the seven deadly sins 4 mobile app downloads!
TRANSCRIPT
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Alok Kejriwal CEO
Games2win
How we got 86 million
downloads with ZERO spends
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Disclosure:
• I am not an MBA• I am not an Engineer• I am not a CA• I am not an LLB• I am not a PHD• I am not IIT• I am not IIM/abcdefg• I am nobody..
• I am just an Entrepreneur
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So, First of all…
For coming to hear this
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What makes us deserving of this bhaashan?
• 86+ million mobile games downloads & adding 2 million each month!
• 7.0 million mobile monthly players
• 3.0 million unique players
• 50+ unique mobile titles
• Including the #1 Top Ranking games like “Parking Frenzy” & “Power Cricket T20”
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ALL ORGANIC & VIRAL!
86
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1 Billion Minutes of engagement delivered in 2015
438
1,020
WorldWide Engagement
2014 2015
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Almost 1 million minutes entertained in India daily!
111
341
India Engagement
2014 2015
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We are not a one-trick pony
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We have many successful titles!
Power Cricket
BFF High School Fashion
Trailer Parking
Kursi Cricket
SuperMom Fashion Love Story
Fab Tattoo Artist
Parking Frenzy
Top 25 Sports games on Google
20million+ downloads
500k+ downloads 500k+ downloads
5million+ downloads
1million+ downloads
Top 50 RPG games on Google
Top 100 RPG games on Google
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Including a #1 and #2 gamein the world (USA iTunes Top Free App)
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#1, #2, #3 Game USA iTunes ! (Dec 2016)
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We are a Google “Top Developer”
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Enough of the boasting and GyaanDaan & more of sharing now..
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I suffer from...
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Huh??
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That’s a Historical Picture* depicting The Seven Deadly SINS!
*By Hieronymus Bosch
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What are they?
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Since We ALL commit them, we leveraged them in our games!
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SLOTH = LAZY
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Consider our game Parking Frenzy that has 20+ million downloads
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What’s our best selling ‘in-app’ in the game? (over 50k US$)
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What does ‘REVIVE’ do in the game?
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This is a car you drive in the game
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When you CRASH your Car…
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REVIVE instantly REPAIRS it!
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And makes it NEW
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That became a Yahoo! Case Study!
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Similarly, ‘Instant Finish’ in our Dress UpGames are also our best selling ‘lazy’ in-apps
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Takeaway:
People are LAZY and will PAY & ENGAGE to remain LAZY…
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PRIDE
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Consider our game:
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40% of users are signed in to the LEADERBOARD; 15% are ADDICTS
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Takeaway:
People love VANITY. Provide them opportunities to be VAIN in your app and watch them engage!
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WRATH
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WARNING:
The images you are about to see are DISTURBING.
If you are a baby, have heart issues etc., then please LEAVE NOW…
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Our Best RPG Online Game (5 million plays)
KILL OSAMA BIN LADEN
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Check out the Super SUCCESS
of Sniper Games on the
Play Store
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Takeaway:
Revenge is a sweet dish… best served as an app.
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GREED
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In bat2win, we give away Rs. 500, 3 times day…
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Massive data pointing to…?
Game plays per user per month = 105!
Retention post 7 days = 40%
Top players playing 200 times per day
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Greed also means “its never enough”
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Takeaway:
If you can fulfill GREED, you will be able to employ SLAVES…
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ENVY
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Girls and their Moms love playing ‘Dress Up’ Games
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Ranks of one of our Dress Up Games
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Linkedin gamifies vanity and how!
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Takeaway:
Like in Dress Up Games, use ENVY to create MASSIVE engagement in your apps/games
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GLUTTONY =
CAN’T HAVE ENOUGH
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Check the top sports gamesin India (Android)
Top Sports Games India = Cricket!
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Case Study : Celebrity Gaming
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About “Miranda Sings”
• Miranda Sings a.k.a ColleenBallinger is a multiple award winingComedian and one of Top 10YouTube Stars in the world.
• Miranda has a York Times #1 best-selling book titled Selp-Helf.
• On the social front, Miranda Singshas:
– 5 million + YouTube subscribers
– 2 million + Twitter followers
– 2.7 million + Instagram followers
– 1.3 million + Facebook fans
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Game Case Study
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We created a hidden object game in which ‘Mirfandas’ (Miranda’s fans) help her search for her stuff which the
Haterz have hidden!
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Deep, deeeep, deeeeeeeep integration with the Celebrity and the game
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Lots of game dev effort= Lots of consumer love
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#1, #2, #3 Game USA iTunes ! (Dec 2016)
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Takeaway:
Never Say Never. Sometimes, it’s never enough…
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LUST = FANTASY
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Doing things YOU CAN’T DO…
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Which kinda cars do Girls in the USA want really bad?
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And we make ‘em drive ‘em
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Or even “Special Cars”
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Or driving an INDIAN BEST BUS!!(One of our best sellers!!)
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Takeaway:
What you CAN’T do, you WANNA DO… so… make it happen… Virtually at least!
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Summary
• Sloth
• Envy
• Pride
• Greed
• Lust
• Wrath
• Lust
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Connect with me! & Q
• e-mail - [email protected]
Facebook -facebook.com/rodinhood
Twitter - @rodinhood
• LinkedIn - alokkejriwal
My social network for anyone enterprising! therodinhoods.com
• Presentations –www.slideshare.net/rodinhood