the silence is deafening - john cochrane, be.group
TRANSCRIPT
The Silence is Deafening What Olay has to teach the senior living industry
Doesn’t consider,
doesn’t select
Considers,
selects
Considers,
doesn’t select
Stagnant brands
Aging consumers
Eroding market share
Strong competition
Momentum in the wrong direction
understand rethink reintroduce
1 2 3
Continuum is a design and innovation
consultancy.
We partner with our clients to discover powerful
ideas, and to realize them as products, services
and brand experiences that improve people’s lives
and grow businesses.
The future made real.
“I have been blessed. I have had some success
in my life, so I can and should give back. I have a
lot of skills that could be helpful to others.
I don’t want to just fill in hours,
but I want it to be uniquely
reflective of my values and
interests
rethink
Reintroduce
(with authenticity)
Doesn’t consider,
doesn’t select
Considers,
doesn’t select
Considers,
selects
Questions
Threats
Reprisals
The Response is Deafening The challenges of marketing to the silent majority