The Singapore Publishing Landscape

1. Overview & Statistics2. Government & Industry Support2. Government & Industry Support3. The World Scientific Experience

KHOO Yee HongWorld Scientific Publishing

September 2010

O i d St ti tiOverview and Statistics

Strategically located within the Asia Pacific Singapore is the gateway to the fastestStrategically located within the Asia Pacific, Singapore is the gateway to the fastest growing region for publishing. Well-known international publishers, together with homegrown companies, are contributing to the thriving publishing landscape in Singapore.

International publishers based here include: • Reed Elsevier• Wiley-Blackwell(Asia)• McGraw-Hill Education (Asia)• Cambridge University Press• Taylor and Francis• Taylor and Francis

Local publishers include: • World Scientific Publishingg• Marshall Cavendish• SPH Magazines• CR Media• Imaginary Friends Studios• Imaginary Friends Studios• Storm Lion

A i ti S ti P bli hiAssociations Supporting Publishing:

Si B k P bli h A i ti (SBPA)•Singapore Book Publishers Association (SBPA)•Magazine Publishers Association of Singapore (MPAS)

l k l l f•National Book Development Council of Singapore (NBDCS)A i ti f C i A ti t Si (ACAS)•Association of Comic Artists Singapore (ACAS)

40 000 b bi b40,000 babies born heach year.

This is the potential ofThis is the potential of the school and tertiarythe school and tertiary

markets.markets.

• Primary and Secondary Schools (ages 7 – 16)• Primary 1 – Primary 6: 240 000• Primary 1 Primary 6: 240,000• Secondary 1 – Secondary 4: 160,000

V l f h l b k bli hi SGD 45 000 000• Value of school books publishing: SGD 45,000,000

Size of Primary and Secondary Market

19,200,000, ,

25,600,000

Primary

Secondary

• Post-Secondary Scenario (ages 17 – 18)

Students Entering First Year of Post Secondary Courses

15000

20000

25000be

r

0

5000

10000

15000

Num

b Series1

0Polytechnic Institute of

Technical EducationJunior College

Institute

• Size of Market: SGD 23,000,000

Value of Post Secondary Market for Academic Books

15,000,000

20,000,000

5,000,000

10,000,000

, ,

Series1

-Polytechnic Institute of

TechnicalEducation

Junior College

• Undergraduate and Graduate School• 52,000 undergraduates• 13,000 post graduates

• Value of Market: SGD 24,000,000Size of Undergraduate and Post Graduate MarketSize of Undergraduate and Post Graduate Market

3 250 0003,250,000

Undergraduate

Graduate

20,800,000

ll k l fOverall market value of education publishingeducation publishing (Primary to Tertiary): ( a y to e t a y)

SGD 92 Million

G t & I d tGovernment & Industry SupportSupport

Media Development Authorityp yNational Book Development Council of

SingaporeSingapore

Under the stewardship of the Media Development Authority ofUnder the stewardship of the Media Development Authority of Singapore, schemes are in place to support the publishing industry in developing innovative capabilities.

• Spearheading Publishing Innovation for New Enterprise (SPINE): development of original publishing properties into brands(SPINE): development of original publishing properties into brands and franchises that live on multiple media platforms – print, online, TV, mobile/handheld devices, consumer products, aimed at international di t ib ti d d hidistribution and readership.• Media-In-Learning (MIL): catalyze the use of Media extensively and effectively in the Learning, Education and Training sector. y g, gObjectives include building a sustainable ecosystem across all different Media verticals and focuses on five broad areas ie. eLearning Broadcasting Publishing Games and AnimationeLearning, Broadcasting, Publishing, Games and Animation.

Market Development Scheme: designed to encourage and assist• Market Development Scheme: designed to encourage and assist Singapore-incorporated media companies to develop business to an international audience.• Internationalisation of Singaporean Production Initiatives, Representation and Enterprise (INSPIRE): aims to equip Singapore film, animation and publishing projects with financialSingapore film, animation and publishing projects with financial support for representation and business-matching opportunities to boost international marketability beyond industry trade and market platforms It is geared towards the potential distribution and sales ofplatforms. It is geared towards the potential distribution and sales of such projects.• Media Education Scheme: to build up media manpower capabilities in the TV, radio, film, publishing and digital media sectors. Targeted at students and industry professionals who wish to pursue undergraduate and postgraduate media-related courses at reputable g p g poverseas or local tertiary institutions.

The National Book Development Council of Singapore is a non profitThe National Book Development Council of Singapore is a non-profit umbrella body inaugurated in February 1969 to promote storytelling, reading, writing and publishing. The Council brings the book industry and literary community together through social events courses seminars conferencescommunity together through social events, courses, seminars, conferences and author lectures.• Asian Festival of Children’s Content (AFCC): foster excellence in the creation production and publication of children's material with Asian contentcreation, production and publication of children's material with Asian content in all formats and to facilitate their distribution and access, first in Asia and then to children worldwide.

• Asian Children’s Writers and Illustrators Conference (ACWIC):celebrates children’s books, provides access to children’s literature with Asian content and promotes the writing and publication of Asian children’s books.

• First -Time Writers & Illustrators Publishing Initiative: assisting the

publication of new works by unpublished local writers and/or illustrators.

Centre for Literary Arts and Publishing: Training arm of the• Centre for Literary Arts and Publishing: Training arm of the National Book Development Council of Singapore dedicated to upgrading professionals in publishing and the literary arts. The centre

i d 15organizes around 15 courses a year.

• Digital Marketing and e-Commerce in Publishing• Digital Product Development in Publishing • Developing a Digital Strategy in Publishing• Self-Publishing and Print on Demand

A Z f B k M k ti• A-Z of Book Marketing• Dealing with Academic, Educational and Technical Works• Advanced Copy-editing and Effective Project Management

The Basic Principles of Book Design and Production• The Basic Principles of Book Design and Production • Market Research for Educational Publishers

Success storySuccess story

• KooBitsKooBits• quickly turns ideas into interactive digital creations • rich media resource that includes music, images, videos and animations • enables anyone to create interactive ebooks

i l bli h bli h h t d ll K Bit• commercial publishers can publish, host and sell on KooBits platform• current partners include education and children’s book publishersp p• http://www.youtube.com/watch?v=4FSbfssc8OE&NR=1

Th W ld S i tifiThe World Scientific ExperienceExperience

Our Mission

To develop the highest quality knowledge-based products and services for the academic scientific professionaland services for the academic, scientific, professional

and research communities worldwide.

Our StoryThe company was established with the support of two Asian Nobel Laureates, C N Yang and Abdus Salam, in 1981 and has grown to publish over 110 journals and 7,000 books. We are currently one of the leading independent STM bli h i th ldSTM publishers in the world.

Our package of Physical Sciences and Mathematics journals is one of the leading Chen Ning Yang Abdus SalamMathematics journals is one of the leading collections in these areas. Contributors and editorial board members of these journals include top Asian and Chinese scientists

1957 Nobel Laureate 1979 Nobel Laureate

include top Asian and Chinese scientists based in Asia and also in the US and Europe.

First few publications

Our JournalsWe have launched more than 110 peer-reviewed journals in various fields with a circulation of more than 20,000 in total.

Global Presence1981 – Singapore

1987 – New Jersey

1988 – London

1994 – Hong Kong

1995 – Taipei p

1998 – Chennai

2003 – Shanghai

2004 Beijing2004 – Beijing

2008 – Tianjin

2008 – Sydney

Global Presence

Singapore (Asia-Pacific Headquarters)

Global Presence

London (EMEA Headquarters)

New Jersey (Americas Headquarters)

Our AuthorsWorld Scientific and its imprints are known to publish titles by prominent scientists in which many are Nobel Laureates.

A few examples are:Yoichiro Nambu (2008)Yoichiro Nambu (2008)Osamu Shimomura (2008)Ahmed Zewail (1999)Ch Ni Y (1957)Chen Ning Yang (1957)Pierre-Gilles de Gennes (1991)Philip W. Anderson (1977)p ( )Martinus J. G. Veltman (1999)Gerardus 't Hooft (1999)

www.worldscinet.comWorldSciNet provides a convenient access to our journals online @ www.worldscinet.com

ebooks.worldscinet.comAs a off-shoot of WorldSciNet, our eBooks platform was launched in 2006 and now hosts more than 2,000 fully-searchable titles.

Partnerships – Nobel FoundationAmong World Scientific’s notable successes was being awarded the exclusive rights in 1991 by the Nobel Foundation in St kh l t bli h thStockholm to publish the entire series of Nobel Lectures.

Nobel Prize Ceremony

Alfred Nobel

Nobel Lectures (1996-2000)

Partnerships – Imperial College LondonIn 1995, Imperial College Press was founded in collaboration with Imperial College London.

Our Unique IdentityEfficiency and ProfessionalismWe take pride in our efficiency and professionalism in the ever changing needs of our authors, societies, booksellers, librarians and end-users.

Sales and MarketingWe believe in continuous and dedicated marketing for as long as the content is relevant. Our reach is global with 11 regional offices worldwide and we are in continuous consultation with the research and professional communities to influence our direction.

Owned by Publishers and AcademicsWe are independently owned and managed by publishers and academics, not financial investors. We take a long-term view in our decisions rather than focusing on short-term financial gains.

Th k YThank You