the small and medium-sized enterprises (smes) division of wipo an introduction to wipo and the work...

The Small and Medium-Sized Enterprises (SMEs) Division of WIPO

An Introduction to WIPO and the work of the Small and Medium-sized

Enterprises (SMEs) Division

Donna Ghelfi

Program Officer, SMEs Division


Intellectual Property Rights:An Exchange

Protection of the economic and moral rights of innovators and creators

Public access to the fruits of innovation and creativity


Intellectual Property Tools

Time LimitedTerritorialExclusive

Industrial Property

- patents- trademarks- industrial designs- geographical indications

Copyright & Related Rights

- literary, artistic, musical works

- actors, music distributors, etc.

Trade secrets


Milestones : 1883 to 2004

Paris Convention

1883

1886

18911893

1925

1960

1967

1970

1970

1989

2002

Berne Convention

Madrid Agreement

BIRPI

Hague Agreement

BIRPI moves to Geneva

WIPO Convention

WIPO established

PCT

Madrid Protocol

Internet Treaties


Basic Facts about WIPOWIPO’s Mission:To promote the protection of IP rights worldwide and extend the benefits of the international IP system to all member States

• Status: An int’l intergovernmental organization• Member States: 182 • Staff: 940 from 94 countries (1300)• Treaties Administered: 23• Decisions by: GA, CC, WIPO Conference

• Guiding Principles: Transparency, Accountability, Consensus.• www.wipo.int


Strategic Goals

Promotion of an IP culture

– to increase understanding of IP

– to encourage use of IP system

– to enhance respect for IP rights

Enhanced Access to IP System

– delivery of practical solutions that empower all stakeholders to develop, protect, enforce, manage and commercially exploit IPRs for development

IP


WIPO’s Activities

Norm-Setting

Services to Industry

Economic Development


AIM:

Progressive development of international IP law for an IP system that is:

– balanced and responsive to emerging needs

– effective in encouraging innovation and creativity

– sufficiently flexible to accommodate national policy objectives

Norm Setting


Economic Development

To maximize strategic use of IP for development by:- updating IP legislation- upgrading IP infrastructure- demystifying IP- promoting understanding of policy options offered by IPS

Approach:

- tailored to specific national needs (NFAPs, etc. that are coordinated through regional offices).


• Distance Learning Program

• Professional Training

• Policy Dvpt., Teaching & Research

• Approach: Training trainers

» Partnerships with Academic Institutions/IGOs/NGOs - synergies for dvpt.

» Joint programs/publications, promo. materials

Training


Economic DevelopmentInnovators, Creators & SMEs

Aim:To improve IP awareness to enable formulation & implementation of:

– policies;

– programs;

– strategies

… in order to enhance strategic use of IP assets by innovators, creators, entrepreneurs and SMEs, e.g. through licensing agreements, attracting finance, etc.


ServicesEnhancement of global protection systems to further simplify and reduce costs of obtaining protection in multiple countries for:

- Patents (PCT):

- PCT Reform

- E-filing

- Trademarks (Madrid System)

- Industrial Designs (Hague System)

- Appellations of Origin (Lisbon System)

- Micro-Organisms (Budapest)


ServicesAlternative dispute resolution (ADR) offered by WIPO Arbitration & Mediation Center -- Tailor-made Dispute Resolution procedures, e.g.:

- UDRP criteria:- identical/confusingly similar- legitimate interest- bad faith

- cost-effective and expeditious procedure : see http://arbiter.wipo.int

- WIPO Trademark Database Portal http://ecommerce.wipo.int/databases/trademark/


The SMEs Division

• In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide”

• SMEs Division established in October 2000

• Nine professionals and three administrative staff in the SMEs Division of WIPO


Strategy

• 1. Demystification

• 2. New audience

• 3. New Areas

• 4. Proactive

• 5. E-Services

• 6. Partnership


(1) Demystification

• Studies

• Guides

• Events and expert missions

• Website and newsletter

• CD-ROM

• Magazine articles


(1) Demystification (Studies)

• National Studies (on IP and SMEs) completed or under way in Argentina, Bhutan, Mongolia, Nepal, Philippines, Sri Lanka, Tanzania, Sierra Leone, Romania, Chile, Colombia, Costa Rica, El Salvador, Honduras and Paraguay, Egypt, Morocco, Lebanon

• WIPO Survey of IP Services to Tenants of European Technology Incubators

• Norwegian SMEs and the IPR system


(1) Demystification (Guides)

• WIPO/ITC Guide on Marketing of Crafts and Visual Arts; Role of Intellectual Property; A practical guide

• WIPO/ITC Guide on Secrets of Intellectual Property: Guide for Small and Medium Sized Exporters

• WIPO/ITC Guide on Exchanging Value: Negotiating Technology Licensing Agreements - A Training Manual

• ITC Guide on Exporting Automotive Components

• ITC Guide on Exporting Pharmaceuticals (Forthcoming)


http://www.wipo.int/sme/en/documents/guides/guide_marketing_crafts.html

http://www.wipo.int/sme/en/documents/guides/guide_secrets_ip.html

http://www.wipo.int/sme/en/documents/guides/technology_licensing.htm


(1) Demystification (Guides)

Published• Making a Mark

(Trademarks)

• Looking Good (Designs)

• Inventing the Future (Patents)

http://www.wipo.int/sme/en/documents/guides_manuals.htm

http://www.wipo.int/sme/en/documents/guides_manuals.htm


(1) Demystification (Guides)• Translation and/or customization: Under

way, with funding from several sources, in the following countries: Algeria, Argentina, Australia, Canada, Czech Republic, Egypt, Estonia, Hungary, Italy, India, Israel, Kenya, Lebanon, Malaysia, Malta, Mongolia, Morocco, New Zealand, Philippines, Poland, Slovakia, Spain, Tanzania, Tunisia, Vietnam

• 16 Countries members of the OAPI


(1) Demystification (Events)

• Special programs, seminar and workshops organized by the SMEs Division in Geneva in partnership with selected associations and organizations (IASP, INSME, IPI, MOST, WASME)

• Annual WIPO Forum on IP and SMEs for IP Offices of OECD Countries


(1) Demystification (Events)• WIPO-Italy Forum on Textile

and Clothing Industries of the Mediterranean Basin Countries (Prato, Italy - December 2003)

• Participants from Algeria, Cyprus, Egypt, Jordan, Israel, Lebanon, Malta, Morocco, Palestine, Syria, Tunisia, Turkey


(1) Demystification (Website)

• The Website of the SMEs Division is in six UN languages (English, French, Spanish, Arabic, Russian and Chinese)

• More than 60,000 pages viewed every month in 2004

• Contents include sections such as IP for Business, IP and E-Commerce, Activities, Best Practices, Case Studies and Documents


(1) Demystification (Website)


(1) Demystification (Newsletter)

• Monthly e-newsletter in the 6 UN languages (Free)

• Content includes articles, updates with information, links and documents

• Launched in August 2001

• Total number of subscribers: >19,000


(1) Demystification (CD-ROM)

• 50,000 copies of the SMEs Division CD-ROM distributed to SME support institutions, IP Offices and others worldwide

• Marketing and customization

• E-learning CD ROM (in partnership with KIPO: “IP Panorama”)

• SAARC CD-ROM (in preparation)


(1) Demystification (Articles)• Some articles recently published:

– What to do if you are accused of copyright infringement

– Tapping into Patent Information: a buried treasure– International trade in technology – licensing of

know-how and trade secrets

– Intellectual Property and E-commerce: how to take care of your business’ website

– Offshore outsourcing and IP– Savvy marketing: merchandising of IP rights


(2) New Audience

• Bringing IP issues to SME events• Bringing new business perspective to IP

events• New partnership: Open door policy• IGOs, government focal points, SME support,

training and financial institutions, chambers of commerce and industry, SME associations, SME research institutions, private sector institutions, universities, etc...


(3) New Areas• Creative Industries

• IP for financing (venture capital, securitization)

• Accounting and valuation of IP assets

• IP Asset Management, IP Due Diligence and IP Audit

• Fiscal policies and IP (tax incentives for R&D activities, patenting, licensing etc.)

• IP services to SMEs by incubators, technology parks, chambers of commerce and SME associations

• IP needs of SMEs in agriculture, biotechnology, handicrafts, software, textiles, etc


(4) Being Proactive

• Original Content

• Links

• Best Practices

• Case Studies


(5) E-Services

• Web site content

• SME mail

• E-mail newsletter

• Distance learning (proposed)

• Discussion forum (proposed)


(6) Partnership• National and Regional IP Offices

• National SME focal points in government, private sector

• Chambers of Commerce and Industry

• SME Associations; Cooperatives

• Incubators, Science Parks, Technology Parks

• Universities; R & D Institutes

• Private Sector Consultants

• SME Finance Institutions (including venture capitalists)

• Other UN Agencies (ITC, ILO, UNIDO, AfDB)


Thank You

Donna Ghelfi

[email protected]

www.wipo.int/sme/en/index.html

www.wipo.org

http://www.wipo.int/sme/en/index.html

http://www.wipo.org/

the small and medium-sized enterprises (smes) division of wipo an introduction to wipo and the work...

Documents

smes division of wipo

smes division slide

geneva wipo convention

wipo assemblies

development ip slide

creators smes aim

wipo wipos mission

understanding of ip