the role of social media in the ebola crisis
DESCRIPTION
This is the trial lecture of my PhD, which will be defended the 24th of October 2014 in the Arctic Univ of Norway (UiT). In this lecture I will provide an overview of the benefits and challenges of using social media in crisis management. As study case we use the ongoing ebola crisis.TRANSCRIPT
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Using social media in crisis
management: benefits & challenges
Case study: Social Media in the Ebola crisis
Luis Fernandez Luque ([email protected])
24th October, 2014 - PhD Trial Lecture
Computer Science Department, UiT, Tromso, Norway
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Social Media
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Global Social Media
Source: http://cdn.searchenginejournal.com/wp-
content/uploads/2011/09/social-media-black.jpeg
Most popular social media by country
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Social Media – Medicine 2.0
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Crisis
• “a difficult or dangerous situation that needs
serious attention”
• “the turning point for better or worse in an acute
disease or fever”
• “an emotionally significant event or radical
change of status in a person's life”
Source: merriam-webster.com
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Crisis Management
Global Sector/Company Personal
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Crisis Management
Source: William Crandall, John E. Spillan, Crisis Management in the New Strategy
Landscape, SAGE, 2009, ISBN:1412954134
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Ebola Crisis – before the crisis
http://healthmap.org/ebola/#timeline
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Ebola Crisis – before the crisis
“HealthMap’s automated text-
processing algorithm has been
tracking the Ebola outbreak since
March 14, when the Guinean news
site Africaguinee.com reported “a
strange fever” in the country’s
Macenta prefecture “marked by
anal and nasal bleeding.”
Larry Greenemeier, "Smart Machines
Join Humans in Tracking Africa Ebola
Outbreak", Scientific American,
September 24, 2014
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Ebola – mobile health
“The ongoing west African Ebola
outbreak serves as a call … to
accelerate the implementation of
smartphone-based health
applications in developing
countries”Ansumana R, Bonwitt J, Stenger DA, Jacobsen KH.
Ebola in Sierra Leone: a call for action. Lancet.
2014 Jul 26;384(9940):303
http://www.unfoundation.org/news-and-media/publications-and-
speeches/mhealth-for-development-1.html
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mHealth and Big Data
“"We've never had this large-scale, anonymised mobile phone data
before as a species," says Nuria Oliver, a scientific director at mobile
phone company Telefonica.” BBC News
Matthew Wall, "Ebola: Can big data analytics help contain its spread?”, 14
October, BBC News, http://www.bbc.com/news/business-29617831
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Ebola – Fake News
http://blogs.elpais.com/verne/2014/10/b
ulos-ebola-espana.html
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Ebola – Fake News
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Ebola – Fake cures: nano silver
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Ebola – Fake cures: nano silver
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Ebola – Fake cures: response
http://www.fda.gov/ICECI/EnforcementActi
ons/WarningLetters/2014/ucm416051.htm
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Ebola – For Sale
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Social Communication
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Ebola – mobile health
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Ebola – mobile (un)health
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Ebola – SMS communication
http://www.ttcmobile.com/newsitem/using-sms-for-social-mobilization-and-
reporting-on-the-ebola-outbreak-2/
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Ebola Crisis – Fighting Stigma
https://www.youtube.com/user/who/about
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Benefits
• Real time monitoring
• Global reach with low cost
• Multiple data sources (sensors, people, content)
• Easy to scale: fast deployment, not extra cost in
infrastructure.
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Challenges
Nowadays crisis are worldwide complex systems
crisis:
• Lack of monitoring and actuation tools
• Tools for policy makers
• Simulation and forecasting of miscommunication
• Enforcement
• Integration of multiple data source
• Training: social media is not simple
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Challenges: Digital Wildfires in a Hyperconnected
World Constellation
http://www3.weforum.org/docs/WEF_GlobalRisks_Report_2013.pdf
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Agenda
3 4Social Media
1Crisis Management
2Miss-
communicationDetection & Monitoring
7 8Education &
Communication
5Benefits
6ConclusionsChallenges
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Conclusions
• Social Media has a huge impact at
global/country/local crisis
• Rapid development, lack of tools for research
and policy making
• Chaos, Complex Systems Science
• Highly multidisciplinary research
• Big Data and Data Analytics of Social Media is
growing as business in multiple sectors.