T H E S C O U T G U I D EM E D I A K I T

Guided by the principle that everything you need to live a

well-curated life can be found within your own community,

The Scout Guide connects people with makers, experts,

and each other.

In print and online, and on national and local levels,

The Scout Guide provides inspiration and information for

living beautifully, living well, and living like an insider.

A COLLECTION. A COMMUNITY. A LIFESTYLE.

MISSION

INCLUDED in each TSG MEMBERSHIP. Creative consultation

. Professional photography

. Spread design

. Social media coverage on local platforms

. Strategic distribution of guide

. Listing in TSG’s online directory

. Access to local TSG events and exclusive national network

A t The Scout Guide, the story begins in the print guide, and it continues online. We put print first because

we believe in its permanence and its power. Just as our communities are anchored by the small business owners who provide unique experiences for their customers and have a profound impact on their local economies, TSG is rooted in our tangible and timeless city guides that enjoy a long shelf life and invite readers to get to know the faces behind premier independent businesses in their towns.

Curated by local Owners / Editors who serve as year-round advocates for the businesses in their respective markets, the guides are stunning showcases of carefully vetted boutiques, architects, event planners, florists, interior decorators, restaurants, and more. The result is a narrative that reflects the individuality of each artist, artisan, and entrepreneur, and a publication that binds them together to create a strong, supportive whole.

City guides are published annually, and distributed strategically throughout the year. Due to the quality of the paper, exquisite design, and elegant format, TSG is uniquely positioned as a keepsake. Recipients keep guides on hand for personal reference, place them in guest rooms, and pass them along to friends. In addition, the TSG audience is comprised of frequent travelers who order guides to ensure that they experience the best of local wherever they go.

PRINT

THE NETWORK. 60+ CITIES. 3,000+ BUSINESSES. 3 MILLION+ COPIES IN CIRCULATION

PRINT

TheScoutGuide.com displays the breadth of the TSG network. There, visitors can discover Scouted businesses in the TSG Directory and enjoy a steady stream of inspiration and information they can use to enhance their lives, elevate their surroundings, and enjoy their communities to the fullest. While the content is designed to appeal to a national audience, its purpose is to encourage readers to engage with experts and businesses on a local level by hiring excellent service providers in their hometowns, buying with intention, and seeking out unique local finds within their communities.

CITY PAGESCity pages dedicated to eachguide’s location include:

. A digital version of the city guide

. A directory of businesses in that city

. Links to city-specific social media platforms

AUDIENCETSG’s online audience is comprised of 500,000+ fans, followers, and subscribers across all TSG platforms.

DIGITAL

The National Directory puts TSG’s carefully curated network right at readers’ fingertips.

Weekly TSG Tips offer practical pearls of wisdom from experts within the TSG network.

Editorial features provide inspiration for a variety of lifestyle categories, including design and décor, style and beauty, entertaining, travel, and more; highlight special events happening in Scouted cities; and tell in-depth stories about artists, artisans, and entrepreneurs.

The Scouted Life Newsletter delivers a roundup of the latest content from TheScoutGuide.com and information about new releases directly to subscribers’ inboxes.

The Business Newsletter provides members with a quarterly snapshot of news, TSG events and activities, and more from throughout the network.

The Scout Guide is my go-to resource for unique artisans; uncanny

and offbeat accessories; restaurants, f lorists , and boutiques owned

by people with a keen eye and interesting point of view. My eyes are

always peeled for what’s new, and I can depend on The Scout Guide

to lead me there. If you are going to look one place for what to do

when visiting a city, The Scout Guide is the place to start.

C H A R L O T T E M O S Sacclaimed designer, tastemaker, and author

T H E S C O U T G U I D E3465 IVY ROAD . CHARLOTTESVILLE, VIRGINIA 22903

434.244.2817 . INFO@THESCOUTGUIDE.COMTHESCOUTGUIDE.COM

CURRENT CITY GUIDESA L E X A N D R I A , VA . A S H E V I L L E , N C . A S P E N , C O . AT L A N TA , G A . A U S T I N , T X

B A LT I M O R E & A N N A P O L I S , M D . B O I S E , I D . C H A R L E S T O N , S C . C H A R L O T T E , N C

C H A R L O T T E S V I L L E , VA . C H AT TA N O O G A , T N . C I N C I N N AT I , O H . C L E V E L A N D , O H

COLUMBUS, OH . DALLAS, TX . DENVER, CO . FORT WORTH, TX . GREENVILLE, SC . HAMPTONS, NY

HILL COUNTRY, TX . HOUSTON, TX . HUNT COUNTRY, VA . HUNTSVILLE, AL . JACKS ON, MS

J A C K S O N H O L E , W Y . L E X I N G T O N , K Y . L I T T L E R O C K , A R . L Y N C H B U R G , VA

MAIN LINE & PHILADELPHIA, PA . MEMPHIS, TN & OXFORD, MS . MIAMI, FL . MINNEAPOLIS, MN

MOBILE BAY, AL . NAPLES, FL . NASHVILLE, TN . NEW ORLEANS, LA . NORTHERN NEW JERSEY, NJ

N O R T H W E S T A R K A N S A S , A R . O K L A H O M A C I T Y, O K . O M A H A , N E . PA L M B E AC H , F L

P L A N O & F R I S C O , T X . R A L E I G H , D U R H A M & C H A P E L H I L L , N C . R I C H M O N D , VA

S A I N T L O U I S , M O . S A N A N T O N I O , T X . S A R A S O T A , F L . T A M P A B A Y , F L

T R I A D — G R E E N S B O R O , W I N S T O N - S A L E M & H I G H P O I N T , N C . T U L S A , O K

T WO R I V E R S & T H E S H O R E , N J . V I RG I N I A B E AC H & N O R F O L K , VA J . WA S H I N GT O N , D.C .

W I L L I A M S B U R G & T H E C H E S A P E A K E B AY, VA . W I L M I N G T O N , N C

COMING SOON E D M O N D , O K . N A N T U C K E T, M A . N O R T H G E O R G I A , G A . P A R K C I T Y, U T

P H O E N I X , A Z . T U C S O N, A Z

T H E S C O U T G U I D E3465 IVY ROAD . CHARLOTTESVILLE, VIRGINIA 22903

434.244.2817 . INFO@THESCOUTGUIDE.COMTHESCOUTGUIDE.COM