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14 How To Growth Hack Your Brand?

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Connecting & Creating Marketers

The Singapore Marketer is a quarterly magazine published by Marketing Institute of Singapore.

Tel: (65) 6294 7227. Subscription is available upon request; please contact Joreen Yee at joreen.yee@mis.org.sg.

The views expressed in The Singapore Marketer do not necessarily represent those of the Marketing Institute of Singapore. No

responsibility is accepted by the Institute or its staff for the accuracy of any statement, opinion, or advice contained in the text

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reproduce articles appearing in The Singapore Marketer should be sent to the Editor, Marketing Institute of Singapore, 51 Anson

Road, #03-53 Anson Centre, Singapore 079904 or write to singaporemarketer@mis.org.sg.

Dear Readers

1

Editor’s Note

THE SINGAPORE MARKETER

April - June 2017

Editor

Mickey Hee

Contributing Writers

Natalie Koh, Charles Phua, Nazhath Faheema

and Pamela Wigglesworth

MIS EXECUTIVE COUNCIL

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Bhavik Bhatt

2nd Vice President

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Honorary Treasurer

Gerry Seah

Asst Honorary Treasurer

Freddy Tan

Co-opted Council Members

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Lee Kwok Weng

Design & Layout

Kelvin Wang

Production, Advertising & Circulation

Joreen Yee joreen.yee@mis.org.sg

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Marketing Institute of Singapore

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Email: singaporemarketer@mis.org.sg

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Mickey HeeEditor

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Content Page

A MARKETER’S STORY

8

FEATURE

20

FOCUS

26

GURU TALK

14

3

04

and neither can social media

COVER STORY

32

MARKETER@WORK

Using Social Media for

the singapore marketer

apr-jun’17

4

5

Cover Story

No man can

walk alone– and neither can social media

It is a phenomenon we see all too

often: marketers griping about the

immeasurability of social media or

lamenting the futility of their efforts

at upkeeping a wide spread of social

media accounts.

within the context of social media

for you

different digital marketing channels

the singapore marketer

apr-jun’17

6

Embark on user journeys with your

customer

with retargeting ads on social media

(Diagram taken from: thinkwithgoogle.com)

(Diagram taken from: thinkwithgoogle.com)

7

Cover Story

work in tandem with social media to

ABOUT THE WRITER

Natalie Koh

No template for social media

strategies

8

the singapore marketer

apr-jun’17

Trisha Kuek, Social Media AssociateLazada Singapore

Interview with

Can you tell us a little bit about

your career path and your current

role at the Lazada?

Trisha lives and breathes social media. From her short stint in a digital agency to managing

the social media strategies of Lazada, she has made a mark in the social media space as seen

by Lazada’s presence and success in the various social media platforms. In this issue of The

Singapore Marketer, we have invited Trisha to share her tips and tricks to achieving an effective

social media plan.