the scope of cloud computing, kevin bloch
DESCRIPTION
Cloud Computing, Kevin Bloch PresentationTRANSCRIPT
© 2008, Cisco Systems, Inc. All rights reserved.K. Bloch
© 2008 Cisco Systems, Inc. All rights reserved. KSB Cisco Confidential 1
IT’s Getting Cloudy
Kevin Bloch, Cisco CTO
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© 2008, Cisco Systems, Inc. All rights reserved.K. Bloch
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© 2008 Cisco Systems, Inc. All rights reserved. KSB Cisco Confidential 4
© 2008, Cisco Systems, Inc. All rights reserved.K. Bloch
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The “Personal” Computer
CPU
Memory
Power Supply
Hard Disk
CD/DVDScreen
Keyboard
Mouse
Framework (Bus, Connectors, Chassis, Eth etc)
10%
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Virtualisation1x20 (vm)
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Virtualisation
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Multi-Core1x20 (vm)x16 (mc)=320 vm
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Multi-Blade, Multi-Chassis1x20 (vm)x16 (mc)
x256 (mch)=81,920 vm
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Welcome to the Cloud!
CLOUD COMPUTING: Hosting for applications, computing and storage in shared datacentres and
providing location-independent access services on a pay-as-you-go basis
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© 2008, Cisco Systems, Inc. All rights reserved.K. Bloch
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© 2008, Cisco Systems, Inc. All rights reserved.K. Bloch
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“World Wide” ComputerStorage
Compute
People
Power, A/C
NETWORK AS THE
PLATFORM
NETWORK AS THE
PLATFORM
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Network Scale Virtualisation
VMotion
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Network Scale VirtualisationVMotion
VMotion
Virtualise at Cluster Scale
DataCentre
Virtualise at Data Center Scale
DataCentre
Virtualise at Network Scale
Service Provider
Data Centre
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Service “Backplane”
Utility Network
Processor Pool
Networking Pool
Storage Pool
Intelligent SAN Switching
Secure Lan Switching
Intelligent Server Switching
Service Virtualisation
ProcessorVirtualisation
ProcessorVirtualisation
StorageVirtualisation
StorageVirtualisation
FileVirtualisation
FileVirtualisation
NetworkVirtualisation
NetworkVirtualisation
ServiceVirtualisation
ServiceVirtualisationVirtualisationVirtualisation
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Accessing the Cloud
Music
Video
TV
News
Sport
Games
Radio
Social Networks
Social
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* Bechtel estimateSource: Network World 3-11-08
$10-$15 / Mbps *
$500 /Mbps
15-20k servers / 1 SysAdmin *
100 servers / 1 SysAdmin
$0.10 / GB pm *
$3.75 / GB pm
One Application *
~800 Applications (=230 x 3.5 versions each)
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10 100 1,000 10,000
Company Employees
109x 47x 28x 10xCost Differential
Source: Merril Lynch 7-5-08
vs
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Other Examples
$1 per CPU hour
$0.10 per VM
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Market
Source IDC, SAP, Merril Lynch 7 -05-08
Enterprise> 1000
Mid-Market100-1000
Small< 100
OnDemandStronghold
OnPremiseStronghold
Business Process
Com
pany
Siz
e
Sm
all
Horizontal Customised
OnPremiseSupply ChainOrder FulfillmentLogisticsProcurementFinancial SettlementCompliance
EmailPayroll
Time&BenefitsT&E
VerticalsSales&Marketing
Customer ServiceWeb Conferencing
Source: Merril Lynch 07-05-08
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Cloud Computing - Examples
Salesforce.com – entire sales force of 20,000 have been totally dependent on SFDC for over 3 years
Amazon’s EC2 and S3 services to convert & store 11m articles into PDF form (generating 5.5TB data) in 24 hours
An application on Facebook, went from 25K to 250K users in 3 days by launching 4000+ Amazon compute instances to meet demand
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Why Cloud Computing?
} Scalability
} On-Demand
} Efficient Utilization
} Capex to Opex
} Pay as You Go
} Risk, Secure
} Focus
Benefits
} Cost (eg WAN?)
} Secure, Reliable
} Lock-in
} Legal Jurisdiction
Challenges
Business
Cost
FlexibiltyWhy not?!
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…there are still issues
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…and problems.
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Standalone Clouds
External, Off-PremiseInternal, On-Premise
Cloud Adoption will Occur in Stages
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Hybrid Cloud
External, Off-PremiseInternal, On-Premise
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Vision - The Intercloud
Federation of Clouds Based on Open Stds
Apps Integrate Services from Multiple Clouds
Dynamic Workload Migration
Flexible Infrastructure, a New Application Platform
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ARISTA
RSS
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Service-as-a-Service
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How does our industry deliver great innovations?
Answer: you have to make things simpler
The Cloud may be the Ultimate form of Globalisation
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