the scheduled airline industry : an overview air.narod.ru for more info

8
The Scheduled The Scheduled Airline Airline Industry : An Industry : An Overview Overview http://wb-ai r.narod.ru FOR MORE INFO...

Upload: godwin-gilbert

Post on 19-Jan-2016

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

The Scheduled The Scheduled Airline Airline

Industry : An O Industry : An Overviewverview

-http://wb air.narod.ru

FOR MORE INFO...

Page 2: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

The Structure Of The Structure Of The Industry The Industry

1200There are around scheduled aaaaaaaa aaaaaaaaa

aaa-aaaaa aa aaaaa aaaaaaaaa aa aaaaaa at i onal r out es

These ai r l i nes ver y gr eat l y i n si ze an d scope of oper at i on

aaa aa aaaaaaaa aa aaa aaaaaaa aa aaa aaaa aa aaaaaaaaaaaa aaaaaaa.

* Change to the top 5 0 airlines

Page 3: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

NATIONAL FLAG NATIONAL FLAGCARRIERSCARRIERS

Airlines acting more or less as an arm of government

Airlines having to meet objectives that take precedence over efficiency and profit

A requirement to “ fly the flag”A requirement to operate routes that were desired for social reason

A requirement to support local aircraft suppliers

Page 4: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

Processes Of Processes OfPrivatizationPrivatizationSale of a minority government stake to the private sector as happened with Finnair

Sale of majority in a number of stages as happened with Lufthansa

Sale of majority in one stage as happened with Kenya Airways

The outright sale of a 100 per cent government shareholding as happened with British Airways

Page 5: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

Influences On The Pr Influences On The Priceice

Of Air Travel Of Air TravelThe date of travel (peak/ off-peak)

The length of stay (will it exceed a certain length/ include a Saturday night?)

The class of travel ( first/ business/ economy)

Page 6: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

Continued...

The size of travelling group The age of the traveller (ad

ult/ child) The route ( demand levels/

supply/ length of journey) The purchase point ( meth

od of distribution)

Page 7: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

Marketing Initiatives

: Frequent Fl : Frequent Fl yer Program yer Programmesmes

Page 8: The Scheduled Airline Industry : An Overview  air.narod.ru FOR MORE INFO

Typical frequent flyer p Typical frequent flyer p rogramme reward rogramme reward

Free flight/ ticketFree companion ticketUpgrade to business/ first class

Non-travel reward