the secrets to getting on boards2
TRANSCRIPT
The Secrets to Getting on Boards: Cultivating Stakeholder Passion
Charlotte King is a nationally recognized expert on environmental and forestry marketing and publishes a national environmental marketing magazine, Marketing Zone. She serves on the United Way of Atlanta Board, Georgia Conservancy Board, and has held a leadership position with the Association of Junior Leagues International. She is a Leadership Atlanta Alumni; listed as one of the most influential Black Women in Atlanta, an Environmental Leadership Fellow, and recent recipient of the Proctor & Gamble “My Black is Beautiful Award, 2008.
What You Should Know
Types of Boards Best Practices Board Committees Nonprofit Board of Directors
o Working Boardso Start-ups/grassrootso Established
organizations/size by annual operating budget
Advisory Boards Foundations Councils and Commissions Trade Association Boards National Boards
1. 501 C (3) certified – legal designation
2. Board Insurance3. Board member job description or
agreement4. Diversified funding and strong
financial safeguards5. Solid community reputation.
Addresses important need.
1. Leadership & Governance2. Fundraising/Development3. Financial/Fiscal Reporting4. Policymaking5. Strategic Planning6. Community Building7. Marketing8. Legal Decision making9. Programs10. Human Resources/Staff
relations
Leadership, Community, and Board ResourcesUnited Way VIP board training & placement. 10 weeks, FREELeadership AtlantaWomen On Board, Atlanta Women’s FoundationJunior League of Atlanta Board Bank, members onlyReview ANY nonprofit's financial track record: www.guidestar.com
www. Board NetUSA.org The Georgia Center for Nonprofits www.gcn.orgwww.volunteermatch.orgwww.unitedwayatlanta.orgUnited Way 211: Get help, or give help.
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Step 1Step 2Step 3
What are you passionate about?Where and how do you want to have an impact?
How much time do you have to effectively serve on a board?What level of financial commitment can you make?Do you like fundraising?
What type of board do you want?What are your qualifications and experience?"Job hunt" for the right board.
CHARLOTTE KINGPRESIDENT, CREATIVE DIRECTOR SNOWDEN & KING MARKETING COMMUNICATIONS(770) [email protected]
Your Plan: Job Hunting for the “Right” Community Board
1. How much time do you have for board meetings? (Average board meetings are 90min.-2hrs.) Monthly Bi-monthly Quarterly Term of service (1-3 years)
2. Size of OrganizationType Annual Budget What You Should Know
Start-up 1-5 years old $100,000 or less/very limited
Very hands-on, working board
Small to medium 5+ yrs
$100,000 - $500,000 Usually focusing on stabilizing
Large 10+ yrs $500,000 - $1 million Requires aggressive fundraising
Big – very established $1 million + Diversified funding/seeks heavy hitters; experienced candidates
3. Where Near my home or work Statewide Flexible about location
4. Describe in 2-3 sentences why you are passionate about a specific community organization and willing to assume board-level responsibility. Imagine “selling yourself” to an organization.
Your Profile and QualificationsProfession/Career Skills & Experience
Describe skills or experience you want to strengthen.
Community Volunteer Skills & Experience
Describe your knowledge and “influence” in the Atlanta community –your “social capital”.
5. Strategies for Getting on a Board
Describe your financial commitmentYour maximum donation range annually __________________ . Corporate matching? Yes NoWillingness to fundraise (circle any/all) sell tickets, find sponsors, chair campaign, support fundraiser event, refer friends/associates, make donor “face to face” visits
Research the organizationMission, history, current board, where it’s located, funding activities, community servedDescribe your current relationship, if any
Becoming a board candidate
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Volunteer, donate money, self-nominate, network, references/referrals
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