the science of sharing for authors with christine kloser - 2015 transformational author experience
TRANSCRIPT
THE SCIENCE OF SHARING For Authors
How To Get Your Content Shared
and ATTRACT READERS NOW
• #1 Viral Facebook Strategy 2.4 million Likes “Photo Album Stack” To Market Your Book
• “The Science of Sharing” How to Make Your Content go Viral To Sell Your Book
• Create Your Viral Photo Post To Get Discovered By New Readers
• Attract Conscious Readers & Followers Now Through Purpose Based Marketing
What You’ll Learn Today
Simply Create Professional LeadPage on
Facebook to Easily Market & Sell Your Book
On Facebook
Bret Gregory
I TURNED MY PASSION
INTO INCOME
Global Financial Crisis
$1.5 Million In Sales
Why Bother With Facebook?
PHOTO ALBUM STACK
“STACK” PHOTOS IN 1 ALBUM
PERSONAL PROFILE BUSINESS PAGE
www.fb.com/YogaBret www.fb.com/LikeBret
FRIENDS LIKES
EXERCISE: PHOTO ALBUM
STACK
EXERCISE: PHOTO ALBUM
STACK
VALENCE14 Likes, 0 Comments, 0 Shares 4,485 Likes, 165 Comments, 476 Shares
- EMOTION + EMOTION
HIGH EMOTIONAL CHARGEHIGH EMOTIONAL CHARGE
LOW EMOTIONAL CHARGE
4,276 Likes 321 Comments 785 Shares
124 Likes 12 Comments 51 Shares
HIGH EMOTIONAL CHARGE
LOW EMOTIONAL CHARGE
- EMOTION + EMOTION
INTEGRAL AFFECT
Most Viral Content Formula:POSITIVE PHOTO
+ HIGH EMOTION
= MOST VIRAL
"Whenever we manage to love without expectations, calculations, negotiations, we are indeed in heaven." - Rumi
QUOTES CAN ADD EMOTION FOR 10X - 100X VIRALITY
- EMOTION + EMOTION
WITH QUOTE 1,798 likes
WITHOUT QUOTE 27 likes
14 Likes, 0 Comments, 0 Shares www.costaricawellness.com
4,485 Likes, 163 Comments, 476 Shares “You know you're in love when you can't fall asleep because
reality is finally better than your dreams.” ― Dr. Seuss
HIGH EMOTIONAL CHARGE
LOW EMOTIONAL CHARGE
ADD POSITIVE QUOTES FROM FAMOUS PEOPLE
www.attractcustomersnow.com-
Lets get LOST%in%Paradise
Quiet your mind And the soul will speak
TOP 15 VIRAL PHOTO POST
TEMPLATE
Learn&to&get&in&touch&
with&the!silence!!!within&yourself,&and&know&that&everything&&
in&life&has&a&&
purpose. It’s not the
mountains we conquer
but
ourselvesSir Edmund Hillary
www.attractcustomersnow.com-
www.ProfitFBAds.com
www.attractcustomersnow.com-
Lets get LOST%in%Paradise
Quiet your mind And the soul will speak
www.ProfitFBAds.com
Learn&to&get&in&touch&
with&the!silence!!!within&yourself,&and&know&that&everything&&
in&life&has&a&&
purpose. It’s not the
mountains we conquer
but
ourselvesSir Edmund Hillary
www.attractcustomersnow.com-
www.canva.com
1.Flickr Creative Commons
5 MINUTE EXERCISE: CREATE YOUR VIRAL PHOTO POST
LIVE FACEBOOK FOR AUTHORS MARKET
YOUR BOOK ON YOUR FACEBOOK WITH
LEADPAGES WEBINAR with Bret Gregory Thursday, June 18 10:30AM-12PT
$497 VALUE
www.FBBookSales.com
LIVE FACEBOOK FOR AUTHORS MARKET
YOUR BOOK ON YOUR FACEBOOK WITH
LEADPAGES WEBINAR with Bret Gregory Thursday, June 18 10:30AM-12PT
$497 VALUE
www.FBBookSales.com
$497 VALUE
LIVE FACEBOOK FOR AUTHORS MARKET
YOUR BOOK ON YOUR FACEBOOK WITH
LEADPAGES WEBINAR with Bret Gregory Thursday, June 18 10:30AM-12PT
www.FBBookSales.com
$497 VALUE
LIVE FACEBOOK FOR AUTHORS MARKET
YOUR BOOK ON YOUR FACEBOOK WITH
LEADPAGES WEBINAR with Bret Gregory Thursday, June 18 10:30AM-12PT
www.FBBookSales.com
$497 VALUE
LIVE FACEBOOK FOR AUTHORS MARKET
YOUR BOOK ON YOUR FACEBOOK WITH
LEADPAGES WEBINAR with Bret Gregory Thursday, June 18 10:30AM-12PT
www.FBBookSales.com
$497 VALUE
LIVE FACEBOOK FOR AUTHORS MARKET
YOUR BOOK ON YOUR FACEBOOK WITH
LEADPAGES WEBINAR with Bret Gregory Thursday, June 18 10:30AM-12PT
www.FBBookSales.com
SUPER-VIRAL CONTENT FORMULA
SUPER-VIRAL CONTENT FORMULA
STORIES WITH PHOTOS OF SELFLESS ACTS OF LOVE, KINDNESS
& GENEROSITY
SUPER-VIRAL CONTENT FORMULA
WHY DO PEOPLE SHARE CONTENT?
PEOPLE WANT TO BE PERCEIVED AS SELFLESS, KIND & BENEVOLENT
WHY DO PEOPLE WANT TO BE PERCEIVED THIS WAY?
TO SHARE IS HUMANBy being perceived as this kind of person, people are attempting to MOVE UP IN SOCIAL STATUS.
By moving up in social status, people have the best chance to GAIN RESOURCES.
TO SHARE IS HUMAN
PHYSIOLOGICAL MOTIVATION
• Endorphins • Dopamine • Serotonin • Oxytocin
SUBCONSCIOUS EMOTIONAL MOTIVATION
PHYSIOLOGICAL MOTIVATION
• Endorphins • Dopamine • Serotonin • Oxytocin
PEOPLE SHARE CONTENT THAT REPRESENTS THE WAY
THEY WANT TO BE PERCEIVED
PEOPLE SHARE CONTENT THAT HELPS THEM MOVE UP
IN SOCIAL STATUS
PEOPLE SHARE STORIES THAT HELP THEM MOVE UP
IN SOCIAL STATUS
PEOPLE SHARE IDEAS THAT HELP THEM MOVE UP IN SOCIAL STATUS
PEOPLE SHARE SERVICES THAT HELP THEM MOVE UP
IN SOCIAL STATUS
PEOPLE SHARE BOOKS THAT HELP THEM MOVE UP
IN SOCIAL STATUS
PEOPLE WILL SHARE YOU IF IT HELPS THEM MOVE UP IN SOCIAL STATUS
THE WORLD’S GREATEST MARKETINGIs to have a “Sharable” BOOK - Product/Service.
Is for YOU to add the most value you can to you audience.
Purpose Based BRAND Purpose Based MARKETING
Purpose Based AUTHOR
Is to have a product, service, or mission that helps people represent the way THEY want to be perceived.
BETTER COMPANIES MAKE A BETTER WORLD ~ RYAN BERMAN, CEO I.D.E.A.
START A MOVEMENT FOR POSITIVE CHANGE
WITH YOUR BOOK & BUSINESS
5 MINUTE EXERCISE: POST YOUR OWN STORIES…
of YOU performing a selfless act of Love , Kindness, Generosity, or Heroism.
5 MINUTE EXERCISE: POST YOUR OWN STORIES DAILY…
of YOU performing a selfless act of Love , Kindness, Generosity, or Heroism.
WHAT IF? 90 DAYS FROM NOW…
Facebook For AuthorsONLINE
PLUS LIVE COACHING WITH BRET GREGORY
$1,997 VALUE
FILLED $10K COACHING
PROGRAM WITH 100 STUDENTS
“No More Facebook Fan Shame.”
32,000 NEW LIKES IN 90 DAYS
200,000 LIKES IN 6 MONTHS
“This fast-moving, exciting book shows you how to build your business and maximize your income on Facebook-with little expense and only
a few minutes per day.” - Brian Tracy
BONUS #1 TUITION to
ONLINE
$1,997 VALUE
BONUS #2 Unlimited
Questions In VIP Members Only Facebook Group
24/7
$1,497 VALUE
BONUS #3 FACEBOOK MARKETING
FOR NEWBIES
$500 VALUE
BONUS #4 PROFITABLE FACEBOOK ADS
STEP-BY-STEP
$997 VALUE
TOTAL VALUE$6,988.00
ATTRACT AN UNSTOPPABLE TRIBE OF CONSCIOUS CUSTOMERS NOW
DISCOVER SIMPLE FACEBOOK MARKETING STRATEGIES THAT WORK FOR YOU NOW
STEADY FLOW OF NEW, REAL CUSTOMERS
WORK WITH BRET ON YOUR FACEBOOK MARKETING
$6,988.00Included With
Diamond Pass Upgrade