the service concept
TRANSCRIPT
![Page 1: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/1.jpg)
THE SERVICE CONCEPTRETAILING MANAGEMENT & SERVICES MODULE I
PRESENTED BY AKASH MOLLAVIVEK KUMAR
![Page 2: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/2.jpg)
![Page 3: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/3.jpg)
CAHARACTERISTICS OF SERVICES
INTANGIBILTY
INSEPARABILITY
VARIABILITY | HETEROGENEITY
HETEROGENEITY
![Page 4: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/4.jpg)
INTANGIBILTY
![Page 5: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/5.jpg)
INSEPARABILITY
![Page 6: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/6.jpg)
VARIABILITY | HETEROGENEITY
![Page 7: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/7.jpg)
PERISHABILITY
![Page 8: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/8.jpg)
OTHER FOUNDATION S OF SERVICES MARKETING
![Page 9: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/9.jpg)
THE SERVICE INDUSTRY
MARKET SEGMENT
END CONSUMER
BUSINESSCONSUMER
TANGIBILITY
HIGHLYTANGIBLE
SERVICE LINKED TO
TANGIBLE GOODS
HIGHLYINTANGIBLE
SKILLS OFSERVICE
PROVIDER
PROFESSIONAL
NON PROFESSIONAL
BUSINESS ORGANIZATIO
N
NPO
COMMERCIAL
DEGREE OF REGULATION
HIGHLYREGUALTED
REGULATED
NON REGULATED
TYPE OF END CONSUMER
CONSUMER SERVICES
BUSINESS TOBUSINESS
INDUSTRIALSERVICES
![Page 10: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/10.jpg)
7 PS OF SERVICE MARKETING MIX
![Page 11: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/11.jpg)
![Page 12: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/12.jpg)
IMPORTANCE OF SERVICES MARKETING
Relationships Are the Key
Multiple Touch points
Feedback Improvements
Services Proliferate
Technology Impacts
![Page 13: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/13.jpg)
GROWTH IN SERVICES IN INDIA
Services GDP
FDI in the Services Sector
Market Size
Government Initiatives
Future Prospects
![Page 14: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/14.jpg)
GROWTH OF GLOBAL SERVICES
MARKETS
Increased Demand for Firms Services by Both and Households
Separation of Service Suppliers
Standardization of Service Delivery
Processes
![Page 15: The service concept](https://reader036.vdocument.in/reader036/viewer/2022070515/58760bac1a28ab4a508b7b6d/html5/thumbnails/15.jpg)
THANK YOU