the semiotic inspection method - overview, analysis and critique
TRANSCRIPT
![Page 1: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/1.jpg)
The Semiotic Inspection Method
By Omar Sosa Tzec
info 502Human-Centered Research MethodsProf. John Paolillo
PhD in InformaticsSpring 2013
Overview, Analysis and Critique
![Page 2: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/2.jpg)
analyzed work
• de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006) The Semiotic Inspection Method
• de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010) Can inspection methods generate valid new knowledge in HCI? The case of semiotic inspection
• Peixoto, D., Prates, R., Resende, R. (2010) Semiotic Inspection Method in the Context of Educational Simulation Games
![Page 3: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/3.jpg)
“In HCI the purpose of theory-based evaluation methods is to assess the quality of the interfaces and the interaction in the light of a given perspective on human-computer interaction.”
de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)
![Page 4: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/4.jpg)
Semiotic Engineering
theory evaluation
Semiotic Inspection Method (SIM)
Communicability Evaluation Method (CEM)
Message
Signs
Metacommunication
Communicability
Communication breakdowns
![Page 5: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/5.jpg)
ud Interface
![Page 6: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/6.jpg)
ud Interface
signs
![Page 7: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/7.jpg)
“Unlike cognitive theories, which have tended to follow a generalization path, semiotic engineering views human-computer interaction as a set of unique and contingent instances of metacommunication from designer-to-user”de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)
![Page 8: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/8.jpg)
ud Interface
meta-communication
![Page 9: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/9.jpg)
“Evaluators using semiotic engineering methods are the ‘producers’ (and reporters) of knowledge referring to unique cases of HCI... Semiotic engineering evaluation methods are qualitative and interpretative.” de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)
![Page 10: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/10.jpg)
the metacommunication template
“Here is my [the designer’s] understanding of who you [users] are, what I’ve learned you want or need to do, in which preferred ways, and why. This is the system that I have therefore designed for you, and this is the way you can or should use it in order to fulfill a range of purposes that fall within this view.”
de Souza, C., Leitão, C., Prates, R., da Silva, E. (2006)
![Page 11: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/11.jpg)
uInterfacesigns
Documentation
signs
![Page 12: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/12.jpg)
semiotic engineering sign classes
1. Static signs
2.Dynamic signs
3.Metalinguistic signs
de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010)
![Page 13: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/13.jpg)
steps of the semiotic inspection method
de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010)
![Page 14: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/14.jpg)
case 1: analysis of feedback on simple css editor
de Souza, C., Leitão, C., Prates, R., Bim, S., da Silva, E. (2010)
Fuente: http://cloud.addictivetips.com/wp-content/uploads/2010/11/Simple-CSS.png
![Page 15: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/15.jpg)
case 1: validation
EndogenousSources
ExogenousSources
Google GroupsHelp Forum
SCSS GoogleGroups
triangulationsim
sim
![Page 16: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/16.jpg)
case 1: results
• “It’s important to evoke the perceptible qualities that a configurable object may acquire. These perceptible qualities are effectively signified by ‘iconic’ signs, that is, signs that bring up the firstness of their referent.”
•“The systematic association between parameter values and prototype object qualities [...] is a sign of secondness. [...] The user become skilled in anticipating the correct effects of using conventional symbols.”
•“Once they dominate the symbolic representations that must be used to achieve their specific configuration goals, uses can be said to have learned a conventional configuration language, an unmistakable sign of thirdness.”
![Page 17: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/17.jpg)
case 2: analysis of feedback on simse game
Peixoto, D., Prates, R., Resende, R. (2010)
Fuente: http://cloud.addictivetips.com/wp-content/uploads/2010/11/Simple-CSS.png
![Page 18: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/18.jpg)
case 2: validation
EndogenousSources
SimSE
triangulationsim
![Page 19: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/19.jpg)
case 2: results
•It was found that “the consistent use of icons, indices, and symbols that refer to the same feedback (redundancy) may improve the designer metacommunication.
•This study reaffirms the “importance of the perceptible change of the iconic representation of the elements after changing of their attributes [in the game].”
•It’s important to take in count the “correct visual effect of the indices [in the game].”
•It’s also important to take in count “an explicit and consistent symbolic representation of partial results and strategies used to calculate them [in the game] could improve the feedback [from the game].”
![Page 20: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/20.jpg)
analysis
1. SIM vs. cognitive approaches
2. Consistency/relevance of the triad icon-index-symbol
3. Human-centered research method for HCI
4. Contribution to development of design competences*
5. Expansion on design/evaluation of GUI
* Nelson & Stolterman, 2012
![Page 21: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/21.jpg)
limitations (based on analyzed work)
1. Possible theoretical barrier
2. Expertise vs. development of researcher’s repertoire*
3. Resources
4. Validation through “triangulation” as a factor of error
5. Adaptation to other styles of interaction
* Schön, 1987
![Page 22: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/22.jpg)
integration/expansion
MetalinguisticSigns
sim
ContentAnalysis
Communication in the context of designers and technical communicators
![Page 23: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/23.jpg)
integration/expansion
Observation/Ethnomethodology
DynamicSigns
sim HCI, Design, and the everyday life and decision-making
![Page 24: The Semiotic Inspection Method - Overview, Analysis and Critique](https://reader037.vdocument.in/reader037/viewer/2022103002/55a4f6cc1a28ab68628b457f/html5/thumbnails/24.jpg)
integration/expansion
DynamicSigns
sim
Styles of interaction beyond the GUI
observation
StaticSigns