The Role of Mass Media in the Life of Society

prepared by Kauts Nelya

Introduction Considering the increasing importance

of information’s in our life- the 21st century is the information century.

 By the help of developing technologies getting information becomes more and

more easier day by day. We face information flow everywhere we go.

Modern life is hardly possible without information. Of course friends & relatives keep us informed about what is

happening in the world, but such information is second-hand, and therefore

is not at all reliable.

“He who owns the information owns the

world”W. Churchil

It is the mass media that provide us with first hand & reliable information.

“ Media is the nervous system of our culture ”.  Gary Malkin

What is Mass Media, btw?

Mass media is communication that reaches and influences a large number of people.

The most wide-spread sources of information are TV channels, radios,

newspapers, journals, magazines, web-sites and etc. The sum of all of them is

called mass media.  

In the 2000s, a classification called the "seven mass media" became popular. In

order of introduction, they are:

Print from the late 15th century

Recordings from the late 19th century

Cinema from about 1900

Radio from about 1910

Television from about 1950

Internet from about 1990

Mobile phones from about 2000

“ You can tell the ideals of a nation by its advertisements

“.Norman Douglas

Because we get most of information from these sources, there is

significant   impact of media on society.

“ Television: Chewing gum for the eyes ”.

Frank Lloyd Wright

What Mass Media was…

What Mass Media now…

Advantages:- information- news- entertainment- communication ( specifically for internet)- product reviews 

Disadvantages:- can lead to wrong perceptions- unrest- panic

Mass-media of the Republic of Kazakhstan

2466 standing mass-media 2243 periodicals (1593 newspapers and 650

magazines) published regularly printed press: -social and political - 16%, -scientific 9%, -advertising 10,5%, -woman, children, youth, religious for not more

than 4 % (if taken together) 212 TV and radio companies

1979

Usenet

1998 -2004

BlogsPodcast

Wikis

1995

1st Social Networkingsite Clasmates.com

1988

IRC Internet

Relay Chat

1971

Email

Social Media’s Timeline

1991

Personal Web SitesDiscussion GroupsChat

“ I post on blogs and comments because I can express myself to

millions of people at once. I like the

rush, and I feel empowered ”.