the scandinavian mobile app market
DESCRIPTION
This presentation looks at the current state of the mobile app market focused on Scandinavia in particular. It suggest ways to reach this market, and also what the coming trends and forecasts are.TRANSCRIPT
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The Scandinavian The Scandinavian mobile app marketmobile app market
Espen RiskedalEspen RiskedalOctober 2010October 2010
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AgendaCurrent state
Trends and forecasts
Reaching the market
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Espen RiskedalMasters from UiB
6 years in Trolltech
2 years in NOKIA
Co-founded Cutehacks AS
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Mobile appsSymbian^3
MeeGo
Android
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Current state of the Current state of the Scandinavian marketScandinavian market
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Worldwide
US
EU
Nordic
Scandinavia
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
OtherSamsungSony EricssonRIMAndroidSymbianOSiPhoneOS
Web usage by mobile OSSource http://gs.statcounter.com/ -- April to September 2010
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NokiaAppleResearch in MotionHTCSony EricssonSamsungOthers
Western Europeanmarket share 2nd Quarter 2010Numbers from IDC http://bit.ly/9PrG1i
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Number of apps
Daily downloads (millions)
Free/ Paid
Paid apps in Scandinavia
Credit card / Paypal
(countries)
Operator billing
(operators)
Revenue split
App Store (Apple)
280000source
(October 2010)
16.7source
(June 2010)
28/73source
(June 2010)
Yessource(2009)
90source
(February 2010)
0source
(October 2010)
70/30source
(May 2010)
Android Market
(Google)
90000source
(October 2010)
3.4source
(July 2010)
57/43source
(June 2010)
Yessource
(Sept 2010)
32source
(September 2010)
1source
(October 2010)
70/30source
(Oct 2010)
OVI Store (Nokia)
13000source
(July 2010)
2.5source
(October 2010)
26/75source
(June 2010)
Yessource
(October 2010)
190source
(October 2010)
91source
(October 2010)
70/30source
(September 2010)
App World (Blackberry)
10000source
(September 2010)
1source
(April 2010)
26/75source
(June 2010)
Nosource
(October 2010)
73source
(October 2010)
0source
(June 2010)
70/30source
(April 2010)
Worldwide app store statistics
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Trends and forecastsTrends and forecasts
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2008 2009 2010 2011 2012 2013 2014 2015 20160
5
10
15
20
25
30
ABIGartnerJuniperOvumFuturesourceBooz & Company
Year
Billio
n do
wnl
oads
Worldwide app downloadsSources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»
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2008 2009 2010 2011 2012 2013 2014 20150
5
10
15
20
25
30
35
GartnerJuniperFuturesourceresearch2guidance
Year
Billio
n US
DWorldwide app revenueSources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About»
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2009 20150
10
20
30
40
50
60
70
80
90
100
OtherApp World (Blackberry)OVI Store (Nokia)Android Market (Google)App Store (Apple)
Year
Dow
nloa
ds (%
)
Worldwide platformsSource Ovum (http://bit.ly/9KyrAZ)
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Reaching theReaching theScandinavian marketScandinavian market
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PlatformsiOS
Android
Symbian
RIM, Bada, Windows Phone 7
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mobile OS Vendor solution
iOS (Apple) Objective C and Cocoa Touch
Android (Google) Java and Android SDK
Symbian (Nokia) C++ and Qt
App development
Cross platform alternatives:Qt, HTML5/WRT, Mono/.NET, Flash, J2ME, Silverlight
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App business modelsFree
Ads
Trial / Freemium
Premium
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ConclusionConclusion
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ConclusionTarget iOS, Android and Symbian
Android and Symbian is coming
10x revenue and downloads by 2015
Wait with RIM, WP7 and Bada
MeeGo is a wildcard
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Mythbusting: Demo of YR
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Thank you!
Got any questions?
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http://cutehacks.comhttp://cutehacks.com
All images by All images by lrargerichlrargerich on flickr.com on flickr.com