the science and art of social recruiting
DESCRIPTION
My slides from my keynote at LinkedIn recruitment agency conference 2014 Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections. My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.TRANSCRIPT
- 1. #RecruitIn@googledaveof Social Recruiting
2. #RecruitIn@googledave 3. #RecruitIn@googledaveApple - WHY?We believe in challenging thestatus quo and doing thingsdifferentlyApple - HOW?Our Products are beautifullydesigned and easy to useApple - WHAT?We make Great Computers etc 4. #RecruitIn@googledave 5. #RecruitIn@googledave 6. #RecruitIn@googledave 7. #RecruitIn@googledave 8. #RecruitIn@googledave 9. #RecruitIn@googledave 10. #RecruitIn@googledaveEthosPathosCredibility - TrustLogosConsistency - Logic Emotions - Imagination 11. #RecruitIn@googledavePathos 12. #RecruitIn@googledaveBehaviour Influence Persuade 13. #RecruitIn@googledave1. PersuasiveFacts & Figures2.Be Truthful3.BullshitMonitor4. ThoughtLeader1. Drivers2.Speed3. Lead withempathy4. SameWavelength5. Pain &Pleasure 14. #RecruitIn@googledave1. PersuasiveFacts & Figures2.Be Truthful3.BullshitMonitor4. ThoughtLeader1. Drivers2.Speed3. Lead withempathy4. SameWavelength5. Pain &Pleasure 15. #RecruitIn@googledave 16. #RecruitIn@googledave1. PersuasiveFacts & Figures2.Be Truthful3.BullshitMonitor4. ThoughtLeader1. Drivers2.Speed3. Lead withempathy4. SameWavelength5. Pain &Pleasure 17. #RecruitInHAPPY SAD FEAR ANGER ANTICIPATIO@googledaveN 18. #RecruitIn@googledave 19. #RecruitIn@googledave 20. #RecruitIn@googledaveGoogleAdwordsDisplay PlannerKeywordResearchGoogleAnalytics 21. #RecruitIn@googledave 22. #RecruitIn@googledave 23. #RecruitIn@googledave 24. #RecruitIn@googledave 25. #RecruitIn@googledave 26. #RecruitIn@googledave 27. #RecruitIn@googledave 28. #RecruitIn@googledave 29. #RecruitIn@googledave 30. #RecruitIn@googledave 31. #RecruitIn@googledave 32. #RecruitIn@googledave 33. #RecruitIn@googledaveATS 34. #RecruitIn@googledave 35. #RecruitIn@googledave 36. #RecruitIn Its a marriage, not a one night stand Humans are at the other end Tailor you approach to the influencer Listen and learn Make friends before you need them@googledave 37. #RecruitIn Be a giver, not a taker givers gain Share, comment and write reviews Invite to interview, guest posts Curate their content, include in Top lists Co-create look for joint opportunities@googledave 38. #RecruitIn Employees advocates they can reach anaudience 10x your brand Harness the power of the team Identify you most socially savvy Rules of the game follow the content plan Measure, share and grow@googledave 39. #RecruitIn@googledave 40. #RecruitInSEEPersona has a problembut is not aware of thesolutionTHINKHas a Problem andis researching thesolutions@googledaveDOAware of yoursolution,convince them!DELIGHTTheyre a customerencourage to buyand share more 41. #RecruitIn1. IndustryPain Points2. CommonCustomerQs@googledave3. TrendingIndustry Topics4. BrandStories5. Research& Analysis6. Outside ofindustry intoyour world7. IndustryNews &Trends 42. #RecruitIn@googledave 43. #RecruitIn@googledave 44. #RecruitIn@googledave 45. #RecruitIn@googledave 46. #RecruitIn@googledave 47. #RecruitIn@googledave 48. #RecruitIn@googledaveOh S%&t! How do we do it 49. #InboundUK14SEETHINKDODELIGHT@googledaveType of content 50. #InboundUK14SEETHINKDODELIGHT@googledaveLength of strategyQ1 Q2SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH 51. #InboundUK14SEETHINKDODELIGHT@googledaveDetermine ObjectiveQ1 Q2SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH 52. #RecruitIn@googledave 53. #RecruitIn@googledave 54. #RecruitIn@googledave 55. #RecruitIn@googledave 56. #RecruitIn@googledave 57. #RecruitIn@googledave 58. #RecruitIn@googledave 59. #RecruitIn@googledave 60. #RecruitIn@googledave 61. #RecruitIn@googledave 62. #RecruitIn@googledave 63. #RecruitIn@googledave@[email protected]