the royal division project - reinventing community
TRANSCRIPT
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1 To Create An All Encompassing Collabora4ve Community Of Digital Media Influencers To Showcase Their Work Globally.
TASK
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3
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2 To Generate New Sales Business Rela4onships With Influencers And Brands Such As Vitaly Design, Zanerobe, Sociality, Six Streets, Kit And Ace, And MuNon Head.
PLANNING
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User Flow2
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3 Through The Use Of Tools Such As: Google Analy4cs, Omnigraffle, User A/B Tes4ng, Wordpress, Woocommerce, Php, Html5/Css4, Javascript, Adobe Suite, Shopify, Tableau.
DEVELOPMENT
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FANCYDESIGNED BY ALISA BENEDETTI
MODDESIGNED BY NICK HUBLEY
MIXDESIGNED BY JAKE COLLEY
BLOCKDESIGNED BY MATT FRENCH
Brand3The Idea Was Not To Create An Online
Brand Around One Person Or Product,
But To Bring Together Multiple Aspects
Of Art And Design And Create A Thriving
Marketplace To Inspire Creation And
Collaboration.
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Collaborative Future3Promoting Creativity And Providing A Medium For Artists To Express Themselves And Showcase Their Work. From Clothing And Accessory Design To A Variety Of Artistic Prints, The Products And Contributors Were Constantly Growing And Evolving.
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“You Don’t Want Everyone To See A Piece
Of Content. You Want The People Who Are
Really Excited About The Content To See It.”
RISK & REWARD
Influencer Rewards3
Jonah Peretti
Founder of BuzzFeed and Huffington Post
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4 Resulted In 3000+ Ac4ve Sessions, 11,000 Ac4ve Users And An Average Conversion Time Of 120 Sec. Within The 1st Month Of Opera4on.
RESULTS
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Studied And Gathered Informa4on From
Customer Segments/Compe44on
USER RESEARCH
1
Allowed For Various Influencers To Gather Comments From Key Community Leaders
USER COLLAB
3
Created A Mock Plan To Discuss Key Features With Stakeholders
PRODUCT ASSESSMENT
2
Project Timeline5
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Ini4al Design With Shopify. Then Switched
To Woocommerce
INITIAL DESIGN
4
6
Created A User Flow And Various Wireframes
INITIAL CONCEPT
5
Through User Accounts The Influencers Were Able To Demo, Test, And Offer Opinions.
USER TESTING
Project Timeline5
LAUNCH