the snapys brand guidelines

The Snapys | Brand Guidelines1

BRANDGUIDELINES

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y The Guidelines

What is The Snapys?

Logo and applicationsThe logo

Protective zoneMinimum size

Dont'sColors

ElementsTypeface

Other applications

PartnershipSponsors Lock-in

OnlineNaming Conventions

Tone of voice

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Introduction

This document provides an introduction to The Snapys brand guidelines and how the brand is to be used in various situations.

Our goal is to maintain a consistent look and feel for the brand. Proper use of the logo and correct colour palette is imperative in order to maintain the integrity of the brand.


What areThe Snapys?

In 2015, Connector launched The Snapys with a mission to make the world a more beautiful place, one photo at the time. We created a unique engagement platform powered by the global Instagram community with a series of real-world events including amazing awards shows and pop-up galleries.


Logo and applications


The logo

The Snapys logo consists of two main elements: the name (logotype) and the phone between leaves (symbol). The type always appears stacked and centrally aligned. The symbol always appears centred above the type.

The elements must not be altered or sepa-rated in any way. The corporate mark has been uniquely created and must never be redrawn.

Logotype

Symbol


1/2 X

1/2 X

1/2 X 1/2 X

X

Protective zone

Use a minimum of clear space, equivalent to half the height of the mobile icon, surrounding the logo.

The protective clearance zone, as shown beside, has been created to maintain the integrity of the logo and to avoid distraction. No text or other visual elements (photo-graphs, graphics) should appear within this space.


The minimum size of the The Snapys logo is shown beside. If the logo can-not be clearly represented at this size, use the smallest size at which the logo can be clearly represented.

The minimum recommended size of the logo to ensure readability is 9 mm height for print and 77 pixels height on-screen.

Minimum size

9 mm

77 px


Dont’s

Do not change logo’s angle.

Do not change the font.

The SnapyS

Do not compress or stretch the logo.

Do not apply any sort of shadow to the logo.

Do not reverse the logo from backgrounds that are too light.

Do not alter the size of any of the elements.

Do not reverse the logo from busy backgrounds.


Colors

C = 0M= 0Y= 0K= 0

R = 255G = 255B = 255

#ffffff

C = 0M = 0Y = 0K = 100

R = 0G = 0B = 0

#000000

C = 0M= 0Y= 0K= 80

R = 87G = 87B = 87

#575756

C = 8M= 5Y= 7K= 0

R = 238G = 238B = 238

#eeeeee

C = 10M = 100Y = 100K = 5

R = 205G = 0B = 0

#cc1316

We use friendly, bright colours to represent The Snapys brand. Please do not create tints or gradients from these colours.


ElementsThe only element allowed to be used on The Snapys' materials are the leaves from the logo.

• Please apply the leaves as shown on the left. • Only apply two leaves per page.• The element should only be applied with 10% transparency.


Primary TypefaceRalewayThe Raleway type family has been selected as The Snapys' primary typeface. Raleway is a simple, free font and good for anything from headlines to text.

• Use Raleway Regular for text.• Use Raleway Bold for titles.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b c d e f g h i j k l m n o p q r s t u v w x y z




Raleway Bold

Raleway Bold Italic

Raleway Regular

Raleway Italic


Secondary TypefaceOpen SansThe Open Sans type family has been selected as The Snapys' se-condary typeface. Open Sans is a simple, free font and good for text and small prints.





Open Sans Bold

Open Sans Bold Italic

Open Sans Regular

Open Sans Italic


Other applications


Partnerships


Sponsors Lock-in

Vertical line: is the device that brings The Snapys logo together with their partners. It creates a relationship which is strong, yet relaxed and fluid.Always allow the “x” between the line and the Snapys logo.

Alignment: The partners logo always aligns left in relation to the centre of the logo, and should be sized to be exactly the same height as the Snapys logo

• Please apply the sponsors logo as shown on the left.


Online

Social Media:ONLY use the simple version of the logo to create the avatar in social media.

• Please apply the sponsors logo as shown on the left.

simple version


Online

Social Media:• Apply the template as shown on the left.

Example


Naming conventions

Snapys Country Sponsorship:Top Sponsor Name + Snapys + Country Code top-level domain

Eg: DisneySnapys.UK

Social Media:DisneySnapysUK

Open source Snapys - CommunitiesSnapys hosted URL - TCD.TheSnapys.com

Social Media:TheSnapysTCD (Max 5 characters acro-nym)


Tone of voice

The Snapys are an exciting opportunity for the Insta-gram community, so we want to convey our excitement and passion. Our language will be fun and informal, as if you’re having a conversation, but without seeming too young - avoiding slang and text speak with min-imal use of emojis. The tone is informative, but will avoid news-like or professional tones: we will focus on educating, story-telling, sharing news, giving tips and asking the community for their opinion.

We will not use overly technical terminology, instead explaining the technology or photography in layman’s terms. Like our audience, we understand photogra-phy, technology and like to talk about it.

Instagram and photography are passions and we want to share what we find beautiful and useful.

We talk to the community as real people, real individ-uals, rather than seeing them as a 'faceless fanbase'.


Connector Studio

[email protected]

Part of the Connector GroupConnector.ie

18 Eustace Street | Temple BarDublin 2 | Ireland

the snapys brand guidelines

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