the scania journey - connecting the trucks
TRANSCRIPT
Fredrik CallenrydStrategy Manager
Connected services and solutions
“How to monetise on a smart connected products”
Scania strategy
Why connecting?
An example!
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
Strategy – Focus on customer profitability
Scania’s offering Provider of sustainable
transport solutions Long-term commitment Premium product and services
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
Global network with 1,600 sales & workshops
- 1,000 in Europe
A global sales and service network
Non-captive
Captive
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
Fredrik Callenryd - Scania Connected Services - Hannover
Scania Connected Strategy
28 April 2016
All products are connected when leaving factoryFree telematic subscription with all sales of vehicles.
180 000+ vehicles with active subscriptionsAnalysing data from 15 000 000 km each month
A connected product is key to solutions offer Traditional FMS services Telemetric data access Advanced services
A connected products keep you in contact with product during the complete life-time.
Each dot represent an overnight parking spot for Scania In 2015
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
DealerImporterFactory
Traditional view of the product value chain
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
The customer worldThe product world
Pointof Sale
1:a 2:nd 3rd 4th 5th
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
DealerImporterFactory
Value creation in product world
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
The customer worldThe product world
Pointof Sale
1:a 2:nd 3rd 4th 5th
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
DealerImporterFactory
Services view of value creation
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
Start of use
1:a 2:nd 3rd 4th 5th
Accumulatedvalue created
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
... transformed into a value network
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
To minimise your fuel consumption, we need to think outside the tank- Ecolution by Scania
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
Value Network behind Ecolution
Factory
VALUE BASED
PRICING
FIXEDPRICE
MONTHLY
FEE
28 April 2016
Fredrik Callenryd - Scania Connected Services - Hannover
Align with your business strategy. Focus on the customers experience when using the product. Work with system outcome instead of product standalone.Think big but start small to learn… Do not invent wheels, re-invent your product. Technology is not the problem, adapting organisation is.
Summary