the roots of social business - featuring the case of tesla
DESCRIPTION
Why is social business so important now? Is it really new? How does it help business achieve its goals? You'll learn this and more in this presentation!TRANSCRIPT
![Page 1: The Roots of Social Business - featuring the case of Tesla](https://reader034.vdocument.in/reader034/viewer/2022051818/54b1ced84a79596f3b8b4658/html5/thumbnails/1.jpg)
© 2014 IBM Corporation
What are the roots of social business?#SocBizS
Daryl Pereira@CagedEther
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© 2014 IBM Corporation2
Commerce used to be more personal
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© 2014 IBM Corporation3
Commerce used to be more personal
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© 2014 IBM Corporation4
Businesses talk to their customers
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© 2014 IBM Corporation5
Customers talk to their friends
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© 2014 IBM Corporation6
What changed?
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© 2014 IBM Corporation7
But, then came the move to efficiency…
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© 2014 IBM Corporation8
Mass production processesappeared
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© 2014 IBM Corporation9
Mass production processesappeared
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© 2014 IBM Corporation10
Marketing built interest around segments
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© 2014 IBM Corporation11
Marketing built interest around segments
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© 2014 IBM Corporation12
Sales process automated and streamlined
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© 2014 IBM Corporation13
Sales process automated and streamlined
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© 2014 IBM Corporation14
What changed?
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© 2014 IBM Corporation15
Business gets social, again…
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© 2014 IBM Corporation16
Markets become conversations
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© 2014 IBM Corporation17
Markets become conversations
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© 2014 IBM Corporation18
Social Business Uncovered
Customers have more points of interaction
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© 2014 IBM Corporation19
Customers have more points of interaction
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© 2014 IBM Corporation20
Information drives productivity
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© 2014 IBM Corporation21
Information drives productivity
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© 2014 IBM Corporation22
Enable members for social sharing
Manage talent and employee engagement
Gain better visibility with target audience
Build deeper relationships with customers
Better collaborate within organization
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Learn more about your business and your actions
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© 2014 IBM Corporation23
#SocBizS