the six week campaign
DESCRIPTION
The Six Week Campaign. North Mason School District’s $49 million school bond. The objective. Pass a $49 million bond After four failed attempts since 1994 Need a super-majority to pass (60%) Need to fill a projected capital funding gap. The fine print. We have six weeks to pull it off. - PowerPoint PPT PresentationTRANSCRIPT
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The Six Week CampaignNORTH MASON SCHOOL DISTRICT’S $49 MILLION SCHOOL BOND
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The objective Pass a $49 million bond
• After four failed attempts since 1994
Need a super-majority to pass (60%)
Need to fill a projected capital funding gap
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The fine printWe have six weeks to pull it off
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Why you are here!
Times are toughNobody likes taxesEvery political issue seems polarizing
todayThe “Way we have always done it”
doesn’t work anymore
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Are you ready for a campaign???
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North Mason Demographics
Approx. 20,000 population 50% free or reduced lunch
• 2,000 total students between four schools and alternate school
Highly military dependent High retiree/snow-birds/vacation homes High commuter population
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NM Bond History
1988- YES 64.96%• Prior to that 1979
(60.3%) was the last bond approved
1994- NO• Two attempts both
54% approval 2002-NO 34.93%
approval 2006-NO 54.59%
approval
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The previous effort 2009: $54 million bond
• $1.77/1,000• Total tax rate of $4/1,000
Replace middle school, update high school, improvements to elementary schools
Failed with 48% approval Resulted in a $3.2 million Capital Facilities
Levy that ran the next election.• Passed with 52%
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This plan
Build a new High School Renovate the current high school
to become the middle school Transfer district administration to
the old high school “annex” building
Build a covered play area at one elementary school
Relocate a play area at another elementary school
Security upgrades
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How to start
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KISS=Keep It Simple Silly Have a plan Identify the “shiny thing” Alter your message to your
audience Be aware of emotion vs. facts
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Who do you talk to?
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How do you communicate?
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Phone a friend
Craig Patti• [email protected]• 360-790-1472
Michael Young• [email protected]• 360-265-4941