the science of social media, prepared by invoke for the bc science outreach workshop
DESCRIPTION
How can social media be leveraged to connect experts, cultivate community, and create conversation around science and science education? Invoke was on the case presenting their findings on the "Science of Social Media" at the BC Science Outreach Workshop held at Telus Science World.TRANSCRIPT
A Digital innovationcompany
The Science of Social Media
Monday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Invoke
what do we do?We create, find, and promote the most meaningful
content for consumers of leading brands.
We build, cultivate, and amplify communities thorugh social media strategies.
Monday, 17 March, 14
Your Hosts
Lima Al-AzzehMarketing & Community Manager
Word Nerd.
Colin SharpAssociate CopywriterAmateur joke-teller.
Monday, 17 March, 14
Who’s getting us excited?
David Ng- @Ng_Dave- Twitter and multiple blogs- Highlight personality- Engaging with hashtags, asking questions
Neil deGrasse Tyson- @neiltyson- Twitter, Twitter, Twitter- Comments on inaccuracies in popular culture (Gravity, etc.)- Solicits and answers questions
Karyn Traphagen- @kTraphagen- Twitter and blog- Great at conversations- Talks about what is getting her excited all the time
Monday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Where do I start?
Monday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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placeholder textWhy?
image courtesy of Flickr user NASA’s Marshall Space FLight centreMonday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Why does your organization exist? - Be Ambitious
Why does what you’re doing matter? - Be Inspiring
What is your goal? - Be Descriptive
Why?
Monday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Wh0?
image courtesy of Flickr user fatllamaMonday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Who is your audience? - Focus on interpersonal connections
WHO ARE THEY TALKING TO? - Expand your network
Who else could add value? - Partner with Likeminded allies, Experts, & Organizations
Wh0?
Monday, 17 March, 14
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WHAT?
image courtesy of Flickr user tk-linkMonday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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What gets you excited/concerned? - Evoke Emotion
What message do you want your community to spread? - Be Specific
What conversations do you want to ignite? - Be Discerning
What is happening currently? - Be Relevant
WHAT?
Monday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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News & Press
Thought Leadership/ Opinion/ Expert Interviews
Open-Ended Questions
“Behind the Scenes”
History & Mysteries
WHAT?
Monday, 17 March, 14
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HOW?
image courtesy of Brookhaven National LaboratoryMonday, 17 March, 14
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Are you more verbal or visual?
Are you more professional vs. personal? Factual vs. Funny?
What are 3-5 adjectives that describe your Communication style?
HOW?
Monday, 17 March, 14
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WHERE?
image courtesy of Flickr user NASA’s Marshall Space FLight centreMonday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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Twitter: Tweet Chat Q&A, curated stories
Vine/Instagram: Utilize video and remember that hashtags are king
Reddit: Like a typical forum, go forth and nerd with a very passionate userbase
Google Hangout: Great way to get people together “virtually”
Storify: Create Interactive stories and notify contributors
WHERE?
Monday, 17 March, 14
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T I T L E T E X T G O E S H E R E . . .Y O U C A N D O U P T O s i x L I N E S
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placeholder textMeasurement
image courtesy of Flickr user amphigouriously yrs,Monday, 17 March, 14
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These will vary greatly depending on type of content and network
KPI’s: total interest (likes/followers/subscribers), engagement (comments/replies/shares/mentions), traffic (clicks to blog posts), growth (changes in these metrics)
Analytics Platforms: HootSuite offers link tracking and engagement stats, Sumall aggregates analytics from multiple platforms
How data can help: use it to identify and focus on successful methods
Measurement
Monday, 17 March, 14