the services vision of a global mvno / online service provider (osp), james tagg, truphone
DESCRIPTION
The Services Vision of a Global MVNO / Online Service Provider (OSP). James Tagg, Founder & CTO, Truphone. Presented on the 12th November at TADSummit IstanbulTRANSCRIPT
Truphone
James Tagg
CTO
1
The vision of an MVNO / OSP
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 2
What is Truphone? Not a Traditional Network
Los Angeles
New York
London Amsterdam
Hong Kong
Sydney
CALL ORIGINS & DESTINATIONS
London to Berlin
Amsterdam to Hong Kong
Sydney to Melbourne
Melbourne
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 3
Truphone Network – Software Cellular Network
• Six Point of Presence - global network architecture
• Stay connected in more than 200 countries around the world
• Fast connections, high quality audio, fast data speeds
Los Angeles
New York
London
Hong Kong
Sydney
Melbourne
Amsterdam
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 4
BOSTON GRID?
TechnologyHuman aspects
User Interface
Capital InvestmentDifferentiation
Profitability
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 5
Tsunami of Innovation Coming
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 6
The Ancient Elements
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
So here is my take on a Boston Grid for the
Vision of the Converged operator of the Future
7
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 8
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 9
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 10
Coverage in over 200 countries.
• Six Points of Presence - global network architecture
• Stay connected in more than 200 countries around the world
• Fast connections, high quality audio, fast data speeds
Built for global business with multiple points of presence.
Los Angeles
New York
London Amsterdam
Hong Kong
Sydney
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Convergence
11
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Wi-Fi sharing as it WAS IN OUR Portugal office
©2012 Truphone Ltd
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Water
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Truphone World
14
– Bigger Truphone covers 66 countries (including those in the Truphone Zone)
– Extensive bundle of minutes, texts and data
– Individual and shared plans
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 15
Truphone WorldVoice, data and texting plans cover 66 countries
– Argentina
– Brazil
– Canada
– French Guiana
– Guadeloupe
– Martinique
– Mexico
– United States ** Includes Puerto Rico
North & South
America– Albania
– Andorra
– Austria
– Belarus
– Belgium
– Bosnia &
Herzegovina
– Bulgaria
– Croatia
– Cyprus
– Czech
Republic
– Denmark
– Estonia
– Faroe Islands
– Finland
– France
– Germany
– Gibraltar
– Greece
– Guernsey
– Hungary
– Iceland
– Ireland
– Isle of Man
– Italy
– Jersey
– Latvia
– Liechtenstein
– Lithuania
– Luxembourg
– Macedonia
– Malta
– Montenegro
– Monaco
– Netherlands
– Norway
– Poland– Portugal
– Romania
– Russia
– San Marino
– Serbia
– Slovakia
– Slovenia
– Spain– Switzerland
– Sweden
– Turkey
– UK– Ukraine
– Vatican City
Europe
– Mayotte
– Reunion Island
Africa
– Hong Kong– China
– Singapore
– Japan
Asia
– Australia– New Zealand
Australia
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 16
Increase productivity while reducing costs
Value element Impact of joining Truphone* Comment
Voicex2 200%
100%
Data
x2 200%
100%
Bill
-33%67%
100%
Minutes of Voice
usage doubled
Data Usage
increased by 100%
Average customer bill
decreased by 33%
Before Truphone With Truphone
* Results based on analysis of 2500 customer SIM cards before and after joining Truphone
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014 17
Truphone World
Significant monthly voice, data and texting allotments
Voice*
Plans scale as large as:
• 2,000 minutes, individual
• 500,000 minutes, shared
Texts*
Plans scale as large as:
• 2,000 texts, individual
• 500,000 texts, shared
Data*
Plans scale as large as:
• 10 GB individual
• ½ TB shared
Talk, text, surf and download wherever
you, your clients and colleagues are located.
* Smaller plans available,
allowing you to choose what’s
best for your business needs.
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
More and More of our customers are INbundle
18
End of Bill Shock
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I could not Find an Image on the Internet so let me act it out
What is harder when Mobile – Conf Call
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© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Truphone SIM vs Traditional SIM
22
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Mobile Opportunities
23
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© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
High Definition Voice
©2012 Truphone, Inc.
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
New Trends
©2012 Truphone Ltd
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Silliness and Video
©2012 Truphone Ltd
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Project to Retina
©2012 Truphone Ltd
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© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
Direct Interfacing
30
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Real time Language
Translation
Book: Are the Androids
Dreaming Yet?
Emotional Analysis
© 2014 Truphone Limited. All Rights Reserved. 19 November 2014
What is the one most important thing telcos must do in 2015
to be successful in service innovation?
Either do some good over the top services or
Open your network and get out of the way of the people who
will do it.