the role of internal communications in delivering on the collaboration agenda
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The role of internal communications in delivering on the collaboration agenda. A presentation by Belinda Gannaway from NixonMcInnes for PR Week's Strategic Internal Communications Conference, December 2013TRANSCRIPT
Collaboration & Internal CommunicationsPRWeek Strategic Communications Conference
December 2013
Belinda Gannaway
@contentqueen
A connected world
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
“Cross-unit collaboration takes place when people from different units work together in cross-unit teams on a common task or provide significant help to each other.
“It can be joint work or a one-way collaboration where one unit provides information to another.
“In all cases collaboration needs to involve people. Swapping data is not collaboration.”
New movements built on collaboration
Collaborative economy: connecting people & capacity
Giff Gaff
Collaborating with customers to deliver a service
Collaborating with the public
Collaborating with industry experts
• Operational efficiency & agility
• More innovation
• Higher sales
• More engaged employees
Benefits of embracing collaboration
What collaboration looks like
• Shapes organisation more than any other activity
• Drives performance more than any other activity
• Impact is twice as significant as a company’s
aggressiveness in pursuing new market opportunities
• Five times as significant as the external market
environment (market turbulence)
Source: Frost & Sullivan
What the research says
‘Global lab’ built on ESN & face-to-face ‘secret weapon’
Open, cross-functional process reduces duplicative work
75 video collaboration studios are changing business
Group rewards co-ops for collaboration with others
Focusing collaboration efforts in one division to drive ROI
Internal comms & collaboration
Internal communicators’ role 1: Make it meaningful
Opportunities
Risks
Solutions
Internal communicators’ role 2: Put strategy before tech
A hostile culture will kill collaboration in its tracks• Silos• Excessive competition• Opaque decision-making• Hoarding information
Internal communicators’ role 3: culture change
How will you know if you’re succeeding?
Collaboration has meaning
• Collaboration has meaning• The tech serves the
strategy
• Collaboration has meaning• The tech serves the
strategy You can measure behavioural change
“In the long history of humankind (and animal kind, too) those who have learned to collaborate and improvise most effectively have prevailed”Not Charles Darwin
Questions?Want to stay in touch?@contentqueen@nixonmcinnes
2013