HOW TO DESIGN BETTER EMAILS

ENGAGING WITH A REMOTE WORKFORCE

HOW CAN POLITEMAILHELP YOU?

QUESTIONS

Who are we?

• We work with organizations to provide

meaningful analytics on employee engagement

with internal email using Outlook.

• 27% of Fortune 500 companies use PoliteMail.

PoliteMail answers the question:

Are employees even reading my email?

CreateBrand standard and

mobile-responsive

messages without coding

SendTo any size existing

Exchange DLs and

automate list accuracy with

targeting and segmentation

MeasureAccurate email analytics

including readership,

engagement and click-

through rates

All within Outlook

PoliteMail templates are

mobile-responsive on any device.

People who have used PoliteMail for more than two years show growth

in key metric areas including read rate, click rate, and attention rate

How to Design

Better Emails that

are Engaging

Keep it Short

Emails under 2 minutes

yield higher engagement

rates and read rates

Number of words

After 250 words or about 1

minute, readership declines

at a rate of 11% for every

500 words

Say more by saying less

Send Fewer Links

Make 1-2 links the focal

point of your email

Use More Images

Read rates increase when

the message is image based

Establish a Routine

Send emails during specific days

and times during the week

Read Rate increases 60%

when emails are sent the

same time every week

PoliteMail’s metrics include what

time of day your email was read

Send Earlier

in the WeekTuesday mornings are

the best day/time to send

Send to smaller, targeted lists

Send from a person instead

of a generic mailbox

YES!

Send from a person.

Improve Internal Email Results |Michael DesRochers 17#IABC18

Does it Matter What Mailbox I Send From?

Best Practices Based on Analysis of over 500 million emails

• Use short subject lines of 6 words or fewer

• Send shorter messages under 250 words

• Use more images

• For higher click rates, send fewer links earlier in the day

• Target your sends to smaller groups

• Stick to a routine schedule

• Send from a person, not a generic mailbox

Interacting With A

Remote Workforce

PoliteMail Usage During COVID - 19

Since this crisis started, we’ve seen our enterprise customer employee broadcast volume surge by 100% and over 1000% on weekends.

Keeping Remote Employee’s Engaged Through Email2019 Data vs COVID-19 Data

Most Used Subject Lines in 2019 vs COVID-19

• Employees want more information, and emails

• Be transparent with your employees

• Continue your sending routine, daily emails

PoliteMail Recommendations:

• Timely, targeted, and direct outreach

• Emails from managers to deliver personally to employees

• Popular send time is Monday afternoon

Keeping Remote Employee’s Engaged Through Email

PoliteMail is offering some of our software tools at no charge for the next two months to help you

manage this crisis.

If your comms team would benefit from:

•Capability to share standardized, branded, response Outlook email templates

•Capability to import and manage targeted employee lists

•The ability to measure reach and readership of email broadcasts to Outlook distribution groups

Enjoy fast track installation of our software tools at no cost for the next 60 days, or until June 1st.

Since this crisis started, we’ve seen our enterprise customer employee

broadcast volume surge by 100% and over 1000% on weekends.

To know how you stack up, you need a good benchmark.

2020

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joel-michael.martin@politemail.com

603-460-5182