the science of creativity - robert senior - marketing pioneers 2013
TRANSCRIPT
The Science of The Science of Creativity Creativity
Robert SeniorRobert SeniorMarketing Pioneers, Amsterdam, January 2013Marketing Pioneers, Amsterdam, January 2013
ERA OF NEW
AGE OF NOW
ERA OF NEW AGE OF NOW
ATTENTIONINFORMINTERRUPTIONRETURN ON INVESTMENTGENERATE TRANSACTIONS
PARTICIPATIONINSPIREINTERACTIONRETURN OF INVOLVEMENTCREATE MOVEMENTS_
3 QUESTIONS OF ANYTHING WE CREATE
DO I WANT TOEXPERIENCEIT AGAIN?
DO I WANTTO SHARE IT?
DO IWANTTOIMPROVEIT?
VVolatileolatileUUncertainncertainCComplexomplexAAmbiguousmbiguous
A A VUCAVUCA WorldWorld
VVolatileolatileUUncertainncertainCComplexomplexAAmbiguousmbiguous
VUCAVUCA Through The Through The Creative Lens Creative Lens
VVibrantibrantUUnrealnrealCCrazyrazyAAstoundingstounding
“Who will win the
Battle of Ideas?
West versus East?
Young versus Old?”Robin Bew
Editorial DirectorThe Economist Intelligence Unit
September 2012
“What is needed is nothing short of moving voters and
markets from a mood of self fulfilling pessimism to
one of confidence in the future. So far leaders have
failed this task.”
Source: The Financial Times
Palestine & Israel Blood Relations Blood Relations (ISRAEL)
“You cannot connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect to your future”
Steve Jobs
BGH Air ConditionersDads in Briefs & Friends (ARGENTINA)
BGH MicrowavesPillaf & Calabaza (ARGENTINA)
IDEAS THROUGH THE PRISM OF HOPE AND OPTIMISM
Norte BeerPhotoblocker Case Study (ARGENTINA)
NZ Telecom Father & Son (New Zealand)
ROBERT SENIOR Amsterdam, January 2013