the scheduled airline industry : an overview air.narod.ru for more info
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The Scheduled The Scheduled Airline Airline
Industry : An O Industry : An Overviewverview
-http://wb air.narod.ru
FOR MORE INFO...
The Structure Of The Structure Of The Industry The Industry
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NATIONAL FLAG NATIONAL FLAGCARRIERSCARRIERS
Airlines acting more or less as an arm of government
Airlines having to meet objectives that take precedence over efficiency and profit
A requirement to “ fly the flag”A requirement to operate routes that were desired for social reason
A requirement to support local aircraft suppliers
Processes Of Processes OfPrivatizationPrivatizationSale of a minority government stake to the private sector as happened with Finnair
Sale of majority in a number of stages as happened with Lufthansa
Sale of majority in one stage as happened with Kenya Airways
The outright sale of a 100 per cent government shareholding as happened with British Airways
Influences On The Pr Influences On The Priceice
Of Air Travel Of Air TravelThe date of travel (peak/ off-peak)
The length of stay (will it exceed a certain length/ include a Saturday night?)
The class of travel ( first/ business/ economy)
Continued...
The size of travelling group The age of the traveller (ad
ult/ child) The route ( demand levels/
supply/ length of journey) The purchase point ( meth
od of distribution)
Marketing Initiatives
: Frequent Fl : Frequent Fl yer Program yer Programmesmes
Typical frequent flyer p Typical frequent flyer p rogramme reward rogramme reward
Free flight/ ticketFree companion ticketUpgrade to business/ first class
Non-travel reward