the social brand · 3/3/2019 · mbers locksmiths dentists write a review find people advertise...
TRANSCRIPT
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WHOARE YOU
TALKING TO?
Customer Personas
Customer Personas•Customer groups•Basic demographic information:
•Age•Marital status•Income•Children•Etc.
People spend money to end a
pain point.
Customer Personas
•What are your customer’s pain points?
•How would they describe their pain?
•What are their keywords?
WHERETO POST?
Finding Your Business• Business Name & Classification• Logo/Tagline• Location, if applicable• Phone Number• Business Hours• Services/Products• Website• Branding Photos
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2
3
WHATTO POST?
Nobody likes to be sold to.
•••
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People want to be entertained.
Au
thenti
c.
Not.
Pers
on
ali
ty.
Not.
Co
mm
unit
y.
Two Men and a Truck
Inte
rac
tive.
Say no to stock
photography.
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