1.The Role of Social Media in Disasters James Garrow Philadelphia Department of Public Health

2. Social Media 3. Social Media Kids 4. Social Media Government 5. On media 6. Information The Public On media 7. On media Information The Public 8. On media Information The Public 9. Stats 10. 4/2012, Pew Internet & American Life Project 78% More than 2/3! More than 4/5! 11. 2/2013, Pew Internet & American Life Project Only demographic under 52% 12. Between six and eleven percent of Americans would interrupt sex to check social media messages! 13. Over 55, less likely Minority, more likely 14. Minority, more likely In poverty, 50% + 15. Information Seeking in a Disaster Wow, thats low! Wow, thats high!8/2012, American Red Cross 16. Red Cross Survey 12% of the American public has used social media in a disaster After seeing emergency info on a social media site, 77% have checked on their family and friends Nearly 40% would use social media to let loved ones know they were safe after a disaster 17. Examples 18. Hurricane Sandy 19. Emily Rahimi @FDNY 20. Public Health 21. H1N1/Swine flu 22. Step 1: Monitor 23. Step 1: Monitor Resources Bottlenose.com Topsy.com Geofeedia.com Twilert.com Socialmention.com 24. Step 2: Participate 25. Step 2: Participate Resources Hootsuite.com Symplur.com/healthcare-hashtags Bufferapp.com LinkedIn.com SM4EM.org Govloop.com GovTwit.com 26. Step 3: Be wary 27. Step 3: Be wary Resources Common sense Confirmed? Snopes.com FEMA.gov/hurricane-sandy-rumor-control 28. Step 4: Executive buy-in 29. Step 4: Executive Resources SocialMediaGovernance.com/policies.php Flickr.com/photos/jeremiah_owyang/3154057414 30. As the public integrates social media into their daily lives, it will become part and parcel of how they react to disasters. And that means we need to understand and embrace it. 31. Thank you http://about.me/jgarrow