the secret to turning employees into engaged healthcare consumers - castlight health
TRANSCRIPT
Turning Employees into Engaged Healthcare ConsumersScott M. Matthews
Castlight User Growth Team
you expect employees to
behave like healthcare
consumers, you have to
communicate to them like
consumers.
if
5,000
marketing messages per day
over
80%registration
Product Priority Place Promotion
Product
17Confidential
Who cares? It’s not my money
More expensive doesn’t mean better
I know how to talk to my
doctor about my options
Prices can vary a lot ER for
emergencies only
Health Care Consumerism “Black Belt”
I shop for labs and imaging
Priority
“I encourage everyone eligible to use Castlight”
“I look forward to hearing many stories of how you have used Castlight to take control of your healthcare”
Place
Promotion
Impact of incentives15 - 30%
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Product Priority Place Promotion
