the scope for sustainable distribution and servicing in the regent street area of central london lrn...
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The scope for sustainable distribution and servicing in the Regent Street area of Central London
LRN 2009
Cardiff Business School
10 September 2009
Marzena Piotrowska, Michael Browne, Darren Briggs,
Julian Richardson, Ian Wainwright
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Regent Street characteristics
• Situated in Central London in the borough of City of Westminster and in the heart of London’s West End
• Occupied mostly by commercial tenants
• Prime shopping and tourist destination
• In 2008 over £4.5 billion was spent in the West End, making it the UK's top retail centre
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Tenants in Regent Street
Retail outletsFashion and shoe storesCafés and restaurantsHealthcare and toiletries storesJewellersBanksLuggage and leather goods storesOpticiansElectronic and electrical goods storesChildren / Toy storesSportswear storesHome furnishings storesMixed goods store
Non-retail businessesAccountantsBusiness ConsultantsFinancial AdvisorsLegal FirmsRecruitment AdvisorsMedical InstitutionsTravel AgentsOther (i.e. retailers’ Head Offices,
publishers)
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Planned Regent Street improvements
• Wider pavements
• Reduced traffic volumes
• Off-site consolidation centre serving local businesses
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Aims of the study
• Gain better understanding of freight transport and servicing activities taking place in the Regent Street area
• Identify viable ways in which the existing operations can be made more sustainable
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Research methodology
• Tenant survey – a questionnaire completed by retail and office tenants
• Observation and vehicle count survey
• Driver interviews
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Tenant survey
• Total of 484 questionnaires were distributed to:
Retailers – 122 questionnaires
Office tenants – 362 questionnaires• Overall response rate – 21%• Designed to gather information about freight and
service related activities taking place at tenants’ premises
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Observations and vehicle count
• Conducted at 14 sites in Regent Street area over a 48 hour period
• Started at 07:00 hours on 20 January 2009 and finished at 07:00 hours on the 22 January 2009
• Total of 2134 vehicle counts were recorded• Collected data and information helped to
understand freight and service related activities taking place in the surveyed area.
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Driver interviews
• Combined with observations and vehicle count at 14 sites in Regent Street area
• Total of 314 drivers were interviewed which accounts for about 15% of the total vehicle count
• Drivers asked about key facts related to their journey to the Regent Street area
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Freight and service vehicles
Vehicle Type Count %
LGVs 1291 63
HGVs 584 29
Other 168 8
Total 2043 100
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LGVs & HGVs – Trip purpose
0
100
200
300
400
500
600
700
800
900
1000
LGVs HGVs
Co
un
t
Collection
Delivery
Servicing
Waste Collection
Other
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Deliveries to Regent Street area
Sector Percent of Survey Data
Hospitality 39%
Business 28%
Retail 19%
Consumables 9%
Servicing 4%
Other 1%
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Arrivals of LGVs and HGVs
0
20
40
60
80
100
120
140
160
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Time (Hrs)
Co
un
t
LGVs
HGVs
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Deliveries and Services– activities during the day
Arrival Time Deliveries (%) Services (%)
Between: 07:00-10:00 hrs Morning Peak 41% 32%
Between: 10:00-16:00 hrs 39% 34%
Between: 16:00-19:00 hrs Evening Peak 6% 8%
Between: 19:00-00:00 hrs 1% 7%
Between: 00:00-06:00 hrs 13% 19%
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Dwell Time of LGVs and HGVs
LGVs HGVs
Dwell Time (mins)
Number of Vehicles
Percentage (%)
Number of Vehicles
Percentage (%)
0-5 376 39 158 36
6-20 476 49 184 41
21-40 78 8 76 17
41+ 38 4 25 6
Total 968 100 443 100
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Dwell time by trip purpose - LGVs
Dwell Time(mins)
Delivery Servicing CollectionWaste
Collection
0-5 40% 19% 39% 67%
6-20 51% 50% 53% 25%
21-40 7% 16% 8% 6%
41+ 2% 15% 0% 2%
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Conclusions
• Significant number of freight and servicing vehicles• LGVs accounting for 63% of all recorded counts
and dominating all operations except for waste collections
• Majority of vehicles involved in delivery operations• Service trips carried out mainly by LGVs• Little activity outside 9am – 5pm window –
potential scope for out of hours deliveries