the smcr model and how it applies to a sample media
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The SMCR Model and How it Applies to a Sample Media
Chapter 1
Communication: The exchange of meaning
Communication: The exchange of meaning› Talking› Watching television› Reading the paper› Listening to the radio› Surfing the web
Communication: The exchange of meaning› Brand name embroidered on a pair of jeans› Logo on a shopping bag› Winking at the end of a joke
The exchange between a source of a message and its receiver
The exchange between a source of a message and its receiver
This is a copy of the graphical illustration by artist: Einar Faanes based on by a developed communication model made by Claude Elwood Shannon and Warren Weaver in 1949 . This file is licensed under the Creative Commons Attribution ShareAlike 2.5, Attribution ShareAlike 2.0 and Attribution ShareAlike 1.0”. It can be found at http://search.creativecommons.org keyword search SMCR Model.
SMCR stands for:
SMCR stands for:› Source
SMCR stands for:› Source› Message
SMCR stands for:› Source› Message› Channel
SMCR stands for:› Source› Message› Channel› Receiver
This is a very basic model that includes:› Online communication› Written text› Audio› Video
Source› Creator of the
message or communication
This is a reproduction of a photograph by Creative Commons Author= VP7071, now寬頻電視新聞台 , Now TV reporter. Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation. It can be found at http://commons.wikimedia.org/wiki/File:HK_Victoria_Park_Now_TV_News_Reporter_2007.JPG
Message› The actual content
or idea being conveyed
Photo courtesy Microsoft Office Clip Art, keyword search - anchor,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Encoder› Translates the
message into a form that can be communicated such as studio equipment
Photo courtesy Microsoft Office Clip Art, keyword search - audio,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Channel› The medium used to
convey the message from one place to another
Photo courtesy Microsoft Office Clip Art, keyword search - transmitter / satellite,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Decoder› The television set in
your living room decodes the signal
Photo courtesy Microsoft Office Clip Art, keyword search - television,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Receiver› The individual or group
for which the message is intended
Photo courtesy Microsoft Office Clip Art, keyword search - people,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Feedback› Return communication
from the receiver to the sender
› Can be instantaneous or delayed
Photo courtesy Microsoft Office Clip Art, keyword search - return,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Interactivity› Viewers can choose
their own content› Video games that get
progressively hard are interactive
Photo courtesy Microsoft Office Clip Art, keyword search - technologyhttp://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Noise› Any distortion that may
be introduced during the information exchange
Photo courtesy Microsoft Office Clip Art, keyword search - hearing,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
Gatekeeper› An elite group of
corporations of media commentators and professional producers that decide what the audience should receive
Photo courtesy Microsoft Office Clip Art, keyword search - gate,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033
The Big Picture› Possible manipulation
Corporate Political
Photo courtesy Microsoft Office Clip Art, keyword search - worldwide,http://office.microsoft.com/en-us/clipart/FX101321031033.aspx?pid=CL100570201033