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The Role of the Data Catalog in Delivering Value from Enterprise Data & Introducing: Waterline Smart Data Catalog 4.0 Connecting the Right People to the Right Data Matt Aslett, Research Director Todd Goldman, Chief Marketing Officer Mohan Sadashiva, VP, Product Management Andrew Ahn, Sr. Director, Product Management

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Page 1: The Role of the Data Catalog in Delivering Value from ... of the Data... · The Role of the Data Catalog in Delivering Value from Enterprise Data & Introducing: Waterline Smart Data

The Role of the Data Catalog in Delivering Value from Enterprise Data

&

Introducing: Waterline Smart Data Catalog 4.0

Connecting the Right People to the Right Data

Matt Aslett, Research Director

Todd Goldman, Chief Marketing OfficerMohan Sadashiva, VP, Product ManagementAndrew Ahn, Sr. Director, Product Management

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Agenda

Topic Presenter

The Role of the Data Catalog in Delivering Value from Enterprise Data

Matt Aslett, Research DirectorData Platforms & Analytics, 451 Research

Waterline Overview Todd Goldman, CMOWaterline Data

Waterline Smart Data Catalog 4.0 Demo Andrew Ahn, Sr. Director, Product ManagementWaterline Data

Q & A All

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Copyright(C)2017451ResearchLLC

The role of the data catalog in delivering value from enterprise data

MattAslett,ResearchDirector

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Copyright(C)2017451ResearchLLC

451 Research is a leading IT research & advisory company

4

Founded in 2000

300+ employees, including over 120 analysts

2,000+ clients: Technology & Service providers, corporate advisory, finance, professional services, and IT decision makers

50,000+ IT professionals, business users and consumers in our research community

Over 52 million data points published each quarter and 4,500+ reports published each year

3,000+ technology & service providers under coverage

451 Research and its sister company, Uptime Institute, are the two divisions of The 451 Group

Headquartered in New York City, with offices in London, Boston, San Francisco, Washington DC, Mexico, Costa Rica, Brazil, Spain, UAE, Russia, Taiwan, Singapore and Malaysia

Research & Data

Advisory

Events

Go 2 Market

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Copyright(C)2017451ResearchLLC

Digital Transformation: What do we mean?

5

WhenITinnovationisalignedwithanddrivenbyawell-plannedbusinessstrategyto:

§ transformhoworganizationsservecustomers,employees,andpartners§ supportcontinuousimprovementinbusinessoperations§ disruptexistingbusinessesandmarkets§ inventnewbusinessesandbusinessmodels

3Copyright(C)2017451ResearchLLC

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Copyright(C)2017451ResearchLLC

Key Takeaways for Digital Transformation

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Copyright(C)2017451ResearchLLC

What Exactly Needs to be Transformed Digitally?

ProcessTransformation Information

Transformation

§ Morethanatechnicalshift,butaculturalone§ Focusoncollaboration—employeesbutalso

customers,partners,suppliers§ Agilemethodsforsoftwaredevelopment

ProcessTransformation

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Copyright(C)2017451ResearchLLC

What Exactly Needs to be Transformed Digitally?

ProcessTransformation

PlatformTransformation

§ Morethanatechnicalshift,butaculturalone§ Focusoncollaboration—employeesbutalso

customers,partners,suppliers§ Agilemethodsforsoftwaredevelopment

§ ITmovingfromcostcentertosoftwareenabler§ Organizationsneedssystemsofengagement—tools

andsystemsforomnichannel interaction§ Integrationwithlegacysystemsofrecord

Page 9: The Role of the Data Catalog in Delivering Value from ... of the Data... · The Role of the Data Catalog in Delivering Value from Enterprise Data & Introducing: Waterline Smart Data

Copyright(C)2017451ResearchLLC

What Exactly Needs to be Transformed Digitally?

ProcessTransformation

InformationTransformation

PlatformTransformation

§ Morethanatechnicalshift,butaculturalone§ Focusoncollaboration—employeesbutalso

customers,partners,suppliers§ Agilemethodsforsoftwaredevelopment

§ Gatheringdataandlotsofitinvariousmeansandmethods

§ Multiplecommunicationpointsonmultipledevices

§ Leveragingdatawithadvancedanalytics

§ ITmovingfromcostcentertosoftwareenabler§ Organizationsneedssystemsofengagement—tools

andsystemsforomnichannel interaction§ Integrationwithlegacysystemsofrecord

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Copyright(C)2017451ResearchLLC

The Critical Role of Data – and the Data Catalog

10

• If you don’t know where the data is located, you can’t affect business outcomes.

• But if those that own data cannot find it, then ownership of it won’t be enough to succeed.

• Those that own the data will win, everyone else will have to pay for access to it.

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Copyright(C)2017451ResearchLLC

Data to Insight - Traditional Approach

11

Iconsbyhttp://dryicons.com

Application

ETL

DataWarehouse

Analytics

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Copyright(C)2017451ResearchLLC

Data to Insight - Traditional Approach

12

Iconsbyhttp://dryicons.com

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Copyright(C)2017451ResearchLLC

Data to Insight - Traditional Approach

13

Source: https://www.flickr.com/photos/wbaiv/16510090506/

Schema-On-Write• High-performanceanalytics

forpre-definedqueries

• Inflexibletochange

• Inflexibletonewdata

• Pre-prepared(byIT)

Iconsbyhttp://dryicons.com

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Copyright(C)2017451ResearchLLC

Data to Insight – Emerging Approach

14

Iconsbyhttp://dryicons.com

Source: https://www.flickr.com/photos/notbrucelee/5696238930/

Schema-On-Read• High-performancedataprocessing

• Flexibletochange

• Flexibletonewdata

• Multi-purpose

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Copyright(C)2017451ResearchLLC

Data to Insight – Emerging Approach

15

Iconsbyhttp://dryicons.com

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Copyright(C)2017451ResearchLLC

Hadoop-based Data Lakes• ApacheHadoopservingasa

unifiedrepository

• Intowhichrawdataislandedfrommultiplesources

• Andmadeavailabletomultipleusersformultiplepurposes.

16

Photo: Myrabella / Wikimedia Commons, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=11263585

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Copyright(C)2017451ResearchLLC

Hadoop-based data lakes• ApacheHadoopservingasa

unifiedrepository

• Intowhichrawdataislandedfrommultiplesources

• Andmadeavailabletomultipleusersformultiplepurposes.

• Bewarethedataswamp

17

https://www.flickr.com/photos/lofink/4501610335/

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Copyright(C)2017451ResearchLLC

Data Governance, Data Preparation and the Data Lake• Ifyoudon’tknowwherethedataislocated,you

can’taffectbusinessoutcomes.

• Dataneedstobemanagedtomakeitsuitableformultipleanalyticsusecases.

• Datagovernance• Datacatalog• Datasecurity• Datalineage

• Datapreparation• Datadiscovery• Datacleansing• Dataharmonization 18

• Datainventory• Dataquality• Datapipelines

• Dataenrichment• Datamatching• Collaboration

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Copyright(C)2017451ResearchLLC

Data Governance and the GDPRGeneralDataProtectionRegulation(GDPR)iscausingmanycompaniestoreconsidertheirdatagovernancecapabilities.• SucceedstheEUDataProtectionDirectiveonMay25,2018• AppliestotheprocessingofpersonaldatafromabusinessactivityintheEU

(whethertheprocessingoccursinsideoroutsidetheEU)• Requiresorganizationstoreporttoonedataprotectionauthorityineachmembercountry.• GivesEUresidentsmorecontroloftheirpersonaldata.• Theabilitytoprohibitdataprocessingbeyonditsspecifiedpurposeforcollection• Therighttobeforgotten• Theabilitytowithdrawconsenttothecollectionanduseofpersonaldata

• ViolatingtheGDPRcancostupto€20m($21.75m)infines,orupto4%ofthetotalannualworldwideturnoveroftheprecedingfinancialyear.

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Copyright(C)2017451ResearchLLC20

Data Catalog: Part of a Virtuous Circle

PREPARATIONTransform, cleanse,

tame, match, tag. Collaborate.

INVENTORYCatalog of all data

within the data estate.

DISCOVERYSelf-service

identification of data sources.

GOVERNANCEManagement of data and

metadata through its lifecycle.

AUTOMATIONMachine learning

driven recommendations.

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Copyright(C)2017451ResearchLLC

Data Governance, Data Preparation and the Data Lake

21

DATA-AS-A-SERVICE

PARTNERS

SUPPLIERS

SELF-SERVICEDATAPREPARATION

IT

DATALAKE

APPLICATIONS

DATAGOVERNANCEDatalineage

DatainventoryDatacatalogDatasecurity Dataquality

Datapipelines

DATASTEWARDS

DatacleansingDataharmonization

Datadiscovery

Collaboration

DatamatchingDataenrichment

ADVANCEDANALYTICS

DATASCIENTISTS

SELF-SERVICEANALYTICS

SENIOREXECUTIVES BUSINESSANALYSTS DATAANALYSTS

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Copyright(C)2017451ResearchLLC

Benefits of Data Catalog-driven Data Lake Management

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• Data lineage enables analysts and data stewards to understand where the data came from, and what transformations may have been made to it already, and is also also vital to compliance projects.

• Collaboration among users, along with machine-learning driven automation and recommendations, expedites the time to value, enabling analysts to access trusted data sets and pre-queried results.

• Reduces the overhead for users to discover, integrate, cleanse and enrich data, which makes it possible for users to expand the scope of their analysis – accessing more data sets and greater volumes of data.

• Reduces the burden on IT to prepare data for end users, and in doing so reduce the time taken for users to discover, integrate, cleanse and enrich data to make it suitable for analysis.

• Data catalog and data governance are fundamental enablers of self-service data preparation, and a functioning data lake.

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Copyright(C)2017451ResearchLLC

Thank [email protected]@maslettwww.451research.com

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Introducing:

Waterline Smart Data Catalog 4.0

Todd Goldman, CMO

Andrew Ahn, Sr Director of Product Management

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If you don’t know where the data is located, you can’t affect business outcomes Matt Aslett

Risk Management & Compliance

Self Service Discovery & Provisioning for Analytics

Cost Savings & Efficiency

Where do I find the data I need to complete my business analysis?

How to I organize all the data the business analysts need?

Where is sensitive data? Where did it come from? Who should have access?

Where is redundant data located and how much can I eliminate?

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Waterline Smart Data Catalog: Answers the Key Questions

• Automatically discovers, organizes, tags and curates data & makes it available to search and find

• Consolidates and tracks data lineage

• Profiles data, presents statistics, presents crowdsourced ratings

• Identifies sensitive data and enables tag based access control

Where do I find the data?

Where did it come from?

What is in the data?

Who can use the data?

Connect the Right People to the Right Data

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Risk Management & Compliance

Self Service Discovery & Provisioning

Cost Savings & Efficiency

Inventory data and enable users to search, find and use data across all data sets

Demonstrate auditable data lineage. Get compliant data quickly into use. React quickly to regulatory requests.

Identify redundant databases, marts, tables & schemas to eliminate or move

Waterline Addresses the Impact of Dark Data:

Data Lifecycle Management

Discover Catalog• Analyze• Secure• Rationalize

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• Initiative:• Optimize the quality and cost of customer credit score services

• Problem:• Company purchases data and provides credit scores to customers.

• Inaccurate data costs money and jeopardizes customer loyalty

• New data sources take months to release

• Why Waterline:• Identifies redundant data to limit the amount and cost of data sets

• Identifies the most relevant data to provide customers which

improves customer retention & increases revenue

• Reduces time from data acquisition of to release to customers

from months to hours

European Credit Rating Agency

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• Initiative:• Deploy access control for thousands of datasets ingested into Data Lake

• Accelerate responsiveness to evolving governmental regulation

• Reduce redundancy in Teradata system

• Problem:• Regulatory & Business reporting: takes too long, not flexible, needs

forward looking insights

• Must comply with GDPR and create a process to “forget” people

• Why Waterline:• Engineered from a Hadoop point of view

• Integrated directly into Apache Ranger

• Ability to involve user community to utilize data assets (Tagging)

European Bank

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Demo

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Organize Curate

• Accept or reject tags

• Search and use data through GUI and integration to 3rd

party applications

• Crowdsource ratings and annotations to collaborate and share “tribal data knowledge”

• Automates data access control via tag based security

Data Professionals

A Unique Combination of Automation and Crowdsourcing

• Automatically and incrementally “fingerprint” data at scale by analyzing actual data

• Automatically tag (match) data fingerprints to glossary terms

• Match the unmatched terms through crowdsourcing

Discover

Business Professionals

Search | Rate | Collaborate

System learns and fine tunes

matching algorithm

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Tag-based security integration with data security systems

Smart Data Catalog R

EST

AP

I

Data Security

Tags

Discover

Catalog

Search• Reduce time data spends in

quarantine from weeks to hours

• Automatically assigns rights to data for use by role

• Tags automatically discovered by Waterline can be passed directly to data security systems to be used for access control

• Increases useful life of data

• Sentry• Ranger • Etc through

API

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Open, Extensible Architecture

Execution Environments

Smart Data Catalog

Data Sources

TeradataOracleMySql

OtherRelational

SparkHDFS/Hive

Amazon S3Microsoft Azure

Rel

atio

nal

P

lugi

n A

rch

Analytics Environments

BI/Analytics Wrangling Other Apps

Search REST API

Business Glossaries

Met

adat

a R

EST

AP

I

ETL

Data Security

Discover

Catalog

Search

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www.waterlinedata.com

Smart Data CatalogData Professionals Business Professionals

Search | Rate | CollaborateDiscover | Organize | Curate

• Automate Discovery & Search for Analytics

• Mitigate Data Compliance Penalties

• Reduce costs due to data redundancy

Q&A